Procter & Gamble (PG) Buy, Sell or Hold

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Procter & Gamble (PG)

147.41

+0.44 (0.30%)

as of Jul 24, 2026, 8:00:00 pm Market Open.

240 watching

Investor Insights

Jul 26, 2026, 12:00 am

This summary was created by AI, based on 11 opinions in the last 12 months.

Procter & Gamble (PG) has seen a challenging environment with significant concerns regarding the consumer staples sector. Several experts indicate that the company is experiencing difficulties, notably a decline in earnings growth and rising input costs. However, PG remains a dividend aristocrat, offering a near 3% dividend yield, which makes it appealing for some investors. Despite the gloomy outlook, there is a belief that PG may provide a defensive stance during economic downturns, with thoughts that its excellent brand portfolio can lead to a potential bounce back. A few experts suggest that entering the stock gradually might be wise, considering the current pricing and its valuation metrics reflecting a relatively low price-to-earnings ratio, even as overall consumer demand appears weak.

Consensus

Neutral

Valuation

Undervalued

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BUY

Sells a lot of consumer necessities, a huge number of branded products. Sees this is a pretty defensive pick.

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TOP PICK

Very defensive stock. In all kinds of products that everyone uses. Well positioned overseas with more than 60% of its revenues outside of North America. Strong earnings outlook. Strong balance sheet.

SELL

Very expensive. His model price is $58.85. A -19% differential. He is seeing a lot of money moving into consumer staples but you are really paying a significant price.

DON'T BUY

Good company. As a multinational, it should be helped by the fact that more than 50% of their product is sold overseas. Getting the benefit of the weaker US$. They have lots of pressures on pricing from the big discount stores that they supply to. Prefers Johnson & Johnson (JNJ-N).

BUY

Upside is quite substantial. One of the areas where, in a recession, people tend to go because of the defensive qualities.

BUY

Good international exposure. Has been very aggressive and very good in terms of treating its product offerings like a portfolio, i.e. spinning off products not growing fast enough and buying new ones.

HOLD

Relatively good defensive stock. Feels he can get better returns and others stocks.

DON'T BUY

A fantastic company, but you want to buy it when there is some kind of problem or issue. The valuation is not compelling.

WEAK BUY

Prefers business with more volatility in the share price. PG is a great company with great predictability, single digit growth + dividend .High level of safety.

HOLD

Has split up into 3 units giving more of a pure play. In general split up units do quite well.

BUY ON WEAKNESS

Long-term average is 8% to 10%. Nothing wrong with this. This is the best consumers product company in the world and gives you worldwide exposure.

BUY

Analysts have target around $73.59. It looks like resistance is around the $65 area. Formed a double bottom with the rest of the market in March. Probably has decent prospects going forward.

BUY

The top consumer-products company in the world. Adding Gillette gave them another premium brand and has been an accretive acquisition. Stock got ahead of itself and you are now seeing a valuation correction. Good defensive play.

BUY

The kind of a stock that you could put in your portfolio and leave for years. High-quality company with some amazing brands in its portfolio. The Gillette acquisition last year increased the quality of the brands. Valuation is reasonable and you'll probably make 10% a year over a long period of time.

DON'T BUY

Wouldn't touch this one with a 10-foot pole. He has a model price of $50.23, which would give it a 20% negative differential. A text book example of what the market has done in the last 2 quarters by getting out of cyclicals and into consumers staples. Have pushed an overvalued sector into being even more overvalued.

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Procter & Gamble (PG)