Suncor Energy Inc (SU.TO) Buy, Sell or Hold

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Suncor Energy Inc (SU.TO)

76.43

-0.67 (0.87%)

as of Jun 26, 2026, 8:00:00 pm Market Open.

1170 watching

Investor Insights

Jun 28, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

Suncor Energy Inc. (SU) has garnered a mix of positive insights and considerations from experts. Many commend the company's impressive turnaround under new management and note its strong potential due to the long-life reserves of oil sands, combined with significant free cash flow generation. While some analysts highlight its solid operational efficiency and attractive dividend returns, others raise concerns about the potential volatility tied to fluctuating oil prices and the challenges facing the broader Canadian energy sector. Despite these concerns, there is a prevailing sentiment that SU remains a good long-term investment, particularly given the backdrop of increasing demand for Canadian energy and ongoing infrastructure development. The stock is viewed as a core holding in the energy space, with substantial upside potential amid reasonable valuations relative to peers.

Consensus

Positive

Valuation

Fair Value

Similar

CNQ

BUY

The whole reflation trade is a trade. Oil stocks have been beaten down for a while. For a trade, the energy price pop is good. However, as a long term trend, they are not investable since there is a move away from traditional energy. He has no preference between CNQ or SU. He is overweight energy right now.

COMMENT

He would prefer SU for the dividend but there is risk that it will be cut. CNQ is a little more natural gas as well.

PAST TOP PICK

(A Top Pick Feb 03/20, Down 43%) A disappointment. Best of breed, integrated oil company. A slave to the commodity price. Likes the assets, so they continue to hold.

BUY

Trades at 8x earnings. They've done a great job keeping costs down and moving to self-driving cars during Covid. Also, it's an integrated company with a great retail network. They're in a good position to manage this difficult time in the oil market. This and CNQ are stable oil businesses in this time, best in this class.

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

It was a brutal year for the oil business, but an expected wide reopening in late-2021 will revive the daily commute and cars will burn more gasoline. While this will increase pollution, it will raise oil stocks. Suncor remains the leader in this sector, and Bay Street expects a dramatic 23% climb from current shares prices.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK

(A Top Pick Oct 01/20, Up 32.9%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with SU is advancing nicely. We recommend trailing the stop up to $17.75 (currently at $13.50). This would all but guarantee a minimum return over 9%.

BUY

It's one of his few core energy names; he's underweight energy. He's added to his position. They won't build any new oil sands plants. They enjoy long-life reserves and low costs. A great, long-term core hold in oil. He also likes Tourmaline and CPG, and pipelines. See also his top picks today.

SELL ON STRENGTH

A month and a half ago, it got incredibly inexpensive. SU has been an anchor for many Canadian portfolios for a long time. An incredible business generating a lot of free cash flow. He bought it. He expects the oil price to get better in the coming year, but oil has already had a big move in the past month. SU will recover. But the ESG trend is so strong, pushing up e-cars and pressuring oil, Another factor: the perception that oil will take a long time to recover. If it rises $5-10, he may sell.

TOP PICK

He bought in October. It was too excessively low. The market always liked its refining assets and this gave it a premium. There is room for the stock to move to $30 in the new year as the economy recovers. (Analysts’ price target is $25.62)

TOP PICK

One of the beneficiaries of the terrible energy market. It is well managed and capitalized. The largest integrated energy companies in Canada. Focused on expense management. It is planning on increasing cashflow in the next couple years. Yield is around 4%. (Analysts’ price target is $25.41)

BUY

The oil company people love to hate. They've had some operational issues, but not to deserve this sentiment. Last week, he doubled his position, selling at bargain rates. Their exposure to gas stations and refineries hurt during the spring lockdown, but that's now done. They're fixing their operational issues. He likes that they're running the syncrude project. Lots of upside here. The market has been way too hard on SU. There could be some tax-selling, so buy then.

COMMENT

CNQ would be better for dividend sustainability. They have less maintenance requirements on their properties, a better run company. There is better inside ownership. He owns both. At $60 oil, CNQ will have 18% free cashflow yield. Suncor has less leverage due to refining exposure.

DON'T BUY

Doesn't hold producers, as oil price not favourable, especially in western Canada. SU doesn't qualify as an income stock, as cashflow of producers is predicated on the commodity price, which can be difficulty to forecast and may trend down. Prefers, and holds, ENB instead.

PAST TOP PICK

(A Top Pick Nov 13/19, Down 60%) Still likes the company. They've controlled what they can such as cutting the dividend. Still financially strong, generates free cashflow at $35 and above, payout ratio is manageable. Stampede into ESG investing has impacted share price. Oil will come back when the economy does. Good entry point here.

BUY

He owns CNQ-T instead. It has been a very difficult period for all oil companies. You are seeing bigger and bigger acquisitions happening in the sector. They have done well in buying up businesses that will do well within their company. Their oil sands productions are near normal global emission standards. There is a perception that Canadian oil is really very dirty.

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Suncor Energy Inc (SU.TO)