Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

WATCH

He has been in the banks rather than the insurers. They offer better transparency on risks. There will come a time when it is worth switching.

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BUY

Insurance companies are dead money until we see higher rates and higher stock markets both for a substantial period of time. If you are positive on a European resolution, then this one will do well. Prefers Great West Life somewhat.

BUY

(Market Call Minute.) Getting out of life insurance in the US and concentrating on wealth management and building up successful businesses in Canada. Dividend is safe.

COMMENT

This is the anti-bond stock because most of their premium income goes into bonds and when interest rates are very low, it is hard for them to make a lot of money. Getting over 6% dividend, which is secure. If you are looking out 2-3 years, it probably is a good thing to be by now.

DON'T BUY

6.4% yield. They will do everything they can do to not cut the dividend. New regulation sin the insurance industry will raise capital requirements likely.

BUY ON WEAKNESS

The street is starting to turn a little more positive on fundamentals. It is starting to bottom, forming a base. It is starting to look interesting on a technical basis as well as on a fundamental basis.

HOLD

He is positive on this company. Actually the 2 lifecos in his portfolio have been the best performers this year. They are struggling a little on the operating earnings side. He has traded out of them a little bit and is not adding at these levels. Next quarter could see a few more headwinds with the market being down.

TOP PICK

This is his anti-bond pick. It will benefit hugely when bonds and interest rates move up. Insurance companies take your premiums and invest them, mostly in bonds, so they benefit when interest rates go higher. 5.9% dividend.

SELL

(Market Call Minute.) Doesn't like the life insurance industry. If he is right about bond yields staying low, you don't want to own in this industry.

COMMENT

Has done well since last year. Performance will have much to do with where yields and interest rates are going over time as well as where stock markets are going. If you believe that equities and markets will continue to move up and interest rates will move up, it will be a positive performer.

BUY

This is really starting to get going. It is just above the 50 day and 200 day moving averages. Expects the rally to continue. A little bit of resistance at around $25 but not much.

DON'T BUY

(Market Call Minute.) Prefers others.

DON'T BUY

Lukewarm on the lifecos. They've had a pretty good run from the beginning of the year. Given the increase in 10 year yields, it doesn't translate into an increase in share price. There will be better opportunities. Dividend is likely sustainable, but certainly not growing.

COMMENT

Important thing you have to remember about insurers is that they are a bet on your overall view of the markets. If the stock market does well, as a whole, this company will do fine. But if the market goes into a real funk, insurers are going to get hit hard.

BUY

Thinks prospects for insurances companies are improving in the current environment. As economy improves we will see better interest rates and that is good. SLF has new management and took steps to get away from the products sold in the US that cost them so much. Reasonable multiple. You get paid a descent dividend. Pretty close to book value.

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Sun Life Financial Inc (SLF.TO)