Imperial Oil (IMO.TO) Buy, Sell or Hold

Imperial Oil (IMO.TO)

174.70

-2.88 (1.62%)

as of Sep 22, 2026, 8:00:00 pm Market Open.

244 watching

DON'T BUY

Into a very controversial environmental issue. Had 2 setbacks this week. Delay in the Mackenzie Valley pipeline and this will be a lot longer to ever get done. Also denied a permit from the fisheries Department for water, which will delay their Kearl project. Not a favourite.

TOP PICK

Starting to break out. Around $55 would be a major breakout.

HOLD

Chart shows a nice upward channel. If it were to break into a new high, that would put it into the $58/$59 range which would be a good increase. Long-term chart shows a long-term upward trend. Thinks this will continue.

HOLD

In an uptrend and has broken through new highs in the short term. The $48.50 .would be your stoploss.

DON'T BUY

The steady Eddie of the group. Very seldom do they disappoint but it is priced for that. Expect it to do fairly well going forward. Not cheap.

DON'T BUY

This company has limitations on what it can do. It is entirely focused on Canada. With energy prices, you would have thought would have done better over the last year or so. Prefers something more international.

HOLD

If he is right about the natural gas prices recovering and the material breach of $100 in oil, they will punch through their July/Aug highs, north of $55.

BUY

(Market Call Minute.) Last of the integrateds that is owned by a major. You have to wonder if Exxon Mobil won't be looking at taking them over.

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COMMENT

Would prefer Suncor (SU-T), which would give better growth.

COMMENT

A “steady as you go” scenario. Very good operator. Have refinery operations as well as exploration and development. Should have decent upside.

TOP PICK

Could also have picked Suncor (SU-T), CNQ (CNQ-T) or many of the other energies. This stock just had a major breakout and these are the stocks that are going to do well in 2008. $48 should be a major support level.

HOLD

Canada locked by nature. Impacted somewhat by royalty regime. Extremely well run. Would hold if owned.

DON'T BUY

His model price is $46.78, which is right on the current stock price.

DON'T BUY

Expects this will stay fairly flattish, maybe up 5% to 10%. Their problem is growth. A fair amount of their production is in Western Canada, which is in decline. Well managed. Not a cheap stock. Would prefer Talisman (TLM-T) or Canadian Natural Resources (CNQ-T).

TRADE

Probably undervalued at this price. Don’t know where growth will come from.

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Imperial Oil (IMO.TO)