NASDAQ:AAPL
Apple Inc (AAPL)
Financials 
Technical Analysis 
Jun 28, 2026, 12:00 amThis summary was created by AI, based on 90 opinions in the last 12 months.
Apple Inc. (AAPL) continues to be a dominant player in the technology market, with strong brand loyalty and a massive ecosystem of services driving its revenue growth. While the company is experiencing single-digit growth rates, its strategic approach of allowing other firms to lead in innovation, especially in AI, suggests a potential for future gains once Apple fully capitalizes on these advancements. Analysts remain divided on the stock's valuation, with many pointing to high price-to-earnings multiples. Despite some concerns about disappointing performance in AI and hardware innovation, the company is recognized for its solid cash flow generation and strong balance sheet, which positions it well for future opportunities. Overall, the sentiment is cautiously optimistic, with many experts recommending to hold or gradually buy into the stock, as significant upside may still exist in the long term.
He's been writing many calls on this the past 3 months. If this pulls back next Thursday when it reports, he will add to his holding. Earnings may not be great, but he will own this the long term. Also, the PE has declined.
Kevin SimpsonIt trades at a premium, because they have durable earnings. It just broke below its 200-day moving average, and she expects weakness going into next Thursday's report. But she would buy on weakness after this report.
Bryn TalkingtonThere are some increased tensions between the U.S. and China and the latest i-phone is not selling as well as expected. However it has great cash flow and is profitable. It has a good future and upside potential on the services side. You could wait because of the the macro environment.
Christine PooleThe chart looks terrible and it can easily go to $165. It's had a good return this year vs. its megatech peers, but she wants to see topline growth. You can't ignore the technical weakness though.
Bryn TalkingtonHe's been trimming it when it gets expensive, and remains neutral. Apple is a great business, but some of their businesses are decelerrating. They have huge cash balances, though. He's long term.
No question that tensions between the US and China effect Apple. Apple shares are down only 1% this morning. Foxxconn, remember, is a top 10 employer in China and Foxxconn builds a lot of iPhones for Apple. The market knows this. So, Apple is struggling in China? No. Apple remains one of the best-run companies in the world, and they have earned their premium valuation.
When this was reported this morning, the Nasdaq features dipped briefly only. There's enough broad strength in the megatechs that tech will be resilient, even if Apple becomes the weak link among tech.
They've had a wonderful return this year. Pre-Covid topline revenue growth and we're returning to that. (Growth accelerated during Covid.) Note: they keep buying back shares and reducing share count, so EPS keep going up. She's happy to sell her $195 calls. Services and phone sales will be strong.
Bryn Talkington
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Premium contentApple Inc. is an American multinational technology company headquartered in Cupertino, California. Apple is the worlds largest technology company by revenue, with US$394.3 billion in 2022 revenue. As of March 2023, Apple is the worlds biggest company by market capitalization. Social media mentions are up 850% in the past 24h.
Megatech offers investors resilence in a higher-for-longer interest rate environment. Not not-profitable tech or consumer discretionary. Energy is another sector that offers this confidence, but no other sectors.
Joe TerranovaIt's such a large company, operating in so many verticals that there will always be a reason to worry about it, but he's held this stock forever and won't sell it. Nothing fundamental about it has changed. They continue to develop in many interesting areas. Not worried about its future.
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He just bought Apple puts. They report next week and he expects their comments to be negative. In China, Huawei is gathering market share from Apple, while Beijing is saying, Don't buy Apple phones. That's why Apple phone production is shifting from China to India. Apple is not showing growth in hardware. Same with services. The stock is overvalued. That said, if share get crushed next week, he would be the first to buy them, because there's an insatiable appetite for them.