NASDAQ:PYPL
PayPal Holdings Inc. (PYPL)
Financials 
Technical Analysis 
Jul 29, 2026, 12:00 amThis summary was created by AI, based on 7 opinions in the last 12 months.
PayPal Holdings Inc. (PYPL) is currently facing significant challenges in the competitive digital payments landscape, with experts expressing concerns about its growth trajectory and market positioning. The stock is perceived as a potential value trap, with some analysts suggesting that despite a low price-to-earnings ratio, the company is struggling to keep pace with emerging technologies like buy now pay later options and stablecoins. Competition from giants such as Apple Pay and Google Pay has intensified, leading to a reduction in profit margins from over 70% a decade ago to around 50%. While there is a belief that the stock may experience a bounce back to the $60-$70 range, experts advocate caution due to weak forward guidance, regulatory issues, and a general downturn in sentiment within the sector. As a result, buying at this time is not recommended until tax-loss selling and portfolio re-evaluations are addressed.
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Premium contentAs sector e-commerce sales have returned to pre-pandemic levels, we reiterate this online payment fintech as a TOP PICK PICK. It trades 18x earnings, supports a ROE of 18%, and trades at 3.4x book. We like that quarterly cash reserves are growing, while shares are bought back. We recommend trailing up the stop (from $50) to $53, looking to achieve $74 -- upside potential of 20%. Yield 0%
(Analysts’ price target is $74.82)
He's been bearish this all year until recently. Could be potential. It has 428 million active users, 35 millions merchants and annual payments are $1.5 trillion. Enormous. Bad news is there's a lot of competition: Apple Pay, Google Pay, Shopify. That's why shares have been down and trading half the PE of its peers. Is down 14% this year. There's a new CEO with a good track record; he will shrink the cost base and find more revenue.
Premium contentHe still owns a small position, less than 1%. Leader in transaction and payment processing. Venmo has taken off extremely well in Europe, not as much traction in NA. Reporting has been great, new CEO. Good runway.
(Analysts’ price target is $85.00)
Kim BoltonShares have come down a lot to 11x forward PE. The payments space is risky, and PYPL has lost market share. They have Venmo, are on Amazon as payment system, generate free cash flow, and new managers are oriented to profitability.
(Analysts’ price target is $76.12)
John ZechnerPremium contentRecently reported earnings beat analyst expectations. If the small business segment of customers, their bread and butter, can show improvement going forward there is great upside. It trades at 15x earnings, under 3x book value and supports a 20% ROE. Cash reserves are stable, while the company aggressively buys back shares. We recommend a stop-loss at $37, looking to achieve $76 -- upside potential over 30%. Yield 0%
(Analysts’ price target is $76.73)
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Became bloated during Covid, now restructuring. A lot more competition now. Growth will be substantially slower. Market's adjusting to its new reality. Caters to small businesses, and there's growth there. Generally, global payment systems will do quite well.