Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

Looking for an acquisition in the US. Shouldn't have much of an impact. The life companies are doing very well because the bond markets have been so strong.

HOLD

Fundamentals are getting better and there's more action going on in Canada regarding mergers.

BUY

A good company. Like most of the insurance companies right now.

BUY

Life companies are good for core holdings. A good company.

HOLD

Likes it for the long term. Prefers Manulife.

BUY

Likes.

WAIT

Likes the insurers in general. Have full confidence in the management, but wait to see what happens regarding the SEC civil action.

BUY ON WEAKNESS

Has really good technical structure. May by reaching a resistance level. Buy on any dip below $30/29.

PAST TOP PICK

(A past top pick Sept 26/03. Up 7.3%.)News out of the US has put a damper on the stock bringing it into more interesting ranges. A good long-term play.

BUY

Controversy on their US mutual fund assets has held the price down. Probably a good time to get in. Has successfully integrated their acquisition Clarica. 2.2% dividend yield.

BUY

Prefers this and Industrial Alliance over other insurance companies. Leverage to capital markets through mutual funds.

DON'T BUY

Likes the prospects for long-term. Good business strategy. In the intermediate term, from a fair market value view, is pretty fully priced. Would have to be substantially lower before buying.

BUY

Not a bad stock. Prefers ManuLife.

DON'T BUY

Expect this stock to stay quiet for a time. Good company. Well run.

BUY

Likes the prospect for this company. Has been very astute in turning their assets and growing them. Valuation looks OK.

Showing 841 to 855 of 1,051 entries

Most Recent Experts

Kevin Simpson

Capital Wealth Planning

Rob Sechan, Managing Partner, New Edge Capital

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Stephen Weiss, Founder, Short Hills Capital Partners

Short Hills Capital Partners

Jim Lebenthal

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Brian Madden

First Avenue Investment Counsel

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Sun Life Financial Inc (SLF.TO)