NASDAQ:AAPL

Apple Inc (AAPL)

347.73
-0.50 (0.14%)
as of Oct 23, 2026, 8:00:00 pm Market Closed.
2022 watching
0
HOLD

There has never been enough value for him to buy it, but if you own it, there’s no reason to sell it. The watch is the first non-Steve Jobs product.

COMMENT

He believes this still has legs. Tim Cook has done an excellent job at being able to manage this company as it goes through its maturity stage. The initiation of a dividend is proof of the metamorphosis that is taking place. He wouldn’t buy this for its dividend, but for its growing dividend. The cash flow they generate is strong, to maintain an increasing dividend over time. Trading at about 13X PE, which is very reasonable in this environment.

COMMENT

Definitely overbought. If you draw a 200 day moving average on the chart, and if it is more than 10% over the 200 day moving average, it is probably time for a pullback. However, this is all within the healthy uptrend. A rule of thumb is to watch the 200 day moving average, and if something arcs too high (10%) off that, it might be due for a pullback. After the pullback, that might be a good time to enter the stock.

PAST TOP PICK

(A Top Pick April 14/14. Up 70.56%.) Very excited about the applications that the iWatch can do from a health and payment perspective. He thinks this whole connected theme is going to be very big longer-term.

COMMENT

None of us know what the real impact of the new iWatch will be. This company has always been good with the consumer devices. They are very smart about it in the way they package it. He thinks it will be a win. He can’t see any downside to it at this point.

COMMENT

She does not like consumer products tech companies because of how fast the consumer shifts their preferences. She is always watching it, however.

COMMENT

There is more clarity than there was 2-5 years ago, when it was thought that they had to reprove themselves on innovations. They now have new products coming such as the new watch and Apple Pay. He thinks there is still a lot of growth and a long runway. Have become much more shareholder friendly. No company globally produces the amount of free cash like this company. His guess is that the 1.44% yield will probably close to double in April.

COMMENT

This has become the biggest holding in his portfolio, and he trims back when it becomes 5%-6% of the portfolio. He thinks this is one of the greatest companies in the world and there is still a long runway of growth potential.

SELL

He would separate the company from the stock. A lot of people love their products and use their products and are a very strong fan base. They dominate profitability and the smart phone industry despite that their market share is only around a 5th globally. He would argue the reason this has been so successful in the last 10 years, is because somewhat uniquely among large cap tech companies, Steve Jobs had the ability to bring together the engineering department, product management department, sales/marketing department, and get them to bash their heads together. This got compelling products out really, really quickly and only focused on products that made a difference. With his passing, his fear is that this company looks a lot like most other large tech companies, where there are all sorts of good ideas percolating, but the real challenge is to get those ideas to market very, very quickly. If he owned, he would be very tempted to take a profit.

PAST TOP PICK

(A Top Pick April 10/14. Up 75.02%.) This is now at about an 8%-9% weighting in his clients accounts. It is still cheap at 15X this year’s earnings. Thinks that Apple Pay is going to be a huge success. (See Top Picks.)

TOP PICK

(A Top Pick Oct 14/14. Up 30.64%.) Has almost $30 a share in cash and is going to earn about $8.60-$9 this year. He is optimistic that they will again find a way to create a category where others have tried and have not done so well, such as the watch. Dividend yield of 1.47%.

BUY

One of the great growth stocks of our age. It is actually not expensive. If you strip out the $30 per share in cash they have on their balance sheet, it is only trading at about 12.5X PE. This is still a cheap value stock and is growing at above average rate. Yield of 1.5%.

COMMENT

Write Covered Calls? You could, although he has never thought of doing it. You would be getting some pretty nice premiums. This is a conservative way of playing it. Don’t forget that whenever you are doing a Covered Call, you are effectively reducing the price of the stock by the value of the Call. Just make sure you know what you are doing because Covered Calls are not difficult to put on, but they get really interesting when there is volatility and you want to take them off. Where a stock price is $100, he looks for an ETF where the Strike price is $100 or $105. Some people will say that you should only go out 1 month or 2 because you will get better yield, because you can do it 2 or 3 times over 6 months. He prefers going out 6 months as he likes more downside protection. It also depends on ex-dividend dates.

COMMENT

Thinks there are better opportunities with some of the companies that have not been so high flying. There are some big US technology companies that are undervalued relative to the expectations that are built in Apple.

COMMENT

You can’t say anything negative about this company. Chart shows higher highs and higher lows. At a new all-time high today. Technology tends to do well from October through to January, but this one kind of bucks that trend as it can do well even in the summer. This has been a massive growth stock.

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