TSE:RCI.B

Rogers Communications (B) (RCI.B.TO)

46.58
+0.04 (0.09%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
604 watching
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Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 29 opinions in the last 12 months.

Rogers Communications (RCI.B) is a major player in the Canadian telecommunications sector, but it faces significant challenges, including high debt levels and intense competition from rivals like Quebecor. Despite a generally bearish outlook on the Canadian telecom market, some analysts see potential upside driven by the monetization of sports assets and improved free cash flow (FCF) due to reduced capital expenditures. Overall, while growth prospects in the industry remain dim amid slow immigration and regulatory pressures, Rogers is regarded as a relatively stable option within the sector. Some experts believe it is undervalued, especially regarding its sports holdings, though its debt and the competitive landscape present considerable risks.

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Consensus
Bearish
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Valuation
Undervalued
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Similar
BCE, BCE.T
PAST TOP PICK
(A Top Pick May 09/24, Down 15%)

He still likes it, but recently they warned that earnings will be lower. There's a lot of value in this company. Collect the dividend as you wait. The telcos are tired of this price war, so prices to consumers will become more rational in time. He hopes the group lowers expenses, stabilize or raise EBITDA margins and use technology to improve performance.

PAST TOP PICK
(A Top Pick Dec 08/23, Down 26%)Down 10 straight sessions, longest losing streak in 21 years.

CRTC hasn't helped. Lack of population growth was not foreseeable. Interest rates went up faster than anticipated. Believes telcos will start to follow the US model and start to sell their towers, lots of opportunity to monetize to the upside by selling assets. He'd be really surprised if this wasn't a really good buying opportunity.

Still likes the name. He did sell some shares a few dollars north of here, but certainly not in registered accounts.

DON'T BUY

The telco sector has pulled back where debt levels are higher than in others. Immigration will fall in the next two years, which impacts subscriber growth, despite being an oligopoly. Price competition has been stronger than she expected. She avoids the sector.

DON'T BUY

Not intrigued. Still distracted and busy with integration of Shaw. CEO still under Parliamentary scrutiny. Purchase of sports franchise just adds to their leverage, without explaining how they're going to finance that. Could impact pace of dividend growth. See his Top Picks.

DON'T BUY

Competitive industry; harder to grow revenue, especially when costs are escalating. He owns Telus.

HOLD

Not expecting major growth going forward. However, share price cheap right now. Very strong asset base across Canada. Good for income oriented investors. Would not be surprised if asset sales happen at company. Would recommend holding. 

DON'T BUY

Doesn't own any telecoms, but dusting off the files on some. Not this one. May have bottomed, courtesy of macro economic tailwinds and rate-cutting cycle. Exited the sector due to cutthroat price-war competition. Possible optionality down the road with MLSE as a spinoff like MANU.

TOP PICK

He liked their recent report, including guidance projecting revenue growth, EBITDA and free cash flow. They did a deal with MLSE and another equity deal to delever the balance sheet. Patience will pay off, and you will be paid a 4% dividend to wait. Solid growth is ahead.

(Analysts’ price target is $68.99)
DON'T BUY

Remains in a downtrend, and we're seeing it in all telcos. Function of debt load and higher interest rates. Will especially come under pressure if rates go higher next year. Typically, these names clear off some debt and come through the tough period stronger and better than ever. But right now, it's a challenging time. Likely more downside.

WEAK BUY

He'd buy today, but remember that these are tough businesses over the medium- to long-term. Doesn't mean you have a long-term, high-revenue-growth business.

Telcos have lagged other yield sectors, and this creates an opportunity. He's buying all the telcos. This is his #3 choice in the space. Fell down his list because it bought the sports assets from BCE, and he wants cashflow from our telcos, not trophy assets.

DON'T BUY

The whole sector has been under fire from increased competition. Rogers holds a lot of debt. He owns Quebecor and Telus instead; the latter had tamed their debt and generate a lot of free cash. But Rogers keeps buying stuff over and over; will these media assets pay off? He prefers companies with less debt and more cash flow. The jury is out with BCE about sustaining their dividend (are selling assets to pay down their debt). Quebecor is his top pick in telcos: the only one that's made a good return this year, though Telus is a better long-term pick because of their big cash flow that will let them pull various levers. Don't buy Quebcor or the dividend, but for the growth.

PAST TOP PICK
(A Top Pick Sep 18/23, Up 0%)

Might be looking to add at these prices. Still likes fundamentals going forward. Has proven more resilient than other telcos. 

PAST TOP PICK
(A Top Pick Aug 22/23, Up 6%)

Telcos disappointed the past year, there's price competition and Rogers swallowed an acquisition. But interest rates are starting to fall and the operating cash flow is only 7x. He still likes it.

DON'T BUY

It's merely okay with limited upside. But it's fallen to technical support. But Telus broke below its support, so he's worried. Fine balance sheet.

PAST TOP PICK
(A Top Pick May 30/23, Down 14%)

Will continue to own. Rising interest rates were not good for the business. However, falling interest rates will be good for the business. Population growth in Canada good for the business. Trading at cheap valuation. Generating strong free cash flow, with ability to raise dividend. Would recommend holding. 

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