NASDAQ:AAPL

Apple Inc (AAPL)

327.74
+1.15 (0.35%)
as of Jul 21, 2026, 8:00:00 pm Market Open.
2025 watching
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Investor Insights
star iconJul 21, 2026, 12:00 am

This summary was created by AI, based on 91 opinions in the last 12 months.

Apple Inc. (AAPL) is currently experiencing mixed sentiments among experts regarding its long-term prospects, particularly in relation to artificial intelligence (AI) and its traditional hardware business. While some experts appreciate Apple's strong product margins and robust service segment, there is notable concern over its lag in AI development compared to competitors. The company’s strategy of allowing other tech firms to invest heavily in AI, only to step in later, is a point of discussion. Many analysts believe Apple's profitability will remain strong due to its vast user ecosystem and cash reserves, though its valuation is a point of contention, with some suggesting that it’s fully priced amid slow growth. A considerable number of reviews highlight upcoming product launches and their potential to boost shares, although the skepticism surrounding AI adoption continues to loom.

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Consensus
Hold
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Valuation
Fair Value
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M$crosoft,M$
DON'T BUY
Does this stock fit with your value approach because it is trading at 11X earnings? Multiple is relatively low given that it has a lot of cash on its balance sheet. There is a lot of momentum with their iPad and iPhone. There is a lot of competition in the space. This company has reinvented themselves every 5 years. The low multiple may be because of a question of what is going to drive it further. People are taking profits and the chart does not look that great. Would like to see it at a lower price.
HOLD
Fantastic company. Have forward earnings of about 14. Gross margins came in at 47, an incredible record. If there is margin squeeze up there with more competition coming in you might see a little bit of an impact. Technically, it popped through its upward channel in January. The next launch is not due until the fall so there might be some weakening here. He could see it going down to $400 if the market starts to get hit.
COMMENT
If you own, he would do some partial selling but keep a core position and use the money to diversify elsewhere. This will be an extremely volatile stock and it on any type of hiccup short-term people run, which worries him.
WAIT
Given his distaste of the short term market, especially regarding Europe, he would hold off buying this.
DON'T BUY
Tries to stay out of the fashionable part of the tech space. The earnings are all well and good. There is a lack of recurring revenues at Apple. How long can they expect to sell their top end models of phone at this rate.
PARTIAL SELL
Fundamentally, this is pretty good. Pulling back to the $540 level would be fairly normal. It's not unusual to see stocks pull back a third on profit taking. If you own, the very, very cautious, maybe start selling out and reduce your exposure.
PAST TOP PICK
(A Top Pick March 17/11. Up 75.67%.) Still loves the stock at this point. It is growing at 20%+ based on estimated earnings. Trading at a market multiple 13X PE. Consider Buying if it gets down to $565-$570, its 50 day moving average.
BUY
Still great opportunity, but technically it looks like it’s rolled over in the very near term. The question is, will hold back to approximately its 50 day moving average. Longer term there is still great opportunity. Trading at about 13 PE with pretty good growth. Most of their margins are happening on the phone side yet coming down a little bit as they are more successful in selling iPads. Also putting a big push for TV into the home along with other applications.
BUY
Continues to do everything to support its price and more. Even though the price is rising, the fundamentals such as the earnings and revenue, are rising at a faster rate than the price so it is actually getting cheaper.
TOP PICK
It is still at the same PE as it was a year ago. Earnings have gone up that much. Still 13x. Highest revisions in the market. Last summer AAPL did not correct much. AAPL is a large portion of indexes and a lot of money is going into indexes.
PAST TOP PICK
(A Top Pick Sept 13/11. Up 63.39%.) Still likes.
PAST TOP PICK
(A Top Pick Dec 8/11. Up 53.47%.) Sold a quarter of his position Friday because they were up so much. Still likes. Trading at about 10X earnings.
BUY
Looking for an exit at some point, but possibly not for the next year. The growth has to slow down sometime. 10x earnings. He is weary of it.
BUY ON WEAKNESS
What is a reasonable multiple? Facebook had a much higher multiple. He is excited about the coming year for them. Launching TV product, which will be gangbusters for the stock. Buy it on a dip because it has gone parabolic.
WAIT
Really has been the darling of the market. Likes it and it has a great trend. However, it had a bit of a parabolic move to the upside and these moves are often corrected. It does not mean the longer-term trend is not in place.
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