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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
580 watching
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Investor Insights
star iconJun 6, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has shown signs of transformation from a traditional phone manufacturer to a focused software company, particularly in automotive cybersecurity and various other software applications. Experts highlight the resurgence in its stock price following a solid quarter and ongoing growth in revenue and cash flow. Nevertheless, many analysts caution about its status as a 'fallen champion' and emphasize the need for sustained performance to justify their enthusiasm. While some view it as an interesting speculative opportunity within a growing market, others suggest it lacks dynamic growth and may not be the best place for investment when compared to other options. Overall, while there is optimism around its automotive technology and cybersecurity services, the stock has reached new highs, leading some analysts to suggest taking profits or waiting for a pullback before re-entering.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Fair Value
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Similar
ORTX,OTEX
DON'T BUY

BlackBerry(BB.TO)

Aug 08, 2011
Looked cheap at $50, looked cheap at $40 and looks cheap now but let the company turn and the market tell you that they have some of their problems fixed. You are way better to pay $2 more than to grab it here and watch a slide more.
Photo of Rick StuchberryRick Stuchberry
No
Unlock Rating
$21.81

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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TOP PICK

BlackBerry(BB.TO)

Aug 05, 2011
Has deviated so much from the mean that it is a screaming buy. It is almost 50% below the 200 day moving average.
Photo of Bill CarriganBill Carrigan
Owned
Unlock Rating
$22.91

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Aug 03, 2011
Rim is up against the wall. New models today are not the promised land – new software systems in them. Is dirt-cheap and is expanding dramatically in emerging markets. Worries a bit that he is too clever. He is not interested in selling it. Maybe IBM will buy it out J
Photo of Michael SmedleyMichael Smedley
Owned
Unlock Rating
$24.42

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 27, 2011
Handset business is a bad business to be in. Apple (AAPL-Q) is a big name now with a whole bunch of players who do Android. There is no assurance that in 5 years any of those players will be the dominant player. The business is too unpredictable.
Photo of Norman LevineNorman Levine
No
Unlock Rating
$24.37

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 26, 2011
Value trap. Very cheap on the basis of forecasted earnings. Trading 5-6 times earnings. They are losing market share, especially in the US. Last quarter was showing signs of weakness on international growth.
Photo of Steve CarlinSteve Carlin
No
Unlock Rating
$25.86

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jul 26, 2011
Getting to be quite compelling from a value point of view. They are not going to disappear. A good company that the market has not got much favour with. Over time if they can grow earnings and grow internationally then people will attribute a multiple like the piers have .
Photo of Michael SprungMichael Sprung
No
Unlock Rating
$25.86

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Jul 25, 2011
(A Top Pick July 23/10. Down 56.09%.) Had never imagined they would drive evaluations down to these levels.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$25.19

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 22, 2011
From one point of view, it looks like an enormous value. When you look at the way they lose market share, the way Apple (AAPL-Q) keeps eating their lunch and what happened to their Playbook tablet device, you realize it is a value trap.
Photo of David BaskinDavid Baskin
No
Unlock Rating
$26.47

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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WAIT

BlackBerry(BB.TO)

Jul 22, 2011
Growing domestically and especially over seas. The problem is that the technology hasn’t improved in 5 years. New QNX platform is due to come out soon. He is looking at it.
Photo of Richard FoglerRichard Fogler
No
Unlock Rating
$26.47

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jul 20, 2011
Hold at current. 2 current news items are disconcerting. 1) Apple's (AAPL-Q) blow-out numbers. They are also starting to make progress in emerging markets. 2) Manager who brought Playbook into existence has gone to Samsung. If you own, put a stop loss in 5%-10% below current price in case stock gets pounded unexpectedly.
Photo of Peter BriegerPeter Brieger
Owned
Unlock Rating
$25.26

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 20, 2011
This is a stock you have to stay away from. The business is massively under attack from both Google (GOOG-Q) and Apple (AAPL-Q). Dirt cheap, but dirt cheap stocks can be real value traps.
Photo of Derek Webb, CFADerek Webb, CFA
No
Unlock Rating
$25.26

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WAIT

BlackBerry(BB.TO)

Jul 15, 2011
Would have to be under $25 to be on his watch list, but he is watching it. One of the best balance sheets out there. No debt or stupid acquisitions. What they need is killer products. He has a lot more faith in management than other analysts out there.
Photo of Benj GallanderBenj GallanderUnlock Rating
$26.24

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 14, 2011
No debt and a great long-term track record. Trading at 5X trailing earnings. The whole cell phone/wireless market has really become a consumer dominated market. This one has suddenly become uncool. Missed the last product cycle. Being something that is almost as good is not good enough. Also losing a lot of ground on the corporate side.
Photo of Lorne SteinbergLorne Steinberg
No
Unlock Rating
$26.18

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Jul 13, 2011
(A Top Pick June 22/10. Down 55.38%.) They're still holding their subscriber growth. There is tremendous value in this stock if they can get the execution right.
Photo of Jim HuangJim Huang
Owned
Unlock Rating
$27.00

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jul 12, 2011
Fallen to about 1.5X Book Value. ROE, even with severely cut back earnings, is still better than 20%, so it is getting fairly cheap. The real concern is the long term survivability against its competition. Now a trading stock, Not a Buy and Hold.
Photo of Ross HealyRoss HealyUnlock Rating
$27.52

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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