Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

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102.80

+1.38 (1.36%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

720 watching

Investor Insights

Jun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) is presently facing a challenging landscape, with mixed reviews from experts highlighting both the strengths and weaknesses of the company. Some analysts praise its strong management and growth potential in Asia, particularly in asset management, whereas others express concerns regarding its performance in the U.S. dental market and overall growth, particularly as compared to peers like Manulife Financial Corporation (MFC). Despite trading at a lower P/E ratio compared to Canadian banks, some experts argue that the stock's current valuation isn't compelling given the subdued growth prospects. However, SLF is recognized for its consistent dividend growth and stable earnings, and the recent share repurchases are seen as a positive move. Analysts are divided, with some asserting a long-term bullish outlook while others remain cautious pending macroeconomic or company-specific catalysts.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

COMMENT

Prefers both Manulife (MFC-T) and Great West Life (GWO-T), Last week’s reporting was at the low end of expectation. Growth side is a little weak. More North American centric and therefore the lack of N.A. growth is a concern. Would prefer at $47-$48.

SELL

Had a very good track record, but as of today broke the trend and the support line. In a bit of a quandary for a while. Came out with worse then expected results a couple of days ago. Time to take some profits.

PAST TOP PICK

Cheaper then Manulife, they like both. Likes insurance better then banks. Will be making further acquisitions.

DON'T BUY

The weak sister of the 3 Canadian life companies. Had a big run because it had been a poor performer fundamentally, started to improve and expectations got built in. Have problems in their core US life business.

TOP PICK

An alternative to the banks, which are getting quite high. Have shown some good discipline.

PAST TOP PICK

A Top Pick Sept 26/06. Up 14%.) Likes the insurance sector.

TOP PICK

One way to diversify away from the major banks. The lifeco’s right now are very capital rich. Has been strategically investing in global assets. Annuities sales in the U. S. have done very well. Can see earnings going from $3.60 to $4 and $4.50 the following year.

TOP PICK

(A Top Pick Jan 15/07. Up 7%.) Offers great exposure to money management and insurance in the US as well as insurance in India and China.

BUY

Likes the long-term nature of the insurance companies with their wealth management.

TOP PICK

Made several stumbles. Have good exposure to the mutual fund industry. 2.4% dividend yield.

PAST TOP PICK

(A Top Pick Nov 29/06. Up 5.7%.) Superbly run and gives good exposure to the US and the Far East. Still a Buy.

TOP PICK

Extremely well priced. Seems to sell at a little bit of a discount, yet have very good assets. Likes their strategy of expanding internationally. 2.5% dividend.

PAST TOP PICK

(A Top Pick March 13/06. Up 1.2%.) A superb company. Likes their participation in India and China. Still considered a Buy.

BUY

If he had to rank the insurance companies, this would have to be his top pick. All 3 of the major names are doing well, but this one is closing the gap.

BUY

Likes the fundamentals. There are improvements on its Return on Equity. Sells at a bit of a discount to ManuLife (MFC-T). Insurance companies are doing well and expanding internationally.

Showing 676 to 690 of 1,049 entries

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Sun Life Financial Inc (SLF.TO)