CSCO 0.8MRVL 3.64MSCI 7.42LQDA 3.81CLH -5.06RRX 7.73JMHLY 0HLMA.L 0
BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

12.72
+0.04 (0.32%)
as of Jul 22, 2026, 4:06:24 pm Market Open.
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Investor Insights
star iconJul 22, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry has undergone a significant transformation from a smartphone manufacturer to a focused software company, particularly in the automotive and cybersecurity sectors. Several experts note its strong results and positive guidance, acknowledging the growth in its QNX operating system, which is embedded in a substantial number of vehicles worldwide. However, there is a sense of caution regarding the stock's valuation, with many analysts indicating that it is currently overvalued based on its price-to-earnings ratio. Additionally, while the technical performance of the stock has improved, indicating a positive trading perspective, experts express concerns about its volatility and the sustainability of its growth. Overall, analysts are divided, with some expressing interest and others urging caution due to high valuations and the need for consistent performance.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
WEAK BUY

BlackBerry(BB.TO)

Aug 19, 2011
Is tempting but he would like to see it build a little more of a base. Just came out with 7 new products, which are selling reasonably well. Trades under a 5 times multiple, which is amazing for a growth stock. No dividends. If you are a risk taker, this is not a bad bet. Could be a takeover target.
Photo of David CockfieldDavid Cockfield
Owned
Unlock Rating
$26.43

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
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DON'T BUY

BlackBerry(BB.TO)

Aug 16, 2011
His concern would be if they could compete enough on the innovation and product launch fronts. Very competitive industry.
Photo of Andrew HamlinAndrew Hamlin
No
Unlock Rating
$26.48

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Aug 15, 2011
(A Top Pick Aug 11/10. Down 57.62%.) Thinks it has no bottomed and has added some shares to some of the aggressive portfolios. Trading at less than 5X earnings.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$26.59

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Aug 09, 2011
Be prepared to hold it like there was no way to sell it. Is falling behind its competitors. Make sure it does not become an outsized position. Don’t average down. It’s still a show-me story.
Photo of John O'Connell, CFAJohn O'Connell, CFAUnlock Rating
$22.58

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Aug 08, 2011
Looked cheap at $50, looked cheap at $40 and looks cheap now but let the company turn and the market tell you that they have some of their problems fixed. You are way better to pay $2 more than to grab it here and watch a slide more.
Photo of Rick StuchberryRick Stuchberry
No
Unlock Rating
$21.81

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Aug 05, 2011
Has deviated so much from the mean that it is a screaming buy. It is almost 50% below the 200 day moving average.
Photo of Bill CarriganBill Carrigan
Owned
Unlock Rating
$22.91

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Aug 03, 2011
Rim is up against the wall. New models today are not the promised land – new software systems in them. Is dirt-cheap and is expanding dramatically in emerging markets. Worries a bit that he is too clever. He is not interested in selling it. Maybe IBM will buy it out J
Photo of Michael SmedleyMichael Smedley
Owned
Unlock Rating
$24.42

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 27, 2011
Handset business is a bad business to be in. Apple (AAPL-Q) is a big name now with a whole bunch of players who do Android. There is no assurance that in 5 years any of those players will be the dominant player. The business is too unpredictable.
Photo of Norman LevineNorman Levine
No
Unlock Rating
$24.37

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 26, 2011
Value trap. Very cheap on the basis of forecasted earnings. Trading 5-6 times earnings. They are losing market share, especially in the US. Last quarter was showing signs of weakness on international growth.
Photo of Steve CarlinSteve Carlin
No
Unlock Rating
$25.86

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jul 26, 2011
Getting to be quite compelling from a value point of view. They are not going to disappear. A good company that the market has not got much favour with. Over time if they can grow earnings and grow internationally then people will attribute a multiple like the piers have .
Photo of Michael SprungMichael Sprung
No
Unlock Rating
$25.86

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Jul 25, 2011
(A Top Pick July 23/10. Down 56.09%.) Had never imagined they would drive evaluations down to these levels.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$25.19

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 22, 2011
From one point of view, it looks like an enormous value. When you look at the way they lose market share, the way Apple (AAPL-Q) keeps eating their lunch and what happened to their Playbook tablet device, you realize it is a value trap.
Photo of David BaskinDavid Baskin
No
Unlock Rating
$26.47

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
WAIT

BlackBerry(BB.TO)

Jul 22, 2011
Growing domestically and especially over seas. The problem is that the technology hasn’t improved in 5 years. New QNX platform is due to come out soon. He is looking at it.
Photo of Richard FoglerRichard Fogler
No
Unlock Rating
$26.47

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jul 20, 2011
Hold at current. 2 current news items are disconcerting. 1) Apple's (AAPL-Q) blow-out numbers. They are also starting to make progress in emerging markets. 2) Manager who brought Playbook into existence has gone to Samsung. If you own, put a stop loss in 5%-10% below current price in case stock gets pounded unexpectedly.
Photo of Peter BriegerPeter Brieger
Owned
Unlock Rating
$25.26

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 20, 2011
This is a stock you have to stay away from. The business is massively under attack from both Google (GOOG-Q) and Apple (AAPL-Q). Dirt cheap, but dirt cheap stocks can be real value traps.
Photo of Derek Webb, CFADerek Webb, CFA
No
Unlock Rating
$25.26

Stock price when the opinion was issued

$12.63

As of Jul 22, 2026. Market Open.

electricalelectronic
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