Costco Wholesale Corporation (COST) Buy, Sell…

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Costco Wholesale Corporation (COST)

902.38

-0.22 (0.02%)

as of Sep 10, 2026, 8:00:00 pm Market Open.

655 watching

Investor Insights

Sep 10, 2026, 12:00 am

This summary was created by AI, based on 48 opinions in the last 12 months.

Costco Wholesale Corporation (COST) is widely regarded by experts as one of the best retailers globally, primarily due to its strong business model, consistent growth, and loyal customer base. Many analysts appreciate its recurring membership fees and the impressive ~92% retention rate, alongside its procurement power leading to solid gross margins. However, there is a consensus that the stock is trading at historically high valuation multiples, often cited in the range of 44x to 53x PE, raising concerns about its sustainability amid a potentially slowing growth trajectory. Analysts generally recommend buying on pullbacks, as they expect long-term growth despite current high valuations. The key takeaway is that while Costco is an exceptional company, prospective investors should be cautious of the lofty price and ensure they are buying at opportune levels.

Consensus

Hold

Valuation

Overvalued

Similar

WMT

BUY

Safe place to be. Constantly produces high single digit growth. Good balance sheet. They treat their employees well and that counts in the long term. They haven't been Amazoned yet.

COMMENT

As a long-term hold? A great company that keeps producing results. Trades at a high multiple in the retail space. If you own a lot of this in your portfolio, say over 10%, then take some money off the table.

DON'T BUY

A great business model driven by memberships which mostly makes up their $3 billion net profit. A very good company. But it trades at 27x earnings, which has always puzzled him--why so high? This makes COST risky. So, any misstep can be costly.

HOLD

They continue to thrive against Amazon and he likes their business model. Upside in the stock price will depend on the health of consumer spending. A good core holding.

COMMENT

It's done very well, but its valuation is high at 27X forward earnings with an 11% growth rate. Strong same-store sales and membership renewals (at 90%). Their sales are twice as high as their competitors. Long-term, they must have more of an online presence and service to compete. Also, in the future will millennials buy memberships?

DON'T BUY

Doesn't like retail, because where's the advantage coming from? But it would be better than a Nordstrom, for example. What price do you want to pay based on its valuation? What kind of growth are you going to get?

WATCH

It is a great model because of the annual membership fee. There is not a lot of competition with on-line. The time to buy was December. If it checked back a bit he would add it to portfolios.

BUY ON WEAKNESS

Class action lawsuit? He was not aware of any class action lawsuit. He likes the membership revenues as it creates a competitive advantage over Walmart and others. The valuation is always a little to rich for him. He is not sure that expansion to Europe will be wildly successful. He is ambivalent, but would look to buy on weakness -- at better valuation metrics.

WAIT

A great company. The only question is what are you willing to pay for it. For him, it is just too expensive at this price. He would wait for a pull back.

TOP PICK

He just bought it recently. From a sector and size perspective it looks good. (Analysts’ price target is $242.60)

BUY

A terrific business providing value for consumers. There's square-footage growth for Costco. There's opportunity here. A little expensive now, but the demand is there, as seen when they recently opened in France. When Amazon bought
Whole Foods, Costco sold off last year, but he thinks Costco is resistent to Amazon.

COMMENT

He has owned this in the past. It defies Amazon and the internet because people love the shopping experience at Costco. Its price keeps rising--this is not a value stock and so it is not for him and his clients, but it is an amazing retailer. This is a stock that someone who likes growth companies can own because it executes its business fabulously. They make their money on the memberships rather than on the margin on the merchandise they sell.

DON'T BUY

Pretty expensive right now. This segment of US retail doing well. Difficulty is that Costco is defensive, and the multiple is high for that at 32x earnings. Really have to execute every quarter. If you have a positive view on US consumer, look at Couche-Tard or Dollar Tree. (Analysts’ price target is around $212.)

WEAK BUY

At start of year, dropped in January with rest of market. Has since made new highs. Sideways motion over past 3 years, lot of struggling. Breaking into a new phase again. Use a 30-40-50 day moving average as an exit point, then move on to something else. Have to be cautious with a stock like this. Good fundamentally compared to the industry.

HOLD

It is always going to be too expensive if you are a value investor. It is always 25 times PE or more. But the shares continue to go higher and higher. It is at 31 times right now. They continue to post strong sales, up 12% year over year.

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Costco Wholesale Corporation (COST)