Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has received mixed reviews from various experts, with some pointing out its solid fundamentals and growth potential, particularly in Asian asset management. While the company reported a decent quarter, challenges persist in its asset management segment and the U.S. dental business due to uncertainties regarding Medicaid funding. Valuations appear attractive compared to Canadian banks, trading at 11.7x PE and a yield of approximately 4.5%. Experts appreciate SLF's focus on dividends and its healthy ROE, though some express caution regarding its range-bound performance with MFC gaining more attention in the insurance sector. The general view is to hold onto the stock for the long term, despite current headwinds in growth and profitability in certain segments.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

BUY ON WEAKNESS

Would buy at $27/28. A great long-term buy.

BUY

Has upside potential of 15%. Good consistent performer.

TOP PICK

Has a good collection of businesses. Improving the insurance side. Good financial services. Good upside in capital market exposure. Buy at $30 or lower.

PAST TOP PICK

(A top pick Aug 6/03. Up 4.3%.) Likes their assets of CI Funds and Clarica in the financials..

BUY

Hold for the long term. You should constantly see dividend increases over the next 2 to 5 years. Has a good asset management play. Be patient.

HOLD

Has been in a big sideways pattern for the past year. Has a small upward bias. Probably safer than other financial stocks.

TOP PICK

Is probably the most market exposed of the entire financial sector.The market is rebounding.Insurance industry is doing well.

BUY

Should continue to grow and it also looks like the mutual fund business is continuing to improve in the US.Reasonably priced.

Wealthica Track your Stocks in your Watch List

BUY

Prefers Great West Life, because of the higher dividend yield.

TOP PICK

Likes financial services.Clarica has been integrated quite well.Expect 15% earnings growth will continue for a long time.Expects an increase in dividend.Good assets.

DON'T BUY

Prefers banks rather than life companies at this time.

HOLD

Reasonably attractive. Probably 10/15% lower than what its worth. Momentum looks reasonable.

DON'T BUY

Don't expect too much.

BUY

Has leverage to the market. Likes at $27.

BUY

Insurance companies are good for long term holds. Yield is extremely low and expects there will be increases in dividends over the next 2/3 years.

Showing 856 to 870 of 1,049 entries

Most Recent Experts

Malcolm Ethridge, Mgn. partner, Capital Area Planning Group

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Kevin Simpson

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Josh Brown, CEO, Ritholtz Wealth Management

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Michael Hakes - CFA, MBA

Murray Wealth Group

Stephanie Link, Chief investment strategist, Hightower

Hightower

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Sun Life Financial Inc (SLF.TO)