Procter & Gamble (PG) Buy, Sell or Hold

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Procter & Gamble (PG)

145.10

-1.44 (0.98%)

as of Jun 8, 2026, 8:00:00 pm Market Open.

239 watching

Investor Insights

Jun 8, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Procter & Gamble (PG) has faced significant challenges in the consumer staples sector recently, with reports indicating a drop of 14.4% over the past year. Despite this downturn, PG is recognized for its strong brand portfolio and stable dividend yield of approximately 3%, which appeals to investors seeking safer options amidst economic uncertainties. The company is currently under pressure from rising input costs and a fluctuating economy, which could limit future earnings growth. While some experts express caution, suggesting a defensive stance and gradual investment due to potential further declines, others see the stock as undervalued at a price-to-earnings ratio of around 20x. The overall sentiment highlights a mix of optimism for PG's long-term stability and concern over the near-term performance amid challenging consumer conditions.

Consensus

Cautious

Valuation

Undervalued

Similar

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BUY

Sells a lot of consumer necessities, a huge number of branded products. Sees this is a pretty defensive pick.

TOP PICK

Very defensive stock. In all kinds of products that everyone uses. Well positioned overseas with more than 60% of its revenues outside of North America. Strong earnings outlook. Strong balance sheet.

SELL

Very expensive. His model price is $58.85. A -19% differential. He is seeing a lot of money moving into consumer staples but you are really paying a significant price.

DON'T BUY

Good company. As a multinational, it should be helped by the fact that more than 50% of their product is sold overseas. Getting the benefit of the weaker US$. They have lots of pressures on pricing from the big discount stores that they supply to. Prefers Johnson & Johnson (JNJ-N).

BUY

Upside is quite substantial. One of the areas where, in a recession, people tend to go because of the defensive qualities.

BUY

Good international exposure. Has been very aggressive and very good in terms of treating its product offerings like a portfolio, i.e. spinning off products not growing fast enough and buying new ones.

HOLD

Relatively good defensive stock. Feels he can get better returns and others stocks.

DON'T BUY

A fantastic company, but you want to buy it when there is some kind of problem or issue. The valuation is not compelling.

WEAK BUY

Prefers business with more volatility in the share price. PG is a great company with great predictability, single digit growth + dividend .High level of safety.

HOLD

Has split up into 3 units giving more of a pure play. In general split up units do quite well.

BUY ON WEAKNESS

Long-term average is 8% to 10%. Nothing wrong with this. This is the best consumers product company in the world and gives you worldwide exposure.

BUY

Analysts have target around $73.59. It looks like resistance is around the $65 area. Formed a double bottom with the rest of the market in March. Probably has decent prospects going forward.

BUY

The top consumer-products company in the world. Adding Gillette gave them another premium brand and has been an accretive acquisition. Stock got ahead of itself and you are now seeing a valuation correction. Good defensive play.

BUY

The kind of a stock that you could put in your portfolio and leave for years. High-quality company with some amazing brands in its portfolio. The Gillette acquisition last year increased the quality of the brands. Valuation is reasonable and you'll probably make 10% a year over a long period of time.

DON'T BUY

Wouldn't touch this one with a 10-foot pole. He has a model price of $50.23, which would give it a 20% negative differential. A text book example of what the market has done in the last 2 quarters by getting out of cyclicals and into consumers staples. Have pushed an overvalued sector into being even more overvalued.

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Procter & Gamble (PG)