Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

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102.80

+1.38 (1.36%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

720 watching

Investor Insights

Jun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) is presently facing a challenging landscape, with mixed reviews from experts highlighting both the strengths and weaknesses of the company. Some analysts praise its strong management and growth potential in Asia, particularly in asset management, whereas others express concerns regarding its performance in the U.S. dental market and overall growth, particularly as compared to peers like Manulife Financial Corporation (MFC). Despite trading at a lower P/E ratio compared to Canadian banks, some experts argue that the stock's current valuation isn't compelling given the subdued growth prospects. However, SLF is recognized for its consistent dividend growth and stable earnings, and the recent share repurchases are seen as a positive move. Analysts are divided, with some asserting a long-term bullish outlook while others remain cautious pending macroeconomic or company-specific catalysts.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

DON'T BUY

Prefers Manulife (MFC-T) in terms of quality. Their large mutual fund complex in the US is losing money. Their US life insurance business is not growing very quickly. Have had turnover in executive ranks.

TOP PICK

Yield of 2.48%. Very cheap.

DON'T BUY

Has the unfortunate distinction of being the worst performing of the major diversified financials in Canada. Its problem is its US mutual fund subsidiary, MFS. Better opportunities in the financial sector.

TOP PICK

Got whacked when they came out with earnings and growth of 7% and the CFO resigned. Life insurance is one of the most profitable businesses. Has international exposure. Had problems with its mutual fund handling which is behind it now. Good price.

DON'T BUY

Has international exposure. Much cheaper multiples then Manufacturers (MFC-T), but Manufacturers is the leader.

DON'T BUY

He is seeing earning estimates going down and the affect of rising rates. His model price is $45 which is a 4% positive differential. His model price continues to erode.

BUY

A good company, but Manulife (MFC-T) is the better operation.

WEAK BUY

Prefers Manulife (MFC-T) with its superior management, better growth opportunities. But this one is fine.

DON'T BUY

A well-managed company. Concerned with its mutual fund subsidiary in the US that continues to experience significant outflows and redemptions. Trying to improve margins, but has not been successful.

BUY

Insurance companies have done well in the last year or so and should continue to do well. Earnings growth is quite a bit higher than the banks. Their US wealth management assets are doing well.

DON'T BUY

Their last quarter didn't impress him. Their product portfolio is not as strong as ManuLife (MFC-T). There are some risks in the US. Probably not a lot of downside in the stock but he prefers other areas.

BUY

Favourite is Manu Life (MFC-T) with Sun Life being his 2nd choice. Doing very well.

WAIT

Came off quite sharply when it reported its latest quarterly earnings. There were concerns about its strategy in the US with its mutual fund. Wait to see what they are going to do with the mutual fund.

BUY

Excellent management. Stock has held up relatively well. They own MFS, a US mutual fund company. They would like MFS to do a merger which would create extra value. Valuation is pretty decent, a 12/15% grower.

BUY

Trading at about 2 multiple points less than Manulife (MFC-T) at 12 X earnings. Have a great asset management operation in the US. Also have a good piece of C.I. Funds (CIX-T) that is converting to an income trust which will give them more cash.

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Sun Life Financial Inc (SLF.TO)