Alphabet Inc (GOOG) Buy, Sell or Hold

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Alphabet Inc (GOOG)

352.64

-2.40 (0.67%)

as of Jul 13, 2026, 6:56:17 pm Market Open.

1434 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc. (GOOG) is recognized as a leading player in the tech industry, especially in the realms of cloud computing and artificial intelligence (AI). Experts highlight the company's strong financial performance, with significant revenue growth, particularly in its cloud segment, which has seen an impressive year-over-year increase. The introduction of its Gemini AI models has further bolstered Google's search capabilities, easing prior concerns about AI overshadowing its core business. Despite muted trading metrics and high valuations, many analysts remain bullish about GOOG's long-term prospects, citing its unparalleled data, cash flow strength, and diverse revenue streams including YouTube and Waymo. The general sentiment leans towards a wait-and-see approach, considering potential market corrections before making further investments.

Consensus

Hold

Valuation

Fair Value

Similar

AMZN,AMZN

TRADE

The question addressed concerns over the recent European rules which limit the targeting of online advertising. He is not concerned since turning off tracking and location means turning off functionality. Therefore users will opt in. It may underperform for a while but is still a good company. Customers choose Google. He doesn't know the catalysts.

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TOP PICK

Strong cloud service but 80% of revenues still generated by online advertising. Kim Bolton, Darren Sissons, and Chris Blumas all think it has good growth profile. They recently gave buy signals. Social media mentions are up 100% over the last 24h.

BUY

Always has owned Google and Microsoft. Google has cloud, services and other bets that are coming to fruition. Headwinds are a recession (he doubts it). 81% of their revenues from come advertising, their search engine. So, if people reduce buying ads, it will hurt Alphabet. $3,300 is his price target. Don't sell in May and come back in September; the market has dramatically changed. It's now a trading market, not an investment one. He's doing more trading these days.

BUY ON WEAKNESS

Great company. Quality name. Multi-year win. But if cost of business increases, growth will slow and the price will come down. If you have a short-term horizon, you may want to wait for the Fed on May 9 or even for a Fall increase. Longer term, it's a name you want to hold, as it will grow.

TOP PICK

A way to play online advertising, generating about 80% of its revenue. Also sells content and subscriptions. Tons of excess cash. Strong cloud services business. Emerging technology investments. Tremendous growth profile. Big overhang is regulation. Antitrust issues aren't going away. A breakup could unlock value. No dividend. (Analysts’ price target is $3473.79)

BUY

It's time to retire the FAANG acronym he created years ago. These stocks don't thrive in an environment where rates keep rising, where the market values value stocks. The only ones cheap in terms of valuation relatively to growth rates are Alphabet and Facebook (he owns both).

BUY

Cyclicals will do better than large-cap tech, which itself will be fine. Apple is at 25x earning and Google at 23x. These PEs will stay constant, so the share prices will rise at the rate of the EPS rising, roughly 8-10%. These are two of the highest-quality companies in the world.

BUY

GOOG vs. QCOM Likes both. QCOM has fallen, though fundamentals continue to be extremely strong. Reach is expanding with 5G and internet of things. Less reliance on AAPL. Good holding. GOOG is also a good holding. Don't believe that FAANG stocks are expensive. Looking at the fundamentals, GOOG trades at only a slight premium to the market, but is growing many times what the market and economy are.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK

Stockchase Research Editor: Michael O'Reilly The cash flow being generated by the company is certainly strong enough to support outstanding debit and weather the risk of rising interest rates, placing it in an advantageous position relative to its competitors. It trades at 25x earnings compared to 35x for its peers. Latest earnings beat analyst estimates by 15% and supports a strong 31% ROE. It has been using some cash reserves to buyback substantial volumes of shares and pay down debt. We recommend placing a stop loss at $2200, looking to achieve $3465 -- upside potential over 22%. Yield 0% (Analysts’ price target is $3465.00)

COMMENT

Amazon has had a good run and is very expensive. Had it as a short term buy recently. Google is in his trading sell list. The FANG stocks make up 25% of the Nasdaq. Google FANG Friday for his review of and comments on Fang Stocks. There have been great trading opportunities in the past with FANG stocks.

BUY

Allan Tong’s Discover Picks Though Alphabet has its fingers in many operations, internet search remains its bread-and-butter, and is largely immune from supply chain shortages. Cloud demand and digital ads are expected to grow. The latter soared 33% in 2021 even as travel shut down for parts of 2021 due to Covid variants. (Travel and leisure companies are major advertisers on Google.) Also, YouTube ads grew 46% in 2021, partially lifted by the new YouTube Shorts, launched to compete with TikTok. This is one to buy for the long run. Read 3 Dependable Long Term Stocks to Hold for our full analysis.

BUY

Now, you need boring, low PE stocks, the opposite of those hurt by inflation, such as Alphabet or Meta. They sell at historically cheap PEs. In healthcare, Eli Lilly is his top pick.

BUY

Really likes it. The split sends the right signals to investors. 56x multiple, nice growth rate of 14%. Price to growth, still works. They specialize in the things people need. Experimental ideas should benefit them over time.

PARTIAL BUY

Nice correction. The 20:1 split is very positive for net worth in terms of fundamentals. Buy half a position here. If it can come back to $2350, he'd buy the other half. Suspects this will rally hard if there's a tentative agreement in Ukraine or if the Fed moderates their 7 price hikes.

HOLD

GOOG vs. AMZN Both are splitting stocks. Though this has no economic effect on the company, it does have a psychological effect. Becomes more attractive to those with limited budgets. Creates the opportunity to perhaps be included in the Dow, a price-weighted index. Very good companies. GOOG trades inexpensively compared to growth rate. AMZN is growing into its multiple and doing good things, but not as mature as GOOG.

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Alphabet Inc (GOOG)