Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 4, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) is seen as a generally solid investment by various experts, although the performance and outlook differ among analysts. Some highlight that SLF trades at a lower price-to-earnings ratio compared to Canadian banks and has demonstrated decent ROE figures, albeit with some recent challenges in its dental business in the U.S. Analysts suggest holding onto SLF, given its long-term growth potential, particularly in Asian markets, and its consistent dividend growth. Despite the positive aspects, there are concerns about current valuations, with some experts seeing it as not cheap relative to book value and growth expectations. Overall, the consensus indicates a bias towards maintaining existing positions while being cautious about new investments.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

BUY

A leader in Canada. Large mutual fund holdings in US which have suffered. If you are positive on the stock market, it should do well.

BUY

Good holdings and should be a part of any portfolio. Good price.

BUY

Best upside in insurance if there is a market recovery.

HOLD

Has been hit. Reasonably valued.

STRONG BUY

Financials have been oversold. A solid holding.

BUY

Their fund company assets is holding them back. At a good price now.

DON'T BUY

Wait for markets to recover.

BUY

Doing reasonably well. There is pressure because of their bond portfolio and their mutual fund asset in the US.

Wealthica Track your Stocks in your Watch List

BUY

Favourite life company. Has the lowest P/E. Also likes their leverage in the money management business.

BUY

A good core, long term holding. Good price. Asset management sector should pick up.

BUY

Dropping with the sector. A good holding.

BUY

Good price.

TOP PICK

At a 52 week low. Good synergies with Clarica and CI Mutual Funds.

HOLD

Their money management sector could have an upside.

HOLD

In a difficult environment.

Showing 901 to 915 of 1,049 entries

Most Recent Experts

Malcolm Ethridge, Mgn. partner, Capital Area Planning Group

Capital Area Planning Group

Kevin Simpson

Capital Wealth Planning

Josh Brown, CEO, Ritholtz Wealth Management

Ritholtz Wealth Management

Michael Hakes - CFA, MBA

Murray Wealth Group

Stephanie Link, Chief investment strategist, Hightower

Hightower

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)