Dollarama Inc. (DOL.TO) Buy, Sell or Hold

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Dollarama Inc. (DOL.TO)

187.93

-2.07 (1.09%)

as of Jul 21, 2026, 8:00:01 pm Market Open.

676 watching

Investor Insights

Jul 21, 2026, 12:00 am

This summary was created by AI, based on 38 opinions in the last 12 months.

Dollarama Inc. (DOL-T) is recognized by many experts as a solid growth story, particularly in challenging economic climates where consumers tend to seek value. The company's expansion efforts both domestically in Canada and internationally in regions like Latin America and Australia are viewed positively, yet there are concerns about its high valuation and potential growth deceleration. Analysts note that despite a history of robust performance, current operational challenges, such as increased competition and economic pressures, have led to caution surrounding its stock price. Overall, while its business model remains appealing and its consumer base potentially resilient, the prevailing sentiment is a cautious evaluation of its pricing and growth prospects.

Consensus

Cautious

Valuation

Overvalued

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BUY

It has done well and if the position is too large, trim it back. It has done a phenomenal job because they are one of the few that does not compete with AMZN-Q. The issue they are facing is that it is getting tougher to find more locations to open new stores. They made an acquisition elsewhere and will find out if they can execute that well. It is probably a recession proof stock in Canada. They have strong management.

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WATCH

A great company, but have reached saturation in Canada. So, they are investing into Central America. Their valuation has declined from historic highs, but it's still elevated. Investors are watching their Central America move. He once owned this.

BUY

He really likes it. They had a scare over the last 6 months. But in Canada they have some of the best store metrics in North America. They had an option to buy a company in central America and they have exercised it, saying it echoes the metrics of Canadian stores. They are shareholder friendly.

SELL ON STRENGTH

The chart is dizzying! He regrets not buying the breakout, but now it's returning to its old resistance with lows of $50 and highs of high-$50s. That's the zone. It could pause here, but sell it in this range. A lot of shareholders bough this at $50 and want to make their money back.

BUY

He just bought it last month. It pulled back last year, but have recovered. They enjoy high returns on capital and rapid growth, more than most retailers. They're opening new stores. They're exercised their option to buy Dollar City in Latin America, virgin territory with no competitors in this space; this operation will grow for years to come.

DON'T BUY

It rallied last quarter even though they missed their number. Same store sales remained strong, however, by their not raising prices. She does not think this is necessarily sustainable. The stock is pretty expensive at these levels.

TOP PICK

It has been a ten-bagger since the IPO. Had a couple of tough quarters in the last year. A new addition in their portfolio. 1,200 stores in Canada. They are excellent at logistics, procurement and merchandising. They have a joint-venture in Central America with an option to take control of Dollar City next year. A good entry point. (Analysts’ price target is $44.67)

BUY

He sees it going a little higher than it is today. It has been a darling for a long time. In a recession, people tend to shop down.

HOLD

Time to take profits? It has had a great run in 2019. It would not hurt to take some profit ahead of earnings next week. Same store sales have continued to look good.

HOLD

A great stock. It struggled last year as the stock price fell, but has responded well thus far in 2019. Last quarter earnings were an improvement, but the multiples are now much more affordable. It is subject to opportunity if the economy slows down.

TOP PICK

Tripped up because of its pricing strategy, and the market beat it up for that. Dominant player in Canada. It's a growth and a defensive strategy, especially if there's a recession in the next 1-2 years. Adding stores every single year. You buy this for protection of market share. Yield is 0.4%. (Analysts’ price target is $41.25)

PAST TOP PICK

(A Top Pick Mar 11/19, Up 16%) He'd continue to hold it. Thinks it will get back to the recent highs.

COMMENT

They've had some cost issues. Very structured about how they run their business. There is a market for it and Amazon proof to certain degrees. They will continue to do well if they can continue increasing their average price per client. The issue is how much further they can grow. Maybe they need to move to the U.S. but that's a bigger competitve market which may be very difficult for them.

BUY ON WEAKNESS

It has been a pretty good performer and has not been affected much by the AMZN-Q push into retail. Buy it on dips. He is not in the retail sector except for AMZN-Q.

PAST TOP PICK

(A Top Pick Apr 12/18, Down 19%) He is still loyal to them and increased his position not long ago. The market is predicting better days ahead. They are still growing. They are aggressively buying back shares and opening new stores. It is very, very well run company. Debt is bumping up against levels that are almost concerning him. He thinks they are a great company.

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Dollarama Inc. (DOL.TO)