Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

HOLD

Fundamentals are getting better and there's more action going on in Canada regarding mergers.

BUY

A good company. Like most of the insurance companies right now.

BUY

Life companies are good for core holdings. A good company.

HOLD

Likes it for the long term. Prefers Manulife.

BUY

Likes.

WAIT

Likes the insurers in general. Have full confidence in the management, but wait to see what happens regarding the SEC civil action.

BUY ON WEAKNESS

Has really good technical structure. May by reaching a resistance level. Buy on any dip below $30/29.

PAST TOP PICK

(A past top pick Sept 26/03. Up 7.3%.)News out of the US has put a damper on the stock bringing it into more interesting ranges. A good long-term play.

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BUY

Controversy on their US mutual fund assets has held the price down. Probably a good time to get in. Has successfully integrated their acquisition Clarica. 2.2% dividend yield.

BUY

Prefers this and Industrial Alliance over other insurance companies. Leverage to capital markets through mutual funds.

DON'T BUY

Likes the prospects for long-term. Good business strategy. In the intermediate term, from a fair market value view, is pretty fully priced. Would have to be substantially lower before buying.

BUY

Not a bad stock. Prefers ManuLife.

DON'T BUY

Expect this stock to stay quiet for a time. Good company. Well run.

BUY

Likes the prospect for this company. Has been very astute in turning their assets and growing them. Valuation looks OK.

TOP PICK

Prefers Lifecos to banks because they have more to gain from strong capital markets. Financials are a good place to be in the event the market hits some headwinds.

Showing 841 to 855 of 1,050 entries

Most Recent Experts

Bill Baruch, Founder, Blue Line Capital

Blue Line Capital

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RN Croft Financial Group

Stan Wong

Private Wealth Management, ScotiaMcleod

The Panic-Proof Portfolio (Stockchase Research)

Stockchase Premium

The Weekly Buzzing Stocks by Billy Kawasaki

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Sun Life Financial Inc (SLF.TO)