Great West Lifeco (GWO.TO) Buy, Sell or Hold

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Great West Lifeco (GWO.TO)

89.16

+0.42 (0.47%)

as of Aug 24, 2026, 8:00:01 pm Market Open.

420 watching

Investor Insights

Aug 24, 2026, 12:00 am

This summary was created by AI, based on 7 opinions in the last 12 months.

Great West Lifeco (GWO) is viewed as a solid company with stable earnings and a reliable dividend history, although its recent valuation is considered rich by some analysts. Multiple reviews suggest that the insurance sector, including GWO, has seen stock prices rise significantly, leading to concerns about current buying opportunities. While some experts recommend waiting for a better entry point due to high valuations, others highlight GWO's steady growth profile and the potential for higher dividends in the future. Comparisons with other financial companies, particularly MFC, indicate that while GWO has quality assets and lower volatility, there may be more attractive options currently available in the market. Overall, the stock is appreciated for its stability and income-generating potential, but caution is advised regarding its current valuation relative to growth prospects.

Consensus

Hold

Valuation

Overvalued

Similar

MFC

BUY

Just had earnings and were downgraded by one company from Outperform to a Market Perform so the stock dropped. In the lifecos, this is the one he likes. It is the conservative one. Market had been retreating for 4 or 5 days and this one had held but finally got caught in the downdraft. Good price. 5% yield and the dividend is quite safe.

TOP PICK

Higher dividend than their 2 rivals, with more health insurance and a safer play. Still benefits from higher rates which he thinks are eventually coming. Looking for a target of $27-$28.

TOP PICK

It’s about the 5% dividend yield. Very cheap. A nice core holding that is cheap.

BUY

Was not involved in the variable annuity business in the US, which was a disaster for others. Big markets are Canada, Ireland and England. Likes their business niche. He owns it through Power Financial.

WEAK BUY

He would invest in it though power Financial. One of the better managed life co companies.

TOP PICK

GWO.PR.P Series P. Has a long period, is also a perpetual. 5.40%

COMMENT

Has not done well, like all of the lifecos in Canada. This is because of a concern on interest rates. Their earnings are probably the most stable of all the lifecos. Their dividend is safe.

TOP PICK

Preferred D 4.45% Series 4. Has a long “Next Call/Worse Call” date.

DON'T BUY

Earnings profile is falling. Hit a 52-week low today. Stock prices are indicating troubled times ahead. Extremely oversold so there might be a bit of a bounce. 6% dividend.

COMMENT

In better shape than Manulife (MFC-T) or Sun (SLF-T). Earlier this year he switched from lifecos to the banks because the banks offered more transparency.

DON'T BUY

Core business of insurance is doing great and mutual funds are doing okay. The problem is all the shenanigans that have to do with accounting and mark to market with interest rates. At some point interest rates will go up and the stock market will recover. There are better areas in financials while you wait.

WEAK BUY

Not favourable on Life Insurance as a whole. However this would be their top pick for the Insurance market if they were to go into it. Has higher ROE and sustainable dividend then others. As a long term opportunity it's a good time to step in.They own Power Financial, and Power Funds, don't own Great West.

DON'T BUY

Insurance companies globally have all fallen off because with low interest rates it is very hard for them to make money. Think insurance companies around the world are going to be difficult for the next little while.

COMMENT

His preferred choice is to get this through Power Financial (PWF-T). Probably the most conservatively run of the life companies.

BUY

Almost down to its lows in 2009. Dividend should be secure. All insurance companies are affected by the stock market.

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Most Recent Experts

Rick Rule

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Great West Lifeco (GWO.TO)