NASDAQ:AAPL

Apple Inc (AAPL)

281.74
-2.04 (0.72%)
as of Jun 29, 2026, 8:00:00 pm Market Open.
2026 watching
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Investor Insights
star iconJun 29, 2026, 12:00 am

This summary was created by AI, based on 90 opinions in the last 12 months.

Apple Inc. continues to be a dominant player in the technology space, with a significant focus on its ecosystem of products and services. Despite some concerns about its slower pace in AI development, experts agree that Apple tends to adopt a wait-and-see strategy, allowing others to burn cash in the initial stages before innovating within established frameworks. Revenue reports and improvements in sales from China indicate a strong underlying business, while high margins and a massive cash flow contribute to its financial stability. The stock is highlighted for its resilience, even amid critiques regarding its valuation and lack of a clear AI strategy. Analysts generally view the company's future with cautious optimism, noting that potential M&A activities and collaborations could reshape its market positioning.

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Consensus
Hold
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Valuation
Overvalued
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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK
Stockchase Research Editor: Michael O'Reilly AAPL is the largest single holding of Warren Buffet. Recently reported revenues were up 54%. It is trading at 38x earnings, compared to peers at over 62x. It pays a smallish dividend backed by a payout ratio of 25% of cashflow. We would buy this with a stop loss at $100, looking to achieve $159 -- upside potential over 27%. Yield 0.69% (Analysts’ price target is $158.58)
BUY

Caller was asking about selling Apple stocks for something else. Bought Facebook based on outlook for advertising. As economies begin to normalize, there will be increased ad spending. Could sell Apple shares to buy Facebook. You could own Berkshire Hathaway as a proxy to owning Apple.

BUY
Apple shattered expectations after the bell with strong beats in it quarterly report. Own this, don't trade it. No, its best days are not behind it.
HOLD
Canadian investors should definitely look at US investments. There won't be major moves in the exchange rates in the next while. AAPL-Q really leveraged the iPhone and Airpods are a great business. He now prefers some of the other technology names in the US, however.
BUY
It reports Wednesday and could report a blowout. The stock has lagged until recently when talk of better cell phone sales and potential inroads into the enterprise arose.
BUY

Cynics on Wall St. don't care about Apple's non-phone new products, but one analyst at Morgan Stanley sees strong upside for the Mac and iPad that could be gold standard for the new hybrid workforce. The rise of remote work is a Trojan Horse that gets the Mac back in the workplace so that it could become a serious threat to Dell and HP because people are spending so much time at home. Unlike the one-off consumer tech market, the enterprise business is a lot stickier and he expects Apple will get a bigger slice of this pie. For years, Apple has been dismissed as a one-trick pony, but Apple will be much more than its phone--wearables, computers and their service business.

BUY ON WEAKNESS
Wait for a pullback. Likes the service stream. Likes it for a long-term investment.
BUY
Own, don't trade Apple. It keeps producing innovative products like the Apple Watch and iPhone that users keep using and using. Forget analysts who advise selling this, then buying it later.
DON'T BUY
He owns FB, GOOGL, and NFLX. Avoided Apple as it's underperformed since September due to rotation. Right now, its future is more muted with 5% revenue growth and 9% earnings growth over the next several years. It pales compared to the others. Its future depends on how it can expand services.
BUY

Got a lift after the CEO last weekend didn't deny he's getting into the e-car business. Also, Tesla reported good numbers over the weekend. Anything to turn Apple into a Tesla rival will get Apple stock moving. It's down 5% YTD as the S&P is up 8%.

WATCH
He's in and out of this stock. He's involved in much of the supply chain for the iPhone. Concerns of production cutbacks due to less demand. Downward price action may be because investors took profits to put toward the reopening trade.
BUY
Some human behaviour will continue after Covid (and fears of the next pandemic will linger), including exercising to ward off a virus. Years ago, CEO Tim Cook told him (Cramer) that says he hopes his legacy is pivoting Apple towards health. Apple Watch (he wears one) is essential to staying healthy. Apple is not a trade, but an investment.
BUY
Has been a holder for 15 years. Apple has seen its multiple rise dramatically to mid 20s. Now it is entering 5G explosion and it is growing well. 5G will continue to get better and better. People will need new hardware to take advantage. Loyalty rate is very high for Apple. Lots of legs.
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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK
Stockchase Research Editor: Michael O'Reilly It's hard to find a reasonable value entry level with APPL. A recent pullback in the stock price gives us confidence that now is a good entry opportunity. Recently reported earnings were strong as ever and their cash position is almost $200 billion -- yes, billion. It pays a smallish dividend that is backed by only 22% of cash-flow. We would buy this with a stop-loss at $100, looking to achieve $152 -- upside potential exceeding 20%. Yield 0.66% (Analysts’ price target is $152.00)
TOP PICK
She bought it during this pullback around $120. They transitioned from 5 years ago from selling purely products to now selling products as well as recurring, high-margin services. Services account for 20% of Apple revenues now and a third of gross profits. Margins on their services are almost doubled their phones and laptops. They continue to grow their services businesses. They have a solid base of 1 billion iPhones around the world, which sets them up nicely for the 5G upgrade cycle. Also, they have Apple TV, Apple News and music. Their wearables (all 3 daughters own the Apple Watch) are a popular business with younger people. Who know what else Apple will innovate in the future? (Analysts’ price target is $151.41)
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