Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 13, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc (SLF) has been witnessing a rally, reflecting optimism in the insurance sector bolstered by a robust money management business linked with stock market performance. However, experts express caution due to potential risks in private credit, where sector losses have been observed. Current pricing metrics highlight SLF trading at a lower price-to-earnings ratio (11.7x) compared to Canadian banks but not necessarily cheap based on its book value. The company has had its challenges lately, particularly with asset management and a tough Canadian market. That said, there are some bullish sentiments owing to upcoming restructuring efforts and a recovery in U.S. operations, though perspectives on long-term growth vary among analysts.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

HOLD

In a difficult environment.

TOP PICK

A good basket of assets and geographic location. Good price.

BUY

Cautiously optimistic. Good price.

BUY

Likes the outlook for life insurance companies. Buy for the long term.

PAST TOP PICK

(Was a top pick on April 15. Down 23%) Still likes.

HOLD

Has a coulpe of short term problems in that the mutual funds have to pick up and there are problems in their bond holdings.

DON'T BUY

Insurance companies don't have as much upside potential as banks.

BUY

Suffering because of their junk bond and telecom holdings. Good long term hold.

BUY

A favourite in the life insurance sector. Cheap.

HOLD

The sector is having a shakeout. Prefers Manulife.

PAST TOP PICK

(Was a top pick on Mar 14. Down 9%) Still likes. At a very good price.

WEAK BUY

Have been a safe haven. Their mutual fund exposure could weaken them.

PAST TOP PICK

(Was a top pick on Feb 5. Down 2.5%) Still likes.

PAST TOP PICK

(Was a top pick on Feb 6. Down 1%). Still likes.Well managed. Diversified.

BUY

Good price.

Showing 916 to 930 of 1,050 entries

Most Recent Experts

Richard Orrell

RN Croft Financial Group

Stan Wong

Private Wealth Management, ScotiaMcleod

The Panic-Proof Portfolio (Stockchase Research)

Stockchase Premium

The Weekly Buzzing Stocks by Billy Kawasaki

Stockchase

Chris Blumas

at Raymond James Investment Counsel Ltd.

Wealthica The ultimate 360° Tracker Your financial life in one place, automatically

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Sun Life Financial Inc (SLF.TO)