Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

DON'T BUY

Well-positioned in the Canadian market and looking to grow through US acquisitions. Prefers banks in the financial sector.

BUY ON WEAKNESS

Would buy at $27/28. A great long-term buy.

BUY

Has upside potential of 15%. Good consistent performer.

TOP PICK

Has a good collection of businesses. Improving the insurance side. Good financial services. Good upside in capital market exposure. Buy at $30 or lower.

PAST TOP PICK

(A top pick Aug 6/03. Up 4.3%.) Likes their assets of CI Funds and Clarica in the financials..

BUY

Hold for the long term. You should constantly see dividend increases over the next 2 to 5 years. Has a good asset management play. Be patient.

HOLD

Has been in a big sideways pattern for the past year. Has a small upward bias. Probably safer than other financial stocks.

TOP PICK

Is probably the most market exposed of the entire financial sector.The market is rebounding.Insurance industry is doing well.

Wealthica Track your Stocks in your Watch List

BUY

Should continue to grow and it also looks like the mutual fund business is continuing to improve in the US.Reasonably priced.

BUY

Prefers Great West Life, because of the higher dividend yield.

TOP PICK

Likes financial services.Clarica has been integrated quite well.Expect 15% earnings growth will continue for a long time.Expects an increase in dividend.Good assets.

DON'T BUY

Prefers banks rather than life companies at this time.

HOLD

Reasonably attractive. Probably 10/15% lower than what its worth. Momentum looks reasonable.

DON'T BUY

Don't expect too much.

BUY

Has leverage to the market. Likes at $27.

Showing 856 to 870 of 1,050 entries

Most Recent Experts

Bill Baruch, Founder, Blue Line Capital

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The Weekly Buzzing Stocks by Billy Kawasaki

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Sun Life Financial Inc (SLF.TO)