Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 4, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) is seen as a generally solid investment by various experts, although the performance and outlook differ among analysts. Some highlight that SLF trades at a lower price-to-earnings ratio compared to Canadian banks and has demonstrated decent ROE figures, albeit with some recent challenges in its dental business in the U.S. Analysts suggest holding onto SLF, given its long-term growth potential, particularly in Asian markets, and its consistent dividend growth. Despite the positive aspects, there are concerns about current valuations, with some experts seeing it as not cheap relative to book value and growth expectations. Overall, the consensus indicates a bias towards maintaining existing positions while being cautious about new investments.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

TOP PICK

A good basket of assets and geographic location. Good price.

BUY

Cautiously optimistic. Good price.

BUY

Likes the outlook for life insurance companies. Buy for the long term.

PAST TOP PICK

(Was a top pick on April 15. Down 23%) Still likes.

HOLD

Has a coulpe of short term problems in that the mutual funds have to pick up and there are problems in their bond holdings.

DON'T BUY

Insurance companies don't have as much upside potential as banks.

BUY

Suffering because of their junk bond and telecom holdings. Good long term hold.

BUY

A favourite in the life insurance sector. Cheap.

HOLD

The sector is having a shakeout. Prefers Manulife.

PAST TOP PICK

(Was a top pick on Mar 14. Down 9%) Still likes. At a very good price.

WEAK BUY

Have been a safe haven. Their mutual fund exposure could weaken them.

PAST TOP PICK

(Was a top pick on Feb 5. Down 2.5%) Still likes.

PAST TOP PICK

(Was a top pick on Feb 6. Down 1%). Still likes.Well managed. Diversified.

BUY

Good price.

BUY

Solid company. Prefers Manulife.

Showing 916 to 930 of 1,049 entries

Most Recent Experts

Malcolm Ethridge, Mgn. partner, Capital Area Planning Group

Capital Area Planning Group

Kevin Simpson

Capital Wealth Planning

Josh Brown, CEO, Ritholtz Wealth Management

Ritholtz Wealth Management

Michael Hakes - CFA, MBA

Murray Wealth Group

Stephanie Link, Chief investment strategist, Hightower

Hightower

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We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)