Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has received mixed reviews from various experts. While some indicate that the company is trading at a relatively attractive price compared to Canadian banks, others highlight challenges in the dental segment and asset management performance. Despite recent restructuring efforts, concerns about growth persist, particularly with the company's 5% growth forecast and a PE ratio of 11.7x for 2027, which is seen as inadequate given the broader market conditions. However, many experts believe in the long-term value of SLF, citing its strong dividend growth potential and substantial operations in Asia and the US. Nevertheless, the sentiment surrounding the stock suggests a cautious approach, with calls for watchful waiting amid macroeconomic concerns.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

TOP PICK

(A Top Pick Nov 29/06. Up 8.1%.) Gives you a chance to participate in a Canadian company that is growing internationally.

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BUY

200 a moving average has been following the stock since 2003. Flattened out a bit, but is again rising, which is an excellent sign. Had a bit of a correction in 2006, which was healthy, but is on the rise again.

BUY

A well-run insurance company, but prefers ManuLife (MFC-T), which is a better grower and a little more disciplined in management. Good dividend.

COMMENT

Likes the stock. Trading roughly in line with the banks.

PAST TOP PICK

(A Top Pick Feb 20/06. Up 4.2%.) If he were buying an insurance company today, this would be the one at 14.4 X this year's earnings, compared to 16.2 for Manulife (MFC-T).

SELL

The last 3-4 years, it has been a bit of a disappointment. Would be cautious at this price. They don't seem to be able to make a decision on which way they want to go.

TOP PICK

(A Top Pick Nov 29/06. No change.) Sold his holdings, but now looking to buy it back. Likes both this and ManuLife (MFC-T), but Manulife is about 16 X earnings and this one is 13.4. Increasing exposure in India and China.

PAST TOP PICK

(A Top Pick Oct 18/06. Up 4.5%.) Still likes and could have used it as a Top Pick again. Expanding internationally. 2.5% yield. Good price.

COMMENT

Has been a laggard in the life insurance business because of its problems with its US MSF holdings. Prefers Manufacturers Life (MFC-T).

TOP PICK

(A Top Pick Sept 26/06. Up 4.7%.) Cheap. Its money management firm in the US will be a terrific asset down the road. Very active in China and India, which is a very safe way for investors to participate in emerging markets.

BUY

Lower multiple than its peers. Their US MFS holdings have gone through a rocky period. Good long term investment.

BUY

Pays a steady and rising dividend. The “Rodney Dangerfield” of life and health insurance. No respect. A significant and growing presence in Asia. Good value.

HOLD

Likes the company, but it's not that far off its high. Still have an issue with net redemptions. Basic business still looks pretty good.

DON'T BUY

Have just announced they are going to keep their US mutual fund. There is also worry the earnings will be a little weaker than expected. Would wait for 3-6 months to see what their strategy will be.

SELL

Prefers others.

Showing 691 to 705 of 1,049 entries

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We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)