TSE:BB

BlackBerry (BB.TO)

15.55
-0.68 (4.19%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
580 watching
0
Investor Insights
star iconJul 11, 2026, 12:00 am

This summary was created by AI, based on 14 opinions in the last 12 months.

BlackBerry (BB-T) has transitioned from a phone manufacturer to a software-centric company, particularly focusing on automotive cybersecurity and software solutions. Recent expert reviews highlight the company's strong quarterly results, with significant revenue growth and improved margins, particularly in its QNX automotive software segment. However, some experts express caution regarding the stock's valuation and the need for consistent performance to validate its recent rally. The general sentiment indicates a mix of optimism and caution, with many feeling that while there has been progress, BlackBerry remains a speculative investment with questions surrounding long-term growth sustainability. Overall, the company's infrastructure in vehicle technology is seen as promising, but experts are divided on its immediate investment attractiveness, with several recommending profit-taking at current levels.

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Consensus
Cautious
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Valuation
Overvalued
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COMMENT

They're in a good, but competitive business. Would like to learn more about it. Be cautious given the valuation.

WEAK BUY

Just reported outstanding results. Stock's up and that's fully warranted -- strong results, and increased guidance. Guidance implies accelerated growth in QNX. If it can continue to deliver results, will probably continue higher.

SELL

Security rollout and significant spike in deployments are both positive. Overriding challenge is that it's a fallen champion. Can't expect more upside. Needs to "show us the money", but consistently.

WATCH

Technical situation has been positive from a trading perspective, marching higher since March. People don't understand the importance of its software in applications that can't afford to fail. Massive run in a short time.

Generating cash and some growth. A more speculative play in an important, growing area.

BUY

It's got interesting technology in the auto world. He's been looking at it. It got away from him and rose higher.

PARTIAL SELL
52-week high yesterday.

Now starting to take off. Transformed from phone maker to software company. Embedded auto software plus cybersecurity. Auto software is the story -- revenue grew, margins improved, stronger cashflow, good backlog, guidance higher than expected.

Is it a pure momentum name? Blown through all its targets. Might see a healthy pullback. Definitely take some profits. For the long term, core business model has changed. On her watchlist.

WATCH

Hats off to them for their last quarter. They're moving into car security software seems to be gaining traction as earnings rise. It's had a good run recently and the PE has really expanded, but growth remains single digit. Interesting and one to watch, but volatile.

WATCH

The stock has stabilized and their software is now being used in cars. Wants to see more sustainable growth to make a decision.

DON'T BUY

Effectively a security company now, and its security is very good. He'd want to see a few more years of substantial wins. He'd pass.

WEAK BUY

Interesting stock. YOY revenue growth of 15%. Price targets have moved up. Still some upside.

(Analysts’ price target is $9.65)
DON'T BUY

Has had a bit of a turnaround, and numbers are starting to back up the story. A very different company, now focused on 2 software businesses. Embedded in vehicles globally, now turning its sights to AI and robotics.

Recent rally driven by NVDA deal. Fundamentals look better, but execution still has to keep up. She'll watch from the sidelines. If owned, take some profits.

SELL

Software only, with some good offerings. Canadians have a soft spot for it, but it's an also-ran. Better places to put money, such as a cheaper OTEX or something with more of a moat. Take your $$ and look elsewhere.

SELL ON STRENGTH

Cybersecurity and car technology are both solid, long-term businesses, but not dynamic. He sees little growth. Disappointing, but wait for a bump to sell.

HOLD

Software geared very much to the automotive industry -- mainly infotainment but also autonomous driving platforms. Has done extremely well. QNX software embedded in 255M vehicles around the world. Room for growth. 

If you own it, stick with it. Buy some more ~$6.40, and a final third around $6 (doesn't think it'll go below that).

(Analysts’ price target is $8.60)
DON'T BUY

They provide back-end software in hundreds of millions of cars, plus they have a strong cybersecurity business. They aren't growing that quickly. Trading at 30x PE. Still not super cheap.

Showing 1 to 15 of 1,674 entries

BlackBerry (BB.TO) Frequently Asked Questions

What is BlackBerry stock symbol?

BlackBerry is a Canadian stock, trading under the symbol BB.TO (previously BB-T on Stockchase) on the Toronto Stock Exchange (BB-CT). It is usually referred to as TSX:BB or BB.TO

Is BlackBerry a buy or a sell?

In the last year, 10 stock analysts issued a Buy, Sell, or Hold rating on BB.TO (previously BB-T on Stockchase). 3 analysts recommended to BUY and 6 analysts recommended to SELL the stock. The latest stock analyst rating is DON'T BUY. Read the latest stock experts' ratings for BlackBerry.

Is BlackBerry a good investment or a top pick?

BlackBerry was recommended as a Top Pick by Jesse Gamble on 2025-01-27. Read the latest stock experts ratings for BlackBerry.

Why is BlackBerry stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for BlackBerry.

Is BlackBerry worth watching?

BlackBerry is followed by 580 investors on Stockchase and is a trending stock that is worth watching.

What is BlackBerry stock price?

On 2026-07-10, BlackBerry (BB.TO) stock closed at a price of $15.55.

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2.4(10)
Based on 10 expert opinions: 3 buy 1 hold 6 sell