NASDAQ:AAPL

Apple Inc (AAPL)

347.73
-0.50 (0.14%)
as of Oct 23, 2026, 8:00:00 pm Market Closed.
2022 watching
0
HOLD
One of the five worst performers in Q1

Could fall to $160. Apple suffers many problems. The street sees no growth or down revenues; iPhone sales in China were -17% in February; an inventory bubble is developing in phones; trades at a high 25x earnings. Possible positives include the June developers' conference where we might hear of a new Apple product and maybe management will embrace Jensen Huang's vision of the VisionPro as a product for enterprise, not just consumers. If Nvidia does strike a deal with Apple, Apple could become a screaming buy. He still says own, don't trade, Apple--a short-term loser, but long-term winner.

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TOP PICK

Apple Inc. is an American multinational technology company headquartered in Cupertino, California. Apple is the worlds largest technology company by revenue, with US$394.3 billion in 2022 revenue. As of March 2023, Apple is the worlds biggest company by market capitalization. Social media mentions are up 200% in the past 24h.

DON'T BUY

The chart is trending sideways since last June so it's not a good time to enter this. Apple is not in trouble, though. The 200-day moving average is trending slightly sideways. Is concerned with Apple's dependence on iPhone sales (52% of overall revenues). Yes, they are moving into other devices and services. If one major country says it will stem the flow of iPhones, Apple will be in trouble. He expects them to announce AI sometime this year.

HOLD
Finally bought in, now antitrust threat. Sell?

Antitrust news this morning wasn't unanticipated. Not unusual, it will get played out. Wants to keep ecosystem tight for safety and cybersecurity. Still likes it. BRK is a big shareholder. Expects AI announcement around June. 

DON'T BUY

Apple is struggling. As a hardware company, they've satiated demand. They had to go to Google to get AI. Maybe they missed the latest technology. Sells at 25x PE, but will still grow. You don't need this, though the dividend will rise. Their forecast growth isn't enough to justify their multiple.

Unspecified

It has a growth problem since the growth rate is down from 6% to 1%. Revenue was down a bit last year. The smart phone side is a massive market but it is hard to move the needle with other products and it dropped the car component. It is doing well with its services division which is 30% of the business. Also it is quite tight with Alphabet/Google.

BUY

Shares have been in the doghouse with the street complaining that it isn't innovating particularly in AI and isn't growing. He disagrees. Their services stream is thriving based on a massive user base. Still says own, don't trade it. The news today about Apple talking about licensing Gemini AI for its phone is promising.

COMMENT
Bulls and bear prosper, but pigs get slaughtered, but doesn't that contradict "buy, don't trade"?

You can make exceptions, as he has with Apple and Nvidia. You can trim, but he's been reluctantly because these have been his best stocks. It's a subjective call, but you can trim when a stock because too large a stock in a portfolio.

BUY ON WEAKNESS

He'd buy mor at $160, but the technicals are ugly, that its 200-day moving average is about to roll over as the market has been rallying. The 50-day wants to cross the 200-day--and you don't want that.

BUY

Capital is moving out of the hot momentum (i.e. Nvidia) stocks, so Apple is catching a bid. Apple is almost defensive, buys back a lot of shares and has huge cash flow.

COMMENT

It it continues to correct, this may become interesting. But it still trades at a 25x PE with almost no growth and a high market cap. Their share buyback helps.

BUY

Today it is snapping a 7-day losing streak. All this bad news about China has been priced into the shares where iPhone sales are down 24% for the first 6 weeks of 2024 and 4th place in cell sales there. That's all in the shares. Apple will figure out AI later as they watch everyone else.

TOP PICK

Historically, if you bought AAPL when the RSI was really low, you'd find that those were really good entry points. Lots of negativity and noise right now. Same as there was with META and others a year or two ago. Gets overblown, a buying opportunity. The bluest of blue chip stocks at a substantial discount. Hard to get good entry points on high-quality names. His price target is $220. Yield is 0.6%.

(Analysts’ price target is $199.78)
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TOP PICK
Stockchase Research Editor: Michael O’Reilly

With such a dominate position in the market, over 2.2 billion customers and a billion paid subscriptions (double from 4 years ago), we make AAPL a TOP PICK.  It’s always expensive (at 35x book value), but its astounding ROE demonstrates its market position and now it trades at 26x earnings.  We love that cash reserves are growing while shares are aggressively bought back.  We recommend setting a stop-loss at $140, looking to achieve $201 — upside potential of 18%.  Yield 0.5%

(Analysts’ price target is $201.41)
PAST TOP PICK
(A Top Pick Apr 05/23, Up 4%)

Difficult 2023 with iPhone sales in China. People are too focused on this. Good upgrade cycle coming along. Was trading around 35x earnings, now around 27x. Several quarters of slow or no growth. Wearables and services continue to do well. Lots of free cash. Will continue to do well. Buying opportunity, though it could fall more.

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