Alphabet Inc (GOOG) Buy, Sell or Hold

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Alphabet Inc (GOOG)

352.99

-2.04 (0.57%)

as of Jul 13, 2026, 2:09:35 pm Market Open.

1434 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc. (GOOG) is recognized as a leading player in the tech industry, especially in the realms of cloud computing and artificial intelligence (AI). Experts highlight the company's strong financial performance, with significant revenue growth, particularly in its cloud segment, which has seen an impressive year-over-year increase. The introduction of its Gemini AI models has further bolstered Google's search capabilities, easing prior concerns about AI overshadowing its core business. Despite muted trading metrics and high valuations, many analysts remain bullish about GOOG's long-term prospects, citing its unparalleled data, cash flow strength, and diverse revenue streams including YouTube and Waymo. The general sentiment leans towards a wait-and-see approach, considering potential market corrections before making further investments.

Consensus

Hold

Valuation

Fair Value

Similar

AMZN,AMZN

STRONG BUY

They're growing 15-18% annually, which he expects. They're not valued as much as they should. Trades at 20x earnings. Not heavily impacted by inflation. They have many investments and lots of R&D to develop new products which eventually become monetized.

TOP PICK

You don't want to be without tech stocks, despite risks. Trading at less than market multiple, huge cash on balance sheet, dominant position. The one to own. Online advertising not impacted as much as feared. #3 player in cloud. Owns Android OS. Well diversified. Great story, decent valuation, a legacy long-term stock. No dividend. (Analysts’ price target is $143.00)

STRONG BUY

If he were to pick one tech stock, this would be it. Diversification, cloud, search engine that brings in advertising. 80% of revenue comes from Search, and 97% of profits come from ads. In his top 5 holdings. (Analysts’ price target is $144.25)

BUY

Excellent business that has best advertising business in the world. Expecting more and more advertising to move online. Competitors slipping in market share (Facebook etc.) Stock price is undervalued with rising interest rates. Good time to buy shares in the company.

BUY

Snap reported disappointed earnings so any stock that relies on digital ads got pressured. Then, Alphabet reported a great quarter last night. It's a much better company than Snap and boasts a much better return for its advertisers. Google also tells advertisers how exactly people go to their site whereas with other digital sites you don't know if your ad is working. You know what your ROI is, so you're incentivized to spend more on ads.

BUY

It reported last night and initially shares sold hard right after the company released earnings. But the company knows what its doing. Sure enough, today shares roared back and rallied today. Whoever sold them in the pullback justifiably feels like an idiot. Alphabet's CFO last night in her talk convinced him that Google remains the best ad vehicle for travel and leisure. The headlines almost never tell you the whole story. Instead, wait for the CEO and CFO to speak at the conference call.

BUY

A buy at these levels. At 19x earnings, lower multiple than other tech. Good momentum on Search for travel and retail. Make sure monetization of YouTube continues. Digital ads will continue to grow, though headwinds include cutbacks. Cloud is a strong growth area.

PARTIAL BUY

They report tomorrow after the bell. They give their clients the best returns on digital ads and which don't rely on much third-party data. It has fallen by a third, so worth buying. Then again, it has not been a hot stock for ages.

BUY

Likes Google as a business. Online advertising may decrease in economic slowdown, however long term is a good business. Leader in online advertising.

COMMENT

There may be scrutiny over ad spend in their next quarter, but don't get caught up on that time until you look at the rest of the company.

BUY

Snap released a poor quarter, but should Alphabet shares be impacted? Yes, there is an economic slowdown happening, and small business reduces ad spend whenever that happens, and that reduction starts with Snap. This doesn't always transfer to Alphabet, though, unless there's a recession (which he doubts will happen). He isn't worried about Alphabet.

BUY

He is generally not positive on tech. Earnings estimates for tech have gone up, not down. But he does own Microsoft, Apple and Alphabet, because they can manage their businesses and have incredible moats with little competition. GOOD trades at 18x earning and a 7% premium to markets (generally 25%). Do not trade these big tech stocks, but buy on weakness. These stocks compound over time.

WAIT

Ad-driven. If companies have to lay off people due to higher interest rates, they'll be much more strategic in how they advertise. Great company. Be careful at these levels. Wait to see if there are higher unemployment levels and how these impact the business. Ton of cash.

BUY ON WEAKNESS

Has owned this for years for its online advertising. Company is still growing and prefers it to Facebook. Shares just split. The PE is attractive and it has strong cash flow.

HOLD

Split today. Will live and die with the US economy. Fewer companies will advertise, so it will pull back, but then it will be quick to recover. He's comfortable holding. The days of 20-25% revenue growth quarter after quarter are over, but it's still growing in double digits. Tremendous balance sheet and optionality.

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Alphabet Inc (GOOG)