Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

TOP PICK

Prefers Lifecos to banks because they have more to gain from strong capital markets. Financials are a good place to be in the event the market hits some headwinds.

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DON'T BUY

Well-positioned in the Canadian market and looking to grow through US acquisitions. Prefers banks in the financial sector.

BUY ON WEAKNESS

Would buy at $27/28. A great long-term buy.

BUY

Has upside potential of 15%. Good consistent performer.

TOP PICK

Has a good collection of businesses. Improving the insurance side. Good financial services. Good upside in capital market exposure. Buy at $30 or lower.

PAST TOP PICK

(A top pick Aug 6/03. Up 4.3%.) Likes their assets of CI Funds and Clarica in the financials..

BUY

Hold for the long term. You should constantly see dividend increases over the next 2 to 5 years. Has a good asset management play. Be patient.

HOLD

Has been in a big sideways pattern for the past year. Has a small upward bias. Probably safer than other financial stocks.

TOP PICK

Is probably the most market exposed of the entire financial sector.The market is rebounding.Insurance industry is doing well.

BUY

Should continue to grow and it also looks like the mutual fund business is continuing to improve in the US.Reasonably priced.

BUY

Prefers Great West Life, because of the higher dividend yield.

TOP PICK

Likes financial services.Clarica has been integrated quite well.Expect 15% earnings growth will continue for a long time.Expects an increase in dividend.Good assets.

DON'T BUY

Prefers banks rather than life companies at this time.

HOLD

Reasonably attractive. Probably 10/15% lower than what its worth. Momentum looks reasonable.

DON'T BUY

Don't expect too much.

Showing 856 to 870 of 1,051 entries

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Sun Life Financial Inc (SLF.TO)