TSE:RCI.B

Rogers Communications (B) (RCI.B.TO)

46.20
+0.20 (0.43%)
as of Jul 24, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 26, 2026, 12:00 am

This summary was created by AI, based on 28 opinions in the last 12 months.

Rogers Communications (RCI.B) presents a mixed outlook among analysts, with the consensus indicating a belief in the sustainability of its dividend, supported by a relatively low payout ratio compared to peers. However, there are several challenges, including high debt levels of approximately $40 billion, intense competition within the telecom sector, and a mature business model that demands significant capital expenditures. The performance of Rogers’ sports assets has become a focal point, with analysts debating their future monetization potential. While some experts express bearish sentiments due to weak immigration and price pressures, others appreciate the company's hidden value and the recent strategies to reduce capex and improve free cash flow. The general sentiment reflects a cautious optimism, mostly aiming for defensive positioning in a challenging industry environment.

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Consensus
Cautious
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Valuation
Undervalued
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Similar
Telus, T.TO
PAST TOP PICK

(A Top Pick July 4/13. Up 7.62%.) Had bought this right after the issue with respect foreign telcos coming in. You have to use these short-term declines as buying opportunities. Yield of 4%.

HOLD

(Market Call Minute) She is not in telecom stocks. Space is relatively competitive.

WATCH

He is looking at it. Stay away for the moment due to the spectrum award that they paid lots for. He wants to watch it to see how any acquisitions might play out.

DON'T BUY

BCE and even BA are preferred. He became negative when Ted Rogers died. Recently their numbers weren’t that good and they really bid up on the recent auctions on bands for wireless.

COMMENT

Earnings were weaker and perhaps the guidance was what got some of the analysts upset creating the reaction in the market. In terms of EBITDA growth, they are only guiding 0 to 1%. Not very strong revenue growth. A new CEO is coming in and not setting the bar very high. Competition is very tough. Expects they will still generate about $5 billion of EBITDA. 4% dividend yield which they are committed to growing. Trading at about 6.5X enterprise value to EBITDA so he likes this. Has been adding to his holdings on weakness.

WEAK BUY

Prefers BCE, which is slightly more stable. The new management in Rogers will be a good thing long term.

BUY ON WEAKNESS

Telecoms are still a good place to be. They are all benefiting from cheaper spectrum auction. Still sees margin growth on this, even though there is concern about subscriber declines because of Netflix. Wireless has impacted them a little bit last quarter due to lower roaming prices but feels that lower prices will ultimately spur demand. You can buy this on a little bit of a pull back.

COMMENT

News about buying new movies and other content. Content is key. It is a great thing that they are acquiring it. Right now you are buying below the 21 day average. If you use 3 moving averages on a chart, (252, 63, 21 days), if the shorter two are trending up, and if that is above the long term trend (the 252), it is a buying opportunity.

BUY

Conservative government’s war on the telecom sector continues apace. Telus (T-T), followed by this company has the most to lose by the Fed imposing change on the wireless industry. This has created a bit of a cloud over the stock since last summer. This is a great company with great properties. Has content to feed across its wires and content is the thing to have right now. (See Top Picks.)

COMMENT

Telcos are good businesses that are very stable with good cash flow. There has been the build out of the voice but there is still the build out of the data. There are some definite headwinds. Penetration rates in terms of wireless are high and can still go higher. Also, a lot of headline risks. They are in a bit of a bun fight with the government around new entrants and competition. Still feels there is slow growth there.

HOLD

New NHL contract is not a big deal in itself, but it is positive. More importantly, they are the biggest wireless service provider in the country. As long as the wireless business is doing well, they should continue to perform. Given the balance sheet and given where they are, it should still do reasonably well but don’t expect a lot of capital appreciation from here.

COMMENT

What is your opinion on the big NHL deal? They paid over $5 billion for all the rights to all the games. There is going to be a new CEO and there will be some issues there. Doesn’t feel that the announcement means that you should buy it or not. He would prefer Telus (T-T).

COMMENT

Signed a massive deal with the NHL for $5.2 billion over 12 years. Feels this was a good decision. Sports are where you want to be on the cable side of things. The control over the programming is very, very important.

HOLD

Owns this for the dividend increasing. Believes they are up 10% this year and he expects a 5%-10% increase next year.

COMMENT

Bell Canada (BCE-T) and Rogers (RCI.B-T). What are the benefits of getting into each of these? Prices have not yet been fully reflected yet from their highs on the false alarm of a new entrant from the US. This may be an opportunity. In terms of valuation, these are both pretty much neck and neck at 7X EBITDA. Both have opportunities in being able to shift their business from the wireline space to wireless. As a source of income Bell would probably be best, but growth opportunities would probably lie with this one.

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