NASDAQ:AAPL

Apple Inc (AAPL)

333.08
+0.81 (0.24%)
as of Sep 14, 2026, 8:00:00 pm Market Open.
2025 watching
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Investor Insights
star iconSep 14, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Apple Inc. continues to dominate the technology landscape, showcasing robust sales, especially with its recent iPhone launch. Despite the positive momentum, many analysts express concern over its valuation, pointing out that the stock is trading at a high price-to-earnings ratio, often above 30x. There are mixed sentiments regarding its approach to artificial intelligence, with some experts praising Apple's strategy of allowing other companies to invest heavily while it benefits from their advancements. However, there's a prevailing worry that rising component costs and pricing strategies may dampen consumer demand for new products. Finally, while the company has significant cash flow and dividends, the overall outlook remains cautious as investors anticipate clarity on Apple's AI strategy and future product developments.

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Consensus
Hold
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Valuation
Overvalued
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Similar
Microsoft,MSFT
BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

Looking at the previous ten-years, APPL outperformed the S&P 500 by nearly 6x. Going into the future, APPL is at a very interesting time with AI looking to be a long-term technology trend along with the upcoming release of the company's VR/AR headset 'VisionPro.' APPL has done a great job adapting to new trends in tech while maintining its market position as a leader and innovator which we believe it should continue to do. We believe that APPL will outperform the S&P 500 in the next ten years while also having intriguing near-term catalysts, but this is of course just a predicition. But, we doubt the next ten years will 6X the S&P as in the last ten. 
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HOLD

Shares sold off recently on news that shares in China are slumping. But he owns many stocks are that are doing poorly in China, so he can't blame China for Apple's woes. Rather, he has faith in the CEO of Apple and worldwide loyalty towards the brand. Selling is riskier than owning it. Own it, don't trade it.

PAST TOP PICK
(A Top Pick Mar 02/23, Up 27%)

Hasn't grown revenue, a difficult story. Great balance sheet. Incredible installed base. Wearables and services continue to do well. Great business and company. Backorders will get resolved.

HOLD

Owns shares in portfolio. Major holder of company. Recent lagging in share price not a concern. Very high margin business. Despite lack of new products, still believes in future of business. Also expecting A.I. growth with technology.

HOLD
Technical analysis by Jessica Inskip

This year so far Apple has pulled back hard, below its 13- and 26-week averages, which is crucial, though above its 40-week (barely). If it falls lower, it would be bad news, unless it holds above $180 by Friday, whereby Apple is a buying opportunity. She says Apple could go either way, be he still says to own, don't trade, Apple.

DON'T BUY

They're primarily into hardware and trying to move into services, which generates cash flow. His concern is that the iPhone is everywhere, so slower revenue growth. Is an expensive stock. 

HOLD

Powerhouse, lots of cashflow, great balance sheet. Concern is it's highly centred on iPhone and how well it does. Majority of revenue comes from iPhone, though other revenue streams are increasing as a percentage. Pause in performance against the S&P. Better names with more growth and better valuation. PEG is 2x, not really cheap. He's neutral.

COMMENT
MSFT vs. AAPL

He owns MSFT, it's more interesting, more levers for growth. Bit more EPS growth, a few percentage points higher. Blue chip also. Cloud is doing phenomenally. AI exposure.

AAPL is more a core, blue chip stock.

BUY

Never count out Apple. It and other tech stocks bounced back today after last week's sell-off. APPL was down almost 10% from its high. But its  AI, its Vision Pro headset and Apple's services revenue should make people rethink selling this. Shares were up 48% in 2023. 

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TOP PICK

Apple Inc. is an American multinational technology company headquartered in Cupertino, California. Apple is the worlds largest technology company by revenue, with US$394.3 billion in 2022 revenue. As of March 2023, Apple is the worlds biggest company by market capitalization. Social media mentions are up 143% in the past 24h.

BUY ON WEAKNESS

Lousy start to 2024, but amazing 2023. Criticism includes lack of innovation. Meanwhile, continues to increase customer base. Still so much space to grow on products and geographically. Not cheap, but reasonable for one of the best companies in the world. Foresees share buybacks and dividend increases. He's buying on pullbacks.

BUY ON WEAKNESS

Barclay's downgraded this to a sell, noting weak iPhone volumes, Macs, iPads and wearables, even services. Guess what? We've heard this all before. And the Vision Pro comes out soon and could sell.

PAST TOP PICK
(A Top Pick Jan 26/23, Up 35%)

Issue is not a lot of growth in last few quarters. Wonderful balance sheet, buying back shares. High-margin services are growing, as are the wearables. Where does the next product that's going to change the world come from? That's what people are waiting for. A lot of the business are driven off the iPhone, and the computer side has done poorly. Still likes it, it will come through.

BUY ON WEAKNESS

Not timely. Great business, one of the Magnificent 7. Not supported by strengthening fundamentals. Earnings lull. Patent disputes. Headwinds. Better opportunities. Would take a look at better valuation on a pullback and/or if growth outlook improves, as it should in due course.

SHORT

Very high stock price (all time high). Excellent company, but growth is slowing. Bulls on Apple pointing towards service side of business. A.I. will be strong, but not sure if will expand business meaningful. Phone main aspect of business. Question is how much more can raise price of phone. Does not see share price appreciation going forward. 

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