TSE:BB

BlackBerry (BB.TO)

16.13
+1.51 (10.33%)
as of Jun 26, 2026, 8:00:00 pm Market Open.
580 watching
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Investor Insights
star iconJun 26, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has shown a notable transformation from its origins as a phone manufacturer to a software-focused company, particularly in the automotive sector. Experts cite the company’s advancements in embedded auto software and cybersecurity as key drivers behind its recent growth. The stock has seen a significant surge in value, marking a 52-week high, with analysts highlighting improvements in revenue, margins, and cash flow. However, concerns remain regarding its status as a 'fallen champion' and the sustainability of its growth trajectory. While some view it as a speculative play with potential upside, others suggest taking profits or being cautious before committing further, due to its mixed fundamentals and the volatility of its stock performance.

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Consensus
Mixed
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Valuation
Fair Value
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OTEX
COMMENT

The company never was able to deliver on the promise that John Chen brought. If they can translate those 60 million dashboards to another 60 million self driving cars, that would be wonderful. However, there isn’t anybody out there who is taking them on. This is not an investment, it is a speculation.

HOLD

The company has worked very, very hard. There is no magic immediately. Be patient. They have a lot of expertise. The car will work out. They get royalties from the handhelds.

HOLD

This had been a great story, but had to reinvent itself, so your time frame is really important. John Chen decided to change this into a software company, and it is going in a totally different direction. The market liked that their software, particularly in the automobile sector, is widely used, and there are lots of applications for that great software. The problem is, they have to change the business. Their unit sales are not really profitable relative to the share price, so it trades at a valuation level that doesn’t make any sense. You buy this because you believe that their software will be in vehicles or something else, 5-10 years from now.

DON'T BUY

They are in fast decline and some of the new businesses they want to get into have no guarantee of making up for the declining business. It is a tech stock, is very uncertain and is too risky.

COMMENT

Considers this as somewhat speculative. He has some in portfolios, but usually at the direction of clients. Recently the stock has gone up on the basis of the present management doing a better job. There was a little disappointment in the last quarter. The stock is fine, expectations just got a little ahead of themselves. They have lots of cash. Expects the stock will continue to make progress.

COMMENT

This has been in a period of restructuring and have really decided what they want to be now, and are executing on that. If you are patient, this will do well for you.

COMMENT

A company that has completely transformed itself, and is a different company going forward. They have their software in a ton of automotive. Thinks the stock can continue to trade higher. As some point, it could be a target of another company.

BUY

He has liked it for a while. There is major news about it now. They won a billion dollar law suit recently. He is going to sell somewhat over $23, but it could still keep going after that.

BUY

He likes this. Sees it more as a software company than anything else. It is cheap compared to other software companies. The only issue you have to consider is that there are no earnings yet.

WAIT

This looks like it is finally getting traction on the software side. The question is, can they sustain their revenue growth. Wait another quarter or 2 to see if it can maintain traction. If so, it would probably be a good buy.

TOP PICK

Thinks that this is at the breakout. They are sitting with $1.7 billion in cash, has free cash flow and are still top of the security type market. They have this radar set up which is going to do a more sophisticated job on tracing trucks all around the countryside. They also have other divisions, including one that has multifaceted stuff in cars. Still going to get royalties out of the handhelds. (Analysts’ price target is $9.50.)

COMMENT

Has not been able to support this stock for a long time. He likes management and feels they have done everything possible to keep the company alive. They are really starting to hit their stride with software, especially in autonomous cars. They are still having negative returns. However, it is definitely worth looking at.

COMMENT

If you want a technology play, this is really not in the game. It’s on life support.

COMMENT

This lived through a period when things really looked questionable. They’ve managed to change the profile from a hardware phone maker company, to a software company. They now have very, very good relations with the auto industry. At current prices, it is discounting a pretty positive future, so he would be a little cautious.

WAIT

The chart shows a channel of just below $9 and below $11.20. Recently, they came out with better than expected earnings and made money with adjustments. Then they had the QUALCOMM settlement, which helped boost the company. However, that is not a part of the company. He would be concerned that the stock might pull back a little. Wait for it to show a little more strength going forward.

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