Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

DON'T BUY

Like all major lifecos, it is highly dependent on where interest rates are as well as how equities do. This company has a higher beta then the TSX. Longer term, the stock should be fine. Dividend is quite fine and he doesn't see any major risk to it at this point. From a safety standpoint, he would prefer a property/casualty insurer such as Intact Financial (IFC-T).

WATCH

He has been in the banks rather than the insurers. They offer better transparency on risks. There will come a time when it is worth switching.

BUY

Insurance companies are dead money until we see higher rates and higher stock markets both for a substantial period of time. If you are positive on a European resolution, then this one will do well. Prefers Great West Life somewhat.

BUY

(Market Call Minute.) Getting out of life insurance in the US and concentrating on wealth management and building up successful businesses in Canada. Dividend is safe.

COMMENT

This is the anti-bond stock because most of their premium income goes into bonds and when interest rates are very low, it is hard for them to make a lot of money. Getting over 6% dividend, which is secure. If you are looking out 2-3 years, it probably is a good thing to be by now.

DON'T BUY

6.4% yield. They will do everything they can do to not cut the dividend. New regulation sin the insurance industry will raise capital requirements likely.

BUY ON WEAKNESS

The street is starting to turn a little more positive on fundamentals. It is starting to bottom, forming a base. It is starting to look interesting on a technical basis as well as on a fundamental basis.

HOLD

He is positive on this company. Actually the 2 lifecos in his portfolio have been the best performers this year. They are struggling a little on the operating earnings side. He has traded out of them a little bit and is not adding at these levels. Next quarter could see a few more headwinds with the market being down.

TOP PICK

This is his anti-bond pick. It will benefit hugely when bonds and interest rates move up. Insurance companies take your premiums and invest them, mostly in bonds, so they benefit when interest rates go higher. 5.9% dividend.

SELL

(Market Call Minute.) Doesn't like the life insurance industry. If he is right about bond yields staying low, you don't want to own in this industry.

COMMENT

Has done well since last year. Performance will have much to do with where yields and interest rates are going over time as well as where stock markets are going. If you believe that equities and markets will continue to move up and interest rates will move up, it will be a positive performer.

BUY

This is really starting to get going. It is just above the 50 day and 200 day moving averages. Expects the rally to continue. A little bit of resistance at around $25 but not much.

DON'T BUY

(Market Call Minute.) Prefers others.

DON'T BUY

Lukewarm on the lifecos. They've had a pretty good run from the beginning of the year. Given the increase in 10 year yields, it doesn't translate into an increase in share price. There will be better opportunities. Dividend is likely sustainable, but certainly not growing.

COMMENT

Important thing you have to remember about insurers is that they are a bet on your overall view of the markets. If the stock market does well, as a whole, this company will do fine. But if the market goes into a real funk, insurers are going to get hit hard.

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Sun Life Financial Inc (SLF.TO)