Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

If he had to rank the insurance companies, this would have to be his top pick. All 3 of the major names are doing well, but this one is closing the gap.

BUY

Likes the fundamentals. There are improvements on its Return on Equity. Sells at a bit of a discount to ManuLife (MFC-T). Insurance companies are doing well and expanding internationally.

TOP PICK

(A Top Pick Nov 29/06. Up 8.1%.) Gives you a chance to participate in a Canadian company that is growing internationally.

BUY

200 a moving average has been following the stock since 2003. Flattened out a bit, but is again rising, which is an excellent sign. Had a bit of a correction in 2006, which was healthy, but is on the rise again.

BUY

A well-run insurance company, but prefers ManuLife (MFC-T), which is a better grower and a little more disciplined in management. Good dividend.

COMMENT

Likes the stock. Trading roughly in line with the banks.

PAST TOP PICK

(A Top Pick Feb 20/06. Up 4.2%.) If he were buying an insurance company today, this would be the one at 14.4 X this year's earnings, compared to 16.2 for Manulife (MFC-T).

SELL

The last 3-4 years, it has been a bit of a disappointment. Would be cautious at this price. They don't seem to be able to make a decision on which way they want to go.

TOP PICK

(A Top Pick Nov 29/06. No change.) Sold his holdings, but now looking to buy it back. Likes both this and ManuLife (MFC-T), but Manulife is about 16 X earnings and this one is 13.4. Increasing exposure in India and China.

PAST TOP PICK

(A Top Pick Oct 18/06. Up 4.5%.) Still likes and could have used it as a Top Pick again. Expanding internationally. 2.5% yield. Good price.

COMMENT

Has been a laggard in the life insurance business because of its problems with its US MSF holdings. Prefers Manufacturers Life (MFC-T).

TOP PICK

(A Top Pick Sept 26/06. Up 4.7%.) Cheap. Its money management firm in the US will be a terrific asset down the road. Very active in China and India, which is a very safe way for investors to participate in emerging markets.

BUY

Lower multiple than its peers. Their US MFS holdings have gone through a rocky period. Good long term investment.

BUY

Pays a steady and rising dividend. The “Rodney Dangerfield” of life and health insurance. No respect. A significant and growing presence in Asia. Good value.

HOLD

Likes the company, but it's not that far off its high. Still have an issue with net redemptions. Basic business still looks pretty good.

Showing 691 to 705 of 1,051 entries

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Sun Life Financial Inc (SLF.TO)