NASDAQ:AAPL

Apple Inc (AAPL)

333.43
-0.26 (0.08%)
as of Oct 5, 2026, 2:10:34 pm Market Open.
2021 watching
0
BUY ON WEAKNESS

Barclay's downgraded this to a sell, noting weak iPhone volumes, Macs, iPads and wearables, even services. Guess what? We've heard this all before. And the Vision Pro comes out soon and could sell.

PAST TOP PICK
(A Top Pick Jan 26/23, Up 35%)

Issue is not a lot of growth in last few quarters. Wonderful balance sheet, buying back shares. High-margin services are growing, as are the wearables. Where does the next product that's going to change the world come from? That's what people are waiting for. A lot of the business are driven off the iPhone, and the computer side has done poorly. Still likes it, it will come through.

BUY ON WEAKNESS

Not timely. Great business, one of the Magnificent 7. Not supported by strengthening fundamentals. Earnings lull. Patent disputes. Headwinds. Better opportunities. Would take a look at better valuation on a pullback and/or if growth outlook improves, as it should in due course.

SHORT

Very high stock price (all time high). Excellent company, but growth is slowing. Bulls on Apple pointing towards service side of business. A.I. will be strong, but not sure if will expand business meaningful. Phone main aspect of business. Question is how much more can raise price of phone. Does not see share price appreciation going forward. 

COMMENT

Gen AI will continue to be a force among the Magnificent 7. Nvidia and Microsoft will remain the leaders, but the two sleepers that can outperform Apple in 2024 are Amazon and Alphabet. Apple is quality growth, which he likes, but in 2024, Apple might take a backseat to the rest of the Mag 7.

Unspecified

There has been a shorter term half-sell signal this past week. Expect some support at the $170 level. Anywhere between $160 and $170 would be a lower equilibrium level. Some indicators such as relative strength are softening and the stock is starting to weaken against the S&P.

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TOP PICK

Apple Inc. is an American multinational technology company headquartered in Cupertino, California. Apple is the worlds largest technology company by revenue, with US$394.3 billion in 2022 revenue. As of March 2023, Apple is the worlds biggest company by market capitalization. Social media mentions are up 107% in the past 24h.

COMMENT

Looking ahead, shares could raise on rising sales of their new iPhone and better service revenues, not to mention show dramatic growth in India to quell investor fears over China.

PAST TOP PICK
(A Top Pick Dec 22/22, Up 46%)

People are too worried about the short term headwinds. It is still a great story with great products including new ones coming out. There is long term opportunity in the service part of the business where there are better margins. Also this part is not cyclical like the hardware division.

BUY

Chart indicating a good time to buy. Recently bounced off bottom. Would be a good investment for long term investors. Excellent company. Bell weather for markets in general. 

BUY

Perceived headwinds were weak Chinese demand and weak demand for the new phone, but the story is more about the services stream and its strong revenues. Plus, China turned out to be just fine.

BUY

A no-growth, but overall a good quarter they just delivered. Their services revenues are up 16%, a higher-margin business than hardware. You must consider services when you look at Apple. Their long-awaited multiple expansion is here now.

COMMENT

It beat estimates last night, but offered weaker guidance and declining revenues. And yet it is down less than 1% today. Why? The put-to-call skew was at the 80th percentile, favouring puts. We haven't had this kind of bearish representation for Apple in 5 years. The market needed something really bearish in the Apple report to extend negative sentiment.

BUY

Transitioned well from products to services. Once you're in the ecosystem, it's hard to get out and you'll just pay the higher price for services. Services side will continue to grow, even if weak product numbers. Growth may slow down a bit. He'd welcome returning some of their vast amounts of money to shareholders.

WATCH

Are concerns with how hot the new phone is. There may be a software upgrade to fix that, but not sure. Some consumers are holding off on buying. Meanwhile, in China, Apple faces competition from Huawei whose sales are rising. Watch earnings on Thursday.

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