Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 13, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc (SLF) has been witnessing a rally, reflecting optimism in the insurance sector bolstered by a robust money management business linked with stock market performance. However, experts express caution due to potential risks in private credit, where sector losses have been observed. Current pricing metrics highlight SLF trading at a lower price-to-earnings ratio (11.7x) compared to Canadian banks but not necessarily cheap based on its book value. The company has had its challenges lately, particularly with asset management and a tough Canadian market. That said, there are some bullish sentiments owing to upcoming restructuring efforts and a recovery in U.S. operations, though perspectives on long-term growth vary among analysts.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

A good buy for a long term hold.

BUY

A leader in Canada. Large mutual fund holdings in US which have suffered. If you are positive on the stock market, it should do well.

BUY

Good holdings and should be a part of any portfolio. Good price.

BUY

Best upside in insurance if there is a market recovery.

HOLD

Has been hit. Reasonably valued.

STRONG BUY

Financials have been oversold. A solid holding.

BUY

Their fund company assets is holding them back. At a good price now.

DON'T BUY

Wait for markets to recover.

Wealthica Track your Stocks in your Watch List

BUY

Doing reasonably well. There is pressure because of their bond portfolio and their mutual fund asset in the US.

BUY

Favourite life company. Has the lowest P/E. Also likes their leverage in the money management business.

BUY

A good core, long term holding. Good price. Asset management sector should pick up.

BUY

Dropping with the sector. A good holding.

BUY

Good price.

TOP PICK

At a 52 week low. Good synergies with Clarica and CI Mutual Funds.

HOLD

Their money management sector could have an upside.

Showing 901 to 915 of 1,050 entries

Most Recent Experts

Richard Orrell

RN Croft Financial Group

Stan Wong

Private Wealth Management, ScotiaMcleod

The Panic-Proof Portfolio (Stockchase Research)

Stockchase Premium

The Weekly Buzzing Stocks by Billy Kawasaki

Stockchase

Chris Blumas

at Raymond James Investment Counsel Ltd.

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Sun Life Financial Inc (SLF.TO)