Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 4, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) is seen as a generally solid investment by various experts, although the performance and outlook differ among analysts. Some highlight that SLF trades at a lower price-to-earnings ratio compared to Canadian banks and has demonstrated decent ROE figures, albeit with some recent challenges in its dental business in the U.S. Analysts suggest holding onto SLF, given its long-term growth potential, particularly in Asian markets, and its consistent dividend growth. Despite the positive aspects, there are concerns about current valuations, with some experts seeing it as not cheap relative to book value and growth expectations. Overall, the consensus indicates a bias towards maintaining existing positions while being cautious about new investments.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

BUY

Good dividend growth and profitability growth.

BUY

Performed well. Higher highs, higher lows. Above the 200-day MA, which is moving higher. Will benefit from rising interest rates. Wealth and asset management is more in demand globally. He also owns another life co, see his Top Picks.

BUY

SLF vs. MFC Head and shoulders above MFC. Model price of $78.85,11% upside. Nice yield of 3.2%. Seems to be functioning. MFC, on the other hand, has been the same price for the last 15 years.

BUY

Allan Tong’s Discover Picks SLF earnings of $6.08 easily beat Great-West ($3.52), Manulife ($3.40) and Power ($4.28) and its profit margins beats two of those three (Manulife's is better). SLF narrowly beat three of its last four quarters, and its PE is concerning. It trades at 11.6x while Manulife stands at 7.1x and Power at 9.8x. Read Best Financial Stocks in 2022 for our full analysis.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. A good, defensive company. Reasonable in valuation. They could see some benefit from interest rates. Unlock Premium - Try 5i Free

DON'T BUY

SLF vs. MFC Both struggling. Have to invest in fixed income at low rates. Both problems growing business. MFC has struggled more with its international expansion. Neither is a great longer term grower. He'd choose MFC because of the dividend. If you sell one, pay attention to the tax hit. Yield is 4.6%, safe. SLF yield is around 3%.

DON'T BUY

Insurance companies have been quite sleepy this year. Stock's been flat since 2019. Not a ton of dividend growth. Good positive exposure to rising rates longer term. Well managed. He owns MFC instead, with more catalysts, cheaper, higher dividend yield. Trimmed weighting to insurance broadly and moved into utilities, renewables, and infrastructure.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Their purchase of DentaQuest is a horizontal acquisition. It does give them more access to the US market. It adds diversification to SLF and strengthens their bottom and top lines. Unlock Premium - Try 5i Free

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The company is cheap at 10x earnings and pays good, growing dividends. EPS is in the range of 10% for 2022. Higher interest rates will help the company. A better short term growth rate is expected. Unlock Premium - Try 5i Free

PAST TOP PICK

(A Top Pick Sep 11/20, Up 22%) A steady eddy. Will continue to do well but it is not a candidate for purchase for him. There are better opportunities for new money, but nothing wrong with this.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Management team is superior to MFC. Execution, growth and conservatism is also of higher quality. SLF has outperformed in 2021, though MFC has done better over one year. A good buy-and-forget stock.

BUY

He owns and likes both this and GWO. Both GWO and SLF have 52% revenue exposure from Canada, but SLF has a bit more Asian exposure and GWO has European exposure. Both will benefit from rising yields.

HOLD

SLF vs. MFC Equally good. Prefers MFC for the great Asian franchise, which has a lot of opportunity. MFC has a great asset management business that has continued to do well, great growth profile, and a cheaper multiple. MFC gets the nod, but you can own both. They're great businesses that will continue to pay a good dividend for many years.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Looks to have faster growth compared to its competitors. It survived the 2008 crisis better than MFC. It is still cheap. A slight premium valuation due to perception as a better company. Good dividend growth record. Unlock Premium - Try 5i Free

BUY

SLF vs. MFC With increasing interest rates, either makes a lot of sense right now. He owns SLF. With MFC, you get about twice the exposure to the Asian market. SLF has more exposure to Canada. MFC has more beta, higher dividend, a bit cheaper. With the Asian recovery, MFC could perform a bit better. SLF gives you more stability. SLF yield is 3.5%. MFC yield is 4.5%

Showing 76 to 90 of 1,049 entries

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Sun Life Financial Inc (SLF.TO)