TSE:SLF

Sun Life Financial Inc (SLF.TO)

102.80
+1.38 (1.36%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) has shown mixed performance, with a consensus among analysts leaning towards cautious optimism. Several experts noted that SLF is currently trading at a lower price-to-earnings (PE) ratio than Canadian banks, indicating it could be undervalued despite presenting moderate growth prospects. The company's recent quarter showed stability in areas like institutional business, though the retail segment faced challenges. Concerns were raised about the profitability of its dental business in the U.S., which could impact future earnings. Despite these challenges, long-term prospects appear favorable due to exposure to significant markets in Asia and a robust yield, suggesting that SLF remains a solid pick for dividend growth.

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Consensus
Hold
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Valuation
Fair Value
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Similar
MFC
BUY

Financials as a group will have a tailwind. Good global footprint. Worthwhile place to look. He'd be a buyer. Manulife is also attractive.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The stock provides for income and some growth. They are both considered amongst the top 20 keeper Canadian stock according to 5i. Unlock Premium - Try 5i Free

BUY

SLF vs. GWO Insurance companies have done a lot to reduce their risk. GWO is cheaper than SLF, with a higher growth rate, but it hasn't been as steady eddy as SLF. Whole space is pretty cheap. Dividends are safe. Boring area. You can own both, but GWO is the better buy.

TOP PICK
They have not owned a financial service stock in a long time. They have a $30B market cap. 4% yield. Free cashflow has been growing and earnings are expected to grow through 2021. A potential 13% upside. (Analysts’ price target is $59.11)
PAST TOP PICK
(A Top Pick Jun 17/19, Down 4%) It is an extremely strong company within the lifecos. They have good growth in global markets. Stick with it.
WAIT

GWO vs MFC vs SLF? In general, he thinks all insurance companies are safe here. They don't have the threat of rising loan losses, like the banks do. They trade cheaper than the banks. Capital ratios are solid. They are finding ways to deal with low interest rates. GWO has a good job. MFC is very cheap, compared to its peers. SLF has been the steady eddy of the group. He likes them all. He would buy now, but you might be able to purchase them cheaper in the next couple of months.

DON'T BUY

MFC-T vs. SLF-T. He would not jump from one to the other unless you have some great knowledge. They are facing lots of headwinds from low interest rates. MFC-T never recovered from the financial crisis. He is not interested in owning the lifecos except BRK-N.

COMMENT

MFC vs SLF He sees a lot of value in the insurance sector. He owns MFC, but there is no flaw in holding SLF either. MFC has growth focused on Asia. Both are undervalued at about 7 times earnings.

DON'T BUY
He does not own this one. They have done a great job growing their business in Asia, life insurance and wealth management. Structurally these companies are trying to become asset management companies. The low interest environment is challenging for the insurance side of the business. He has better opportunities.
COMMENT

RY vs TD vs SLF? He owns both of the banks and he prefers this space over the insurance sector. RY has a stronger approach on the wealth management side, whereas TD focuses on retail customers and has a larger presence in the US. Right now he would favour TD. Canadian banks of been held back as of late because of a unwarranted fear about the housing market in Canada. Dividends with the banks are great too.

COMMENT
He stills likes Sun Life better. He's concerned about the emphasis that Manulife has put on Far Eastern growth they anticipate. Manulife has a checkered history of surprising on the down-side, whereas Sun Life is more predictable. Sun Life has good presence in North America.
BUY
Likes it. Trading at 1.8x price to book, so more expensive. One of the faster growing EPS insurer names. Only 10% of revenues come from Asia. 40% of profits come from wealth and asset management. Yield is 3.5%.
DON'T BUY

SLF vs MFC When he values lifecos, it's on price to book, dividend yield, or price to earnings, rather than price to cash flows. Sun Life trades at a premium. His preferred lifeco is Manulife, because of a discounted valuation plus a better business overall because of its Asian business. Wealth management is also better, and getting a handle on legacy businesses.

HOLD
It's moving up, though resistance lies at $55. It broke that earlier this year, which is good. No reason to be bearish, unless it breaks that level. Stay with the trend.
TOP PICK
The trend is up. Insurance companies are a much better place to be than the banks. It's a lower yield than the banks because people have been bidding it up. They have a great balance sheet. (Analysts’ price target is $62.70)
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