Stock price when the opinion was issued
In addition to the 200-day MA, he looks at peaks and troughs. Look at the last low and the last high. The next high hit the previous high, so that's two relatively similar peaks. The stock may be below the 200-day MA (1st rule to sell), but it hasn't dropped below the last trough (2nd rule to sell). As long as it holds above the last trough, you're safe.
Don't go into full panic right now. Hold for now; if it breaks that second rule, then get out.
Their business model is unique as the profit margin is only half of their competitors. Their memberships are a nice recurring revenue stream. If the economy slows, they do not have the ability to cut prices. He has stayed away because of the high multiples. The P/E ratio has not traded below 25 times for the past 10 years.