Alphabet Inc (GOOG) Buy, Sell or Hold

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Alphabet Inc (GOOG)

339.10

-4.24 (1.23%)

as of Aug 26, 2026, 8:00:00 pm Market Open.

1436 watching

Investor Insights

Aug 26, 2026, 12:00 am

This summary was created by AI, based on 89 opinions in the last 12 months.

Alphabet Inc. (GOOG-Q) has garnered a predominantly positive outlook from various experts, highlighting its strong financial performance, especially in cloud services and AI innovations like Gemini. The company has seen impressive revenue growth, averaging 26% per year over the past decade, and boasts an attractive entry point with a forward PE ratio around 22-27x. There is a consensus on the company's robust business model, with successful integration of AI into its search functions, which many had previously feared might be jeopardized. However, concerns about capital expenditure and recent earnings reports indicating negative cash flow have sparked discussions on potential stock price volatility and the necessity to wait for a pullback before initiating new positions. Overall, experts maintain that GOOG is well-positioned for growth despite facing headwinds in the AI race and regulatory scrutiny, making it a strong long-term investment choice.

Consensus

Buy

Valuation

Fair Value

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AMZN

BUY

It reported last night and initially shares sold hard right after the company released earnings. But the company knows what its doing. Sure enough, today shares roared back and rallied today. Whoever sold them in the pullback justifiably feels like an idiot. Alphabet's CFO last night in her talk convinced him that Google remains the best ad vehicle for travel and leisure. The headlines almost never tell you the whole story. Instead, wait for the CEO and CFO to speak at the conference call.

BUY

A buy at these levels. At 19x earnings, lower multiple than other tech. Good momentum on Search for travel and retail. Make sure monetization of YouTube continues. Digital ads will continue to grow, though headwinds include cutbacks. Cloud is a strong growth area.

PARTIAL BUY

They report tomorrow after the bell. They give their clients the best returns on digital ads and which don't rely on much third-party data. It has fallen by a third, so worth buying. Then again, it has not been a hot stock for ages.

BUY

Likes Google as a business. Online advertising may decrease in economic slowdown, however long term is a good business. Leader in online advertising.

COMMENT

There may be scrutiny over ad spend in their next quarter, but don't get caught up on that time until you look at the rest of the company.

BUY

Snap released a poor quarter, but should Alphabet shares be impacted? Yes, there is an economic slowdown happening, and small business reduces ad spend whenever that happens, and that reduction starts with Snap. This doesn't always transfer to Alphabet, though, unless there's a recession (which he doubts will happen). He isn't worried about Alphabet.

BUY

He is generally not positive on tech. Earnings estimates for tech have gone up, not down. But he does own Microsoft, Apple and Alphabet, because they can manage their businesses and have incredible moats with little competition. GOOD trades at 18x earning and a 7% premium to markets (generally 25%). Do not trade these big tech stocks, but buy on weakness. These stocks compound over time.

WAIT

Ad-driven. If companies have to lay off people due to higher interest rates, they'll be much more strategic in how they advertise. Great company. Be careful at these levels. Wait to see if there are higher unemployment levels and how these impact the business. Ton of cash.

BUY ON WEAKNESS

Has owned this for years for its online advertising. Company is still growing and prefers it to Facebook. Shares just split. The PE is attractive and it has strong cash flow.

HOLD

Split today. Will live and die with the US economy. Fewer companies will advertise, so it will pull back, but then it will be quick to recover. He's comfortable holding. The days of 20-25% revenue growth quarter after quarter are over, but it's still growing in double digits. Tremendous balance sheet and optionality.

TOP PICK

Prefers the L stock (no votes). Shares are off 22%. Revenue growth has slowed. Has $100 billion in free cash flow. They continue to dominate web search. They own Androids, which is half the phone market. They are #3 in cloud computing. He expects GOOG to return to previous highs in 18 months. (Analysts’ price target is $3171.40)

PARTIAL BUY

He's underweight tech now, but long-term likes GOOG because they dominate digital ads, and there will be more ads moving from traditional to digital. A forward PE of 19x, which is decent given a 20-25% growth rate. The price to sale is 5.5x, which is a caveat. You can start to nibble away but watch your weighting.

PARTIAL SELL

He trimmed Alphabet to add to his Disney shares. Alphabet had a great 2021, for instance.

TOP PICK

Shares are down 30% from highs this year, but PE is now attractive. Trades at 17x forward PE after stripping out the cash; is in a net cash position. She has long owned this. GOOG dominates in online advertising. Reasonably priced now. They're showing good growth in search and cloud computer. Has a strong balance sheet. Would add now. She recommends the L class, because it has voting rights. (Analysts’ price target is $3235.50)

TOP PICK

FAANGs are out of favour. Owns Search, plus profitable cloud business that's growing quickly. Huge annual R&D budget to develop exciting projects that can be monetized. Look at YouTube. Grows revenues and earnings annually by 20%. Trades at 20x earnings. Inexpensive way to get into communications services. No dividend. (Analysts’ price target is $3235.50)

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