TSE:RCI.B

Rogers Communications (B) (RCI.B.TO)

46.58
+0.04 (0.09%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
604 watching
0
Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 29 opinions in the last 12 months.

Rogers Communications (RCI.B) is a major player in the Canadian telecommunications sector, but it faces significant challenges, including high debt levels and intense competition from rivals like Quebecor. Despite a generally bearish outlook on the Canadian telecom market, some analysts see potential upside driven by the monetization of sports assets and improved free cash flow (FCF) due to reduced capital expenditures. Overall, while growth prospects in the industry remain dim amid slow immigration and regulatory pressures, Rogers is regarded as a relatively stable option within the sector. Some experts believe it is undervalued, especially regarding its sports holdings, though its debt and the competitive landscape present considerable risks.

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Consensus
Bearish
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Valuation
Undervalued
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Similar
BCE, BCE.T
DON'T BUY

In a growth phase from buying Shaw, and they really levered up their balance sheet.

PAST TOP PICK
(A Top Pick Jun 27/23, Down 10%)

Telecom space very hard right now. Interest rates weighing on the business. Regulatory issues not in the companies favor. Paying a strong dividend. Will continue to own. Presenting good value at this price. 

BUY ON WEAKNESS

Good company, and likes the space. Does not own shares at this time. Waiting for share price to fall before buying. Expecting a sale on sports assets soon (vertical integration not going well as TV demand falling). If can wait ~5 years, good be a good investment. 

TOP PICK

Impressed with execution. #1 in cable and wireless. 5G coast to coast. Stock's dropped along with the others, but forward guidance of 20% on free cashflow is fantastic. Valuation is around 9.5x forward free cashflow. Acquired Shaw, synergies have been realized, took on lots of debt but making strides to reduce it. Yield is 3.7%, very stable.

(Analysts’ price target is $69.97)
TOP PICK

Its earnings reported last week were in line with expectations although it missed on the media side. They have done their capital expenditures, have consolidated the SHAW assets and are a year ahead of schedule on cost savings. It trades at 6X operating cash flow and more of free cash flow will go to dividend payments. He is not really concerned about there now being 4 players in the wireless space since wireless continues to grow with usage and penetration.             Buy 17  Hold 1  Sell 0

(Analysts’ price target is $71.44)
PARTIAL BUY

Watching closely. Pattern not great at the moment (falling trend). Would wait if price rises to $60 before buying. Technical trends in favor. 

DON'T BUY

Not sure all has been sorted out in the boardroom. Tends to be more levered than peers. Yield's not as high as BCE in terms of income.

DON'T BUY

About 60% of revenue is wireless (largest of its peers), 30% from internet and cable, 10% from media. Took on a material amount of debt, biggest knock against it despite recurring revenue. Technical outages, board succession issues. 

TOP PICK

Beginning to see benefits, synergies, and increased scale of Shaw merger. Sees more free cash coming, will help delever balance sheet. Wireless impressive in Q3. Merger will help them take bold steps in 10G in coaxial cable, can really help longer term. 10x 2025 and 16% EPS growth, cheaper than BCE and Telus. On risk/reward the name won't hurt you. Decent yield of 3.2%.

(Analysts’ price target is $76.30)
TOP PICK

Performing very well in wireless business. Will see benefits of Shaw deal soon. Trading at lower multiple than Telus. Better growth rate than peers. Expecting strong share price performance in 2024. Net subscribers up 18% YoY. Dividend strong for defensive investors looking for safety. 

PAST TOP PICK
(A Top Pick Dec 30/22, Down 10%)

All telcos are down this year. The valuation has fallen so low that he's buying more shares. The pandemic showed the need to sustain and improve the networks. Rogers and their peers enjoy an oligopoly too.

BUY
RCI.B vs. BCE

BCE dividend is north of 7%, while Rogers is not that high. BCE has media assets. Tends to increase dividend every year, so it's a bit more geared to income. For the more conservative and income-focused investor.

They both share the sports teams in Toronto.

Rogers tends to be more focused on the cellular side. With Shaw acquisition, you should see more growth in the West. Cell ads will come. More competition. More growthy and volatile. If you made him pick, he'd choose this one now, as the Shaw acquisition will help grow the company.

BUY

Telcos in Canada are in a unique spot. Quebecor has really upped the competitive pressure, positive for the consumer but negative for BCE and Telus. Stay away from those two, and see how things shake out. Prefers RCI.B, with its ability to shave costs from Shaw, or QBR.B.

DON'T BUY

He targets $47 or 13% lower. It yields 3.7% that they can cover. But the market isn't excited, plus this is sensitive to interest rates. It's only slightly better than BCE. Maybe it's interesting at $41.

TOP PICK

It has good penetration into the New Canadian population which is leading to explosive population growth. There has been a lot of noise over the SHAW acquisition but it looks like the integration of the acquisition is going well. It sits at an attractive valuation.    Buy 15  Hold 3  Sell 1

(Analysts’ price target is $75.92)
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