Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

Likes the fundamentals. There are improvements on its Return on Equity. Sells at a bit of a discount to ManuLife (MFC-T). Insurance companies are doing well and expanding internationally.

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TOP PICK

(A Top Pick Nov 29/06. Up 8.1%.) Gives you a chance to participate in a Canadian company that is growing internationally.

BUY

200 a moving average has been following the stock since 2003. Flattened out a bit, but is again rising, which is an excellent sign. Had a bit of a correction in 2006, which was healthy, but is on the rise again.

BUY

A well-run insurance company, but prefers ManuLife (MFC-T), which is a better grower and a little more disciplined in management. Good dividend.

COMMENT

Likes the stock. Trading roughly in line with the banks.

PAST TOP PICK

(A Top Pick Feb 20/06. Up 4.2%.) If he were buying an insurance company today, this would be the one at 14.4 X this year's earnings, compared to 16.2 for Manulife (MFC-T).

SELL

The last 3-4 years, it has been a bit of a disappointment. Would be cautious at this price. They don't seem to be able to make a decision on which way they want to go.

TOP PICK

(A Top Pick Nov 29/06. No change.) Sold his holdings, but now looking to buy it back. Likes both this and ManuLife (MFC-T), but Manulife is about 16 X earnings and this one is 13.4. Increasing exposure in India and China.

PAST TOP PICK

(A Top Pick Oct 18/06. Up 4.5%.) Still likes and could have used it as a Top Pick again. Expanding internationally. 2.5% yield. Good price.

COMMENT

Has been a laggard in the life insurance business because of its problems with its US MSF holdings. Prefers Manufacturers Life (MFC-T).

TOP PICK

(A Top Pick Sept 26/06. Up 4.7%.) Cheap. Its money management firm in the US will be a terrific asset down the road. Very active in China and India, which is a very safe way for investors to participate in emerging markets.

BUY

Lower multiple than its peers. Their US MFS holdings have gone through a rocky period. Good long term investment.

BUY

Pays a steady and rising dividend. The “Rodney Dangerfield” of life and health insurance. No respect. A significant and growing presence in Asia. Good value.

HOLD

Likes the company, but it's not that far off its high. Still have an issue with net redemptions. Basic business still looks pretty good.

DON'T BUY

Have just announced they are going to keep their US mutual fund. There is also worry the earnings will be a little weaker than expected. Would wait for 3-6 months to see what their strategy will be.

Showing 691 to 705 of 1,050 entries

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Sun Life Financial Inc (SLF.TO)