Alphabet Inc (GOOG) Buy, Sell or Hold

Home

Daily Stock Opinions and Ratings

Alphabet Inc (GOOG)

356.65

+22.97 (6.88%)

as of Jul 31, 2026, 8:00:00 pm Market Open.

1435 watching

Investor Insights

Aug 2, 2026, 12:00 am

This summary was created by AI, based on 93 opinions in the last 12 months.

Experts have shown a varied but generally positive outlook for Alphabet Inc. (GOOG), emphasizing its advancements in AI, particularly with its Gemini platform, which they believe has positioned the company favorably in the tech landscape. Despite a recent negative cash flow and some concerns regarding valuation, many analysts note the impressive earnings and revenue beats, highlighting robust growth in the cloud and ad sectors. The consensus leans toward a belief that GOOG will remain a key player in both AI and digital advertising, with significant potential for future value creation. Regulatory scrutiny and market competition are acknowledged as risks, yet many maintain that GOOG's extensive user base and diversified business model provide it with a strong moat. Overall, analysts recommend holding the stock, with some advocating for patience and waiting for a potential pullback to maximize investment returns.

Consensus

Buy

Valuation

Fair Value

Similar

AMZN,AMZN

PAST TOP PICK

(A Top Pick Sep 17/21, Down 22%) Continues to believe the company is very strong. Will be a good long term investment. Cash flow, revenue and earnings growing at ~15% which is 5x better than average economy. Rising interest rates have negatively affected tech stocks. Very strong management team. Very patient with the company.

TOP PICK

It is a leading top search destination company for merchants and advertising. There is also growth in the You Tube part of business advertising revenue. It trades at 20 X earnings with 50 billion in free cash flow and no debt. It has 30% of U.S. digital advertising revenue and global ad revenue in 2024 could be over $400 billion, over half of which is digital. Buy 11, Hold 0, Sell 0. (Analysts’ price target is $142.90)

BUY

If the digital ad market slows, Google search will remain a relevant place for advertisers for spending dollars on. Over time, their cloud business should help earnings. Trades at 18x earnings, this is an interesting story.

BUY

GOOG vs. AMZN 90% of GOOG's revenues come from advertising, with some sensitivity to economic slowdown. GOOG is growing at an outstanding rate, keeps gaining market share. AMZN has e-tail plus massive cloud business, AWS. He likes both. World-class businesses with revenue growth close to 15-20% per year, shares are a reasonable price.

WAIT

Macro negativity is a slowdown in ad space during a recession, but this is already baked in. Sitting on lots of cash. If you don't own it, wait until at least Jackson Hole. If higher rates for longer, tech will get hit. The franchise is not going anywhere. Be tactical on entry levels. (Analysts’ price target is $142.00)

COMMENT

During choppy economic times, he prefers a MSFT or GOOG, essential tech names with stronger profitability and cashflows. Companies with strong fundamentals have lots of options in a recession. Look for a tech name that's durable longer term.

STRONG BUY

They're growing 15-18% annually, which he expects. They're not valued as much as they should. Trades at 20x earnings. Not heavily impacted by inflation. They have many investments and lots of R&D to develop new products which eventually become monetized.

TOP PICK

You don't want to be without tech stocks, despite risks. Trading at less than market multiple, huge cash on balance sheet, dominant position. The one to own. Online advertising not impacted as much as feared. #3 player in cloud. Owns Android OS. Well diversified. Great story, decent valuation, a legacy long-term stock. No dividend. (Analysts’ price target is $143.00)

Wealthica Track your Stocks in your Watch List

STRONG BUY

If he were to pick one tech stock, this would be it. Diversification, cloud, search engine that brings in advertising. 80% of revenue comes from Search, and 97% of profits come from ads. In his top 5 holdings. (Analysts’ price target is $144.25)

BUY

Excellent business that has best advertising business in the world. Expecting more and more advertising to move online. Competitors slipping in market share (Facebook etc.) Stock price is undervalued with rising interest rates. Good time to buy shares in the company.

BUY

Snap reported disappointed earnings so any stock that relies on digital ads got pressured. Then, Alphabet reported a great quarter last night. It's a much better company than Snap and boasts a much better return for its advertisers. Google also tells advertisers how exactly people go to their site whereas with other digital sites you don't know if your ad is working. You know what your ROI is, so you're incentivized to spend more on ads.

BUY

It reported last night and initially shares sold hard right after the company released earnings. But the company knows what its doing. Sure enough, today shares roared back and rallied today. Whoever sold them in the pullback justifiably feels like an idiot. Alphabet's CFO last night in her talk convinced him that Google remains the best ad vehicle for travel and leisure. The headlines almost never tell you the whole story. Instead, wait for the CEO and CFO to speak at the conference call.

BUY

A buy at these levels. At 19x earnings, lower multiple than other tech. Good momentum on Search for travel and retail. Make sure monetization of YouTube continues. Digital ads will continue to grow, though headwinds include cutbacks. Cloud is a strong growth area.

PARTIAL BUY

They report tomorrow after the bell. They give their clients the best returns on digital ads and which don't rely on much third-party data. It has fallen by a third, so worth buying. Then again, it has not been a hot stock for ages.

BUY

Likes Google as a business. Online advertising may decrease in economic slowdown, however long term is a good business. Leader in online advertising.

Showing 391 to 405 of 1,082 entries

Most Recent Experts

Amy Raskin, CIO, Chevy Chase Trust

Chevy Chase Trust

Stephanie Link, Chief investment strategist, Hightower

Hightower

Rob Sechan, Managing Partner, New Edge Capital

New Edge Capital

Jim Lebenthal

Cerity Partners

Brianne Gardner

Raymond James

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Alphabet Inc (GOOG)