Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has received mixed reviews from various experts, with some pointing out its solid fundamentals and growth potential, particularly in Asian asset management. While the company reported a decent quarter, challenges persist in its asset management segment and the U.S. dental business due to uncertainties regarding Medicaid funding. Valuations appear attractive compared to Canadian banks, trading at 11.7x PE and a yield of approximately 4.5%. Experts appreciate SLF's focus on dividends and its healthy ROE, though some express caution regarding its range-bound performance with MFC gaining more attention in the insurance sector. The general view is to hold onto the stock for the long term, despite current headwinds in growth and profitability in certain segments.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

BUY

A good company. Like most of the insurance companies right now.

BUY

Life companies are good for core holdings. A good company.

HOLD

Likes it for the long term. Prefers Manulife.

BUY

Likes.

WAIT

Likes the insurers in general. Have full confidence in the management, but wait to see what happens regarding the SEC civil action.

BUY ON WEAKNESS

Has really good technical structure. May by reaching a resistance level. Buy on any dip below $30/29.

PAST TOP PICK

(A past top pick Sept 26/03. Up 7.3%.)News out of the US has put a damper on the stock bringing it into more interesting ranges. A good long-term play.

BUY

Controversy on their US mutual fund assets has held the price down. Probably a good time to get in. Has successfully integrated their acquisition Clarica. 2.2% dividend yield.

Wealthica Track your Stocks in your Watch List

BUY

Prefers this and Industrial Alliance over other insurance companies. Leverage to capital markets through mutual funds.

DON'T BUY

Likes the prospects for long-term. Good business strategy. In the intermediate term, from a fair market value view, is pretty fully priced. Would have to be substantially lower before buying.

BUY

Not a bad stock. Prefers ManuLife.

DON'T BUY

Expect this stock to stay quiet for a time. Good company. Well run.

BUY

Likes the prospect for this company. Has been very astute in turning their assets and growing them. Valuation looks OK.

TOP PICK

Prefers Lifecos to banks because they have more to gain from strong capital markets. Financials are a good place to be in the event the market hits some headwinds.

DON'T BUY

Well-positioned in the Canadian market and looking to grow through US acquisitions. Prefers banks in the financial sector.

Showing 841 to 855 of 1,049 entries

Most Recent Experts

Malcolm Ethridge, Mgn. partner, Capital Area Planning Group

Capital Area Planning Group

Kevin Simpson

Capital Wealth Planning

Josh Brown, CEO, Ritholtz Wealth Management

Ritholtz Wealth Management

Michael Hakes - CFA, MBA

Murray Wealth Group

Stephanie Link, Chief investment strategist, Hightower

Hightower

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Sun Life Financial Inc (SLF.TO)