Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has garnered mixed reviews from experts, reflecting a blend of cautious optimism and concerns about its business model transformation. Originally focused on Canadian lifecos, the company has shifted towards mutual fund management, attracting criticism for taking on increased market beta. While some analysts acknowledge positive aspects, such as the potential benefits from rising interest rates and a robust money management division, others express concerns regarding recent challenges in asset management and the entry into private credit markets. Fundamentally, SLF trades at a comparatively lower P/E ratio than Canadian banks, but experts note that the growth rate remains modest. Overall, while the stock has rallied recently, many experts advocate for a cautious approach towards new investments, balancing potential growth against broader economic risks.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Insurance companies tend to do well with higher interest rates. Not too concerned with the sector. As long as the economy stays strong, it should be okay. Unlock Premium - Try 5i Free

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BUY

Manulife vs. SunLife He prefers Manulife, though there are concerns about their Asian exposure. But they are selling at slightly over book and SLF higher. MFC also pays a higher yield of over 1%, and the valuation is better with MFC. He owns both and both will benefit from rising interest rates. MFC has been minimizing risk by getting out of their non-core holdings and to concentrate on their profitable businesses, but this demands patience. They are making solid progress as the new CEO focuses on shareholder value.

BUY

Good dividend growth and profitability growth.

BUY

Performed well. Higher highs, higher lows. Above the 200-day MA, which is moving higher. Will benefit from rising interest rates. Wealth and asset management is more in demand globally. He also owns another life co, see his Top Picks.

BUY

SLF vs. MFC Head and shoulders above MFC. Model price of $78.85,11% upside. Nice yield of 3.2%. Seems to be functioning. MFC, on the other hand, has been the same price for the last 15 years.

BUY

Allan Tong’s Discover Picks SLF earnings of $6.08 easily beat Great-West ($3.52), Manulife ($3.40) and Power ($4.28) and its profit margins beats two of those three (Manulife's is better). SLF narrowly beat three of its last four quarters, and its PE is concerning. It trades at 11.6x while Manulife stands at 7.1x and Power at 9.8x. Read Best Financial Stocks in 2022 for our full analysis.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. A good, defensive company. Reasonable in valuation. They could see some benefit from interest rates. Unlock Premium - Try 5i Free

DON'T BUY

SLF vs. MFC Both struggling. Have to invest in fixed income at low rates. Both problems growing business. MFC has struggled more with its international expansion. Neither is a great longer term grower. He'd choose MFC because of the dividend. If you sell one, pay attention to the tax hit. Yield is 4.6%, safe. SLF yield is around 3%.

DON'T BUY

Insurance companies have been quite sleepy this year. Stock's been flat since 2019. Not a ton of dividend growth. Good positive exposure to rising rates longer term. Well managed. He owns MFC instead, with more catalysts, cheaper, higher dividend yield. Trimmed weighting to insurance broadly and moved into utilities, renewables, and infrastructure.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Their purchase of DentaQuest is a horizontal acquisition. It does give them more access to the US market. It adds diversification to SLF and strengthens their bottom and top lines. Unlock Premium - Try 5i Free

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The company is cheap at 10x earnings and pays good, growing dividends. EPS is in the range of 10% for 2022. Higher interest rates will help the company. A better short term growth rate is expected. Unlock Premium - Try 5i Free

PAST TOP PICK

(A Top Pick Sep 11/20, Up 22%) A steady eddy. Will continue to do well but it is not a candidate for purchase for him. There are better opportunities for new money, but nothing wrong with this.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. Management team is superior to MFC. Execution, growth and conservatism is also of higher quality. SLF has outperformed in 2021, though MFC has done better over one year. A good buy-and-forget stock.

BUY

He owns and likes both this and GWO. Both GWO and SLF have 52% revenue exposure from Canada, but SLF has a bit more Asian exposure and GWO has European exposure. Both will benefit from rising yields.

HOLD

SLF vs. MFC Equally good. Prefers MFC for the great Asian franchise, which has a lot of opportunity. MFC has a great asset management business that has continued to do well, great growth profile, and a cheaper multiple. MFC gets the nod, but you can own both. They're great businesses that will continue to pay a good dividend for many years.

Showing 76 to 90 of 1,051 entries

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Sun Life Financial Inc (SLF.TO)