Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

HOLD

His favourite life insurance is Manufacturers (MFC-T) but this is also a great company.

PAST TOP PICK

(A Top Pick Aug 5/05. Up 0.1%.) Since it was recommended, its profitability has deteriorated. Fundamentals are not as appealing now.

DON'T BUY

Prefers Manulife (MFC-T) in terms of quality. Their large mutual fund complex in the US is losing money. Their US life insurance business is not growing very quickly. Have had turnover in executive ranks.

TOP PICK

Yield of 2.48%. Very cheap.

DON'T BUY

Has the unfortunate distinction of being the worst performing of the major diversified financials in Canada. Its problem is its US mutual fund subsidiary, MFS. Better opportunities in the financial sector.

TOP PICK

Got whacked when they came out with earnings and growth of 7% and the CFO resigned. Life insurance is one of the most profitable businesses. Has international exposure. Had problems with its mutual fund handling which is behind it now. Good price.

DON'T BUY

Has international exposure. Much cheaper multiples then Manufacturers (MFC-T), but Manufacturers is the leader.

DON'T BUY

He is seeing earning estimates going down and the affect of rising rates. His model price is $45 which is a 4% positive differential. His model price continues to erode.

BUY

A good company, but Manulife (MFC-T) is the better operation.

WEAK BUY

Prefers Manulife (MFC-T) with its superior management, better growth opportunities. But this one is fine.

DON'T BUY

A well-managed company. Concerned with its mutual fund subsidiary in the US that continues to experience significant outflows and redemptions. Trying to improve margins, but has not been successful.

BUY

Insurance companies have done well in the last year or so and should continue to do well. Earnings growth is quite a bit higher than the banks. Their US wealth management assets are doing well.

DON'T BUY

Their last quarter didn't impress him. Their product portfolio is not as strong as ManuLife (MFC-T). There are some risks in the US. Probably not a lot of downside in the stock but he prefers other areas.

BUY

Favourite is Manu Life (MFC-T) with Sun Life being his 2nd choice. Doing very well.

WAIT

Came off quite sharply when it reported its latest quarterly earnings. There were concerns about its strategy in the US with its mutual fund. Wait to see what they are going to do with the mutual fund.

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Sun Life Financial Inc (SLF.TO)