Great West Lifeco (GWO.TO) Buy, Sell or Hold

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Great West Lifeco (GWO.TO)

89.28

+0.39 (0.44%)

as of Jun 25, 2026, 5:11:13 pm Market Open.

417 watching

Investor Insights

Jun 25, 2026, 12:00 am

This summary was created by AI, based on 7 opinions in the last 12 months.

Great West Lifeco (GWO) is regarded as a strong player in the insurance sector, characterized by stable earnings and relatively low valuations. The consensus among analysts highlights its solid dividend yield, which varies between 3.5% and 5%, and the potential for future increases in dividends, making it an attractive investment option. Despite some analysts noting it is currently trading at a high valuation relative to its growth profile, there is a general belief that it presents a good buying opportunity given its strong fundamentals. Comparisons with other financial stocks like Manulife Financial (MFC) suggest that while GWO has a lower beta, indicating less volatility, it still offers good quality assets and steady earnings growth. Overall, GWO is viewed positively, though some experts suggest waiting for a better entry point before buying.

Consensus

Buy

Valuation

Overvalued

Similar

MFC

TOP PICK

Higher dividend than their 2 rivals, with more health insurance and a safer play. Still benefits from higher rates which he thinks are eventually coming. Looking for a target of $27-$28.

TOP PICK

It’s about the 5% dividend yield. Very cheap. A nice core holding that is cheap.

BUY

Was not involved in the variable annuity business in the US, which was a disaster for others. Big markets are Canada, Ireland and England. Likes their business niche. He owns it through Power Financial.

WEAK BUY

He would invest in it though power Financial. One of the better managed life co companies.

TOP PICK

GWO.PR.P Series P. Has a long period, is also a perpetual. 5.40%

COMMENT

Has not done well, like all of the lifecos in Canada. This is because of a concern on interest rates. Their earnings are probably the most stable of all the lifecos. Their dividend is safe.

TOP PICK

Preferred D 4.45% Series 4. Has a long “Next Call/Worse Call” date.

DON'T BUY

Earnings profile is falling. Hit a 52-week low today. Stock prices are indicating troubled times ahead. Extremely oversold so there might be a bit of a bounce. 6% dividend.

COMMENT

In better shape than Manulife (MFC-T) or Sun (SLF-T). Earlier this year he switched from lifecos to the banks because the banks offered more transparency.

DON'T BUY

Core business of insurance is doing great and mutual funds are doing okay. The problem is all the shenanigans that have to do with accounting and mark to market with interest rates. At some point interest rates will go up and the stock market will recover. There are better areas in financials while you wait.

WEAK BUY

Not favourable on Life Insurance as a whole. However this would be their top pick for the Insurance market if they were to go into it. Has higher ROE and sustainable dividend then others. As a long term opportunity it's a good time to step in.They own Power Financial, and Power Funds, don't own Great West.

DON'T BUY

Insurance companies globally have all fallen off because with low interest rates it is very hard for them to make money. Think insurance companies around the world are going to be difficult for the next little while.

COMMENT

His preferred choice is to get this through Power Financial (PWF-T). Probably the most conservatively run of the life companies.

BUY

Almost down to its lows in 2009. Dividend should be secure. All insurance companies are affected by the stock market.

HOLD

Doesn’t think market hates it so much as all the insurance companies including MFC and SLF. These companies all have exposure to the equity markets. Interest rates are also low and a large chunk of their income comes from interest investments. He still owns some of the others. They are well run long term.

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Great West Lifeco (GWO.TO)