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TSE:RCI.B

Rogers Communications (B) (RCI.B.TO)

52.50
-0.83 (1.56%)
as of Jun 17, 2026, 8:00:00 pm Market Open.
604 watching
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Investor Insights
star iconJun 17, 2026, 12:00 am

This summary was created by AI, based on 26 opinions in the last 12 months.

Rogers Communications (RCI.B) has garnered mixed reviews from experts, reflecting a complex landscape within the Canadian telecom sector. While some analysts appreciate its diversified business strategy, particularly the monetization of its sports assets, others express concerns about competitive pricing pressures and network quality. The company's lower dividend yield is viewed as a reason for investing in growth or debt reduction, appealing to value-seeking investors. However, there is caution due to the overall debt levels and uncertain growth outlook, leading to a consensus that the telecom sector, including Rogers, is underperforming compared to expectations. Analysts recognize the potential for Rogers to recover but remain wary of the competitive environment and the qualities of its acquisitions.

consensus icon
Consensus
Cautious
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Valuation
Undervalued
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Similar
Telecom, BCE
TOP PICK

Lots of drama with this name, so why this name? He expects synergies from Shaw. This trades at only 10.5x PE with a 16% growth rate. Too cheap to ignore.

(Analysts’ price target is $72.76)
HOLD

It has been more consistent in execution in the past several quarters. It has a 3 1/2% dividend yield which is lower than Telus and BCE. However its payout ratio is lower at 3 1/2 to 7% and even if it doubled its dividend, its ratio would still be lower.

DON'T BUY

PE is much cheaper than months ago, but doesn't like the 3.4% dividend. BCE and Telus pay more. Also, they carry a lot of debt. Have lost customers, too.

TOP PICK

Higher debt from the Shaw deal is a concern, but they will generate a lot of free cash flow and pay down that debt. They will have a larger footprint. Likes the telco sector for its low valuations. They have a bigger chance to raise their dividend than their peers. Boasts a lot under 7x operating cash flow.

(Analysts’ price target is $73.75)
BUY

In the telco space, Rogers is cheap and has been ignored, so that's the one to go to.

BUY

Passed a big regulatory hurdle. Now they can sit back, look at cutting costs, generating free cashflow, paying down debt, and focus on running the business. Probably a pretty good valuation going forward, now with some built-in growth. 

HOLD

Very strong business with a safe dividend yield (~3.2%).
Stock performance improving in relation to S & P 500.
Does not own shares at this time.
Legacy assets that are very strong.
Shaw deal approval good for business.

DON'T BUY

Expects Shaw takeover to be approved. May see pop in the stock, but what next? Lots of shakeup over the last 1.5 years. Board and management turmoil. Wouldn't invest now. He prefers other, more stable telcos. See his Top Picks.

BUY

3% dividend, but perhaps a more robust growth rate and more diversified income stream than others. A better bet than Telus.

TOP PICK
Very strong company regardless of Shaw merger. Strong technology assets and legacy equipment. Demand for services inelastic. Strong dividend yield that appears to be stable. Good company for the long term shareholder.
WEAK BUY
Never a terrible thing to own a company that you have to send money to. Invest in companies that you know. Has survived all kinds of winds of change. Coming out a dominant player in cable industry. Shaw takeover will probably happen, and will probably be a positive. Lots of money flowing in.
DON'T BUY
Board and management turmoil, and the repercussions are not finished. Possible Shaw takeover in limbo. Wait till the dust settles. Volatile. He'd prefer to hold BCE.
DON'T BUY
Worst performer of the telcos. He can't even name the new CEO. So much turnover in head office. Nothing's worked out. He hates the Shaw deal with a passion, takes away focus, adds uncertainty. Stay away. He much prefers Telus.
TOP PICK
He likes the telcos. Rogers is generating lots of free cash flow. They did well migrating to 5G. He also owns their peers, but Rogers has the most upside--the street is doubting this Shaw merger which is weakening shares, but he sees an opportunity. He believes the Shaw merger deal will be approved. (Analysts’ price target is $72.83)
BUY
RCI.B vs. BCE vs. T 3 great companies. Lots of drama with RCI.B, valuation is the most attractive, you have to buy it. BCE is doing great things, becoming more of a utility over time, sets up well. Telus doing everything right, but high valuation, best executor, but not as much upside. All are buys, in order: RCI.B, BCE, then Telus.
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