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TSE:BB

BlackBerry (BB.TO)

11.97
+1.17 (10.83%)
as of Aug 27, 2026, 8:00:00 pm Market Open.
580 watching
0
Investor Insights
star iconAug 27, 2026, 12:00 am

This summary was created by AI, based on 18 opinions in the last 12 months.

BlackBerry Ltd. (BB-T) has been undergoing a significant transformation from its traditional roots as a phone maker to a software-centric company focusing on cybersecurity and automotive technology. Despite some promising advancements and recent positive financial results, the overall sentiment from experts remains cautious. Analysts express mixed views regarding the stock's valuation, with concerns about it being overvalued given its high forward PE ratio. While there are signs of growth in its QNX operating system and positive developments in car security software, the stock's volatility and potential for further upside continue to complicate the outlook. Many experts suggest monitoring the company closely, as it appears to be operating within a competitive yet rapidly evolving space, with some recommending profit-taking and a wait-and-see approach for sustainable growth.

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Consensus
Mixed
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Valuation
Overvalued
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Similar
OTEX
SELL

Software only, with some good offerings. Canadians have a soft spot for it, but it's an also-ran. Better places to put money, such as a cheaper OTEX or something with more of a moat. Take your $$ and look elsewhere.

SELL ON STRENGTH

Cybersecurity and car technology are both solid, long-term businesses, but not dynamic. He sees little growth. Disappointing, but wait for a bump to sell.

HOLD

Software geared very much to the automotive industry -- mainly infotainment but also autonomous driving platforms. Has done extremely well. QNX software embedded in 255M vehicles around the world. Room for growth. 

If you own it, stick with it. Buy some more ~$6.40, and a final third around $6 (doesn't think it'll go below that).

(Analysts’ price target is $8.60)
DON'T BUY

They provide back-end software in hundreds of millions of cars, plus they have a strong cybersecurity business. They aren't growing that quickly. Trading at 30x PE. Still not super cheap.

PARTIAL SELL

It popped recently, but it's not a good chart. Trim in tax-loss selling, if you hold.

WAIT

For this one, he's looking at the very right side of a 1-year chart. You can see the basing, but what you want to see is a breakout. Could be a swing trade, but doesn't really have enough movement to do that. Could go sideways forever, or break to the downside. Don't buy until you see that breakout.

His book Sideways goes into this strategy in detail.

DON'T BUY

If you want to be in tech, you're looking for more growth than this provides. Not a robust revenue pipeline. A lot better companies out there such as NVDA. See his Top Picks.

WATCH

Seems to be better managed now. Focus on software in autonomous and electric vehicles. On top of that, number of lucrative partnerships around the world. Interesting, doesn't own, but is getting close. Doesn't think it will be a double from here.

(Analysts’ price target is $7.00)
WEAK BUY

Shares have fallen to what their patents and technology are worth. It won't go out of out of business; there remains demand for their technology. it could be a meme stock again.

RISKY

Like a lottery ticket. Talk of splitting up the company. Who knows where the bottom is, but you could write a put lower or buy a call higher.

SELL

Very weak chart, so dollar-cost averaging won't work. Structurally declining for over a decade. Even Prem Watsa threw in the towel. Broken. Probably goes to $0, question is not if but when. Sell.

HOLD

Treat it as a lottery ticket. Don't add to it if you own it. He could see it going north of $5 over the next 12 months. Tricky situation they got themselves into.

(Analysts’ price target is $9.70)
DON'T BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

BB is slowly becoming irrelevant. It hasn't made money since 2015, and its large cash balance is gone. Cash flow was negative $263M last year. Sales continue to decline, and it missed its sales estimate last quarter. BlackBerry's sales should remain volatile as it separates its Cybersecurity unit from its higher-growth Internet of Things (IoT) segment, with disruption likely to result. Revenue may expand at an average annual rate of 3.1% in fiscal 2024-27, based on estimates. The higher growth potential of IoT vs. the Cybersecurity unit could prompt a spinoff of the former, allowing investors to tap IoT's sales growth exclusively. High-margin licensing fees have fallen to an annual run rate of about $20 million following the sale of most of the patent portfolio. The resulting margin pressure is likely to abate as QNX and other profitable new offerings pick up. Overall, while its technology may still have promise, it has over the past decade destroyed shareholder value, with management changes adding more uncertainty. It is vey hard to endorse. 
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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK
(A Top Pick Feb 02/23, Down 8.2%)Stockchase Research Editor: Michael O’Reilly

Our PAST TOP PICK with BB has triggered its stop at $5.75. To remain disciplined, we recommend covering the position at this time. 

DON'T BUY

He's seen, but hasn't analyzed, today's announcement of a split. It's a shame that the company was a substantial winner, but now is an also-ran. A trade story. Ask yourself if the split creates value and an enhanced opportunity? Often the pieces spun out do better.

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