Imperial Oil (IMO.TO) Buy, Sell or Hold

Imperial Oil (IMO.TO)

174.70

-2.88 (1.62%)

as of Sep 22, 2026, 8:00:00 pm Market Open.

244 watching

COMMENT

Looks like it is holding in at around $38. He would recommend a stop of around $35-$36. Stock is trying to get above the 50-day moving average of $46. Relative strength indicates it is neither overbought nor oversold. Any uptick in demand should do well for this sector.

DON'T BUY

Profitability is now falling quite rapidly. Reporting one of the fastest profit declines.

TOP PICK

They are renown for their balance sheets management, consistently increasing its dividend and returning capital to shareholders through share repurchases. 1% yield. Buying it for capital appreciation. If the Mackenzie pipeline goes ahead, they have the largest gas reserves in the Mackenzie Delta, which is not on their reserve report yet.

BUY

Super high-quality company and assets. Very clean balance sheet. Very defensive holding.

DON'T BUY

Has performed extremely well in this market but looks very expensive. P/E is significantly higher than some of its peers. Would rather go with one of the other integrateds. (See Top Picks.)

TOP PICK

There are some stocks that are now making bases and this one has been base building since Sept. early Oct. Gone above its 50-day moving average. Could rally to around $50. Use a stoploss of around $30.

DON'T BUY

The first 3 quarters are pretty good. Not one of his favourites because they have a low reinvestment program. Buy back stocks instead of reinvesting in the oils.

BUY

Can’t believe how cheap it is.

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DON'T BUY

Came down with the rest of the oils. Imperial usually hold up well when others go down, but didn’t this time. There are better places to be in the oil stocks.

HOLD

Not his favorite. Would buy almost anything else on the oil side.

BUY

Likes it. Good refining assets. There is not enough capacity in refining and they have it. Oil has to fall if we are in a recession.

DON'T BUY

Predominantly a heavy oil producer. Not his favourite major.

DON'T BUY

Would prefer to be in exploration/development rather than the integrateds.

BUY

Integrated oil, so is not just producing but is also selling and refining. Has lots of assets that it acquired many years ago at lower prices. And attractive Buy.

BUY

(Market Call Minute.) Conservative but great returns.

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Imperial Oil (IMO.TO)