NYSE:TAP

Molson Coors Brewing Company (TAP)

40.57
-1.30 (3.10%)
as of May 28, 2026, 8:00:00 pm Market Open.
21 watching
0
Investor Insights
star iconMay 28, 2026, 12:00 am

This summary was created by AI, based on 2 opinions in the last 12 months.

Molson Coors Brewing Company, under the symbol TAP-N, faces significant challenges in the current beverage market. Reviews indicate a notable decline in beer consumption, particularly in North America, where younger consumers are shifting their preferences from quantity to quality. This trend is compounded by the older demographic's decreasing alcohol intake and a growing interest in healthier lifestyles. Furthermore, the potential legalization of cannabis at a federal level in the U.S. could pose additional competition and challenges to traditional alcoholic beverage consumption. As the company navigates these headwinds, its financial performance seems linked to these broader industry trends, making its growth prospects uncertain.

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Consensus
Bearish
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Valuation
Overvalued
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STZ
DON'T BUY

Cheap, but the stock chart's really following the business. Beer consumption around the world, especially in NA, is down the last number of years. No matter how well it does, it can't fight that trend. Young people are moving from quantity to quality.

DON'T BUY

The older consumer is drinking less while the younger are exercising more and watching what they drink. Cannabis is another headwind, if the US legalizes it nationwide.

WEAK BUY

He's shocked by their 24% decline in the last 3 months. The street believes that all their drinks will be hurt by the popularity of the GLP-1 weight-loss drugs, but he disagrees. He would buy more shares, but it's hard to buck the GLP-1 trend.

DON'T BUY

Growth has slowed in recent months and people here and abroad have turned hard against alcohol.

COMMENT
It posted a 5% earnings miss today, but offered a far sunnier forecast -- it can raise prices to keep up with ever-rising costs. It reported revenue growth for the first time in a decade. But wait till the conference call--for this and all stocks--because that's where the meat is. Listen for guidance.
COMMENT
Molson Coors vs. Kraft Heinz She owns neither. Kraft Heinz has pulled back a lot; 3G Capital bought them and they're famous for cutting and not reinvesting, which limits product innovation. There's little growth in North American staples; the space is very mature and highly competitive. Molson Coors: She doesn't own any beer companies, because they're all richly priced. Also, beer drinking is declining over time. She gives a slight edge to Molson Coors, but unethusiastically, because KHC is limited by the mature N.A. market.
HOLD
He does not own beer companies, but this one has been very well run. You are getting a big solid dividend. They are into all kinds of other beverages. You are going to be in a mature, somewhat declining, industry in North America but you get that solid dividend. He prefers more growth. They own a whole slew oF craft breweries but you don’t know it.
DON'T BUY
Hasn't performed well lately. Chart is terrible. Debt's gone up, sales are not going higher. So much competition in beer. Optically cheap, dividend is going up. But he can't recommend it to investors.
COMMENT
He hasn't looked at this in a long time and finds it hard to believe where it sits today. It doesn't look good, but the chart has held at these levels before: massive head and shoulders and at the bottom of it now. Very news-driven. At these levels, the risk is to the upside.
BUY
Anticipating them moving into the premium drink space. They're trying to, and are dipping into craft beers like Blue Moon beer. A defensive name that's gone up 12% in the past month. He hasn't owned it in a while, because it's been in a down trend, but it looks interesting now.
COMMENT

This is one of the top brewers, but like all the others in the beer industry, Molson Coors is struggling. Their market is extremely mature, with declining consumption. Molson has bought some craft brewers but those companies are getting expensive. Very low multiple and generates good cash flow. They are using free cash to pay down debt. But it's difficulty to find new ways to grow. It's a tough call to say to buy because the company looks relatively cheap, well-managed but maybe not likely to grow much. They're entering into joint ventures with cannabis companies, experimenting with infused beverages. He is not sure how big the market will be for these products. It might get very crowded very quickly. For the next few years, for Molson Coors, these are small projects--tiny in the grand scheme of things.

DON'T BUY

Brewers are struggling with declining sales. Valuation is still on the rich side, mainly because of declining margins. Doesn’t have EM exposure that you’d like to see. Be cautious. Compares poorly to its peers. (Analysts’ price target is $77.43.)

BUY

Weaker volume sales in US. Core business is US and Canada. Free cash flow is about 10% free cash flow yield. Concern that beer growth is slowing. They’ve been smart and done a joint venture with a marijuana company. This is a good level to buy.

BUY

A defensive name. A company that looks to be acquired. The stock looks goods now on the pullback. Steady dividend and good yield. Maybe the fact that marihuana is being legalized affected the price of the stock and its multiples. A boring traditional business as it is

COMMENT

Had a terrific 2015-2016 and a “not so good” 2017. Thinks that was part of a rotation out of defensive, boring stocks into sexy technology names. This is not going to be a fast grower. It recently acquired Millers Coors, a much bigger company. Not a growth story, but more of a cost control story. There is a lot of value in this. It is worth $100 a share, and perhaps $125 in a couple of years once it pays down the debt, as well as a potential acquisition by Heineken.

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Molson Coors Brewing Company (TAP) Frequently Asked Questions

What is Molson Coors Brewing Company stock symbol?

Molson Coors Brewing Company is a American stock, trading under the symbol TAP (previously TAP-N on Stockchase) on the New York Stock Exchange (TAP). It is usually referred to as NYSE:TAP or TAP

Is Molson Coors Brewing Company a buy or a sell?

In the last year, 2 stock analysts published opinions about TAP (previously TAP-N on Stockchase). 0 analysts recommended to BUY the stock. 2 analysts recommended to SELL the stock. The latest stock analyst recommendation is . Read the latest stock experts' ratings for Molson Coors Brewing Company.

Is Molson Coors Brewing Company a good investment or a top pick?

Molson Coors Brewing Company was recommended as a Top Pick by Barry Schwartz on 2018-01-09. Read the latest stock experts ratings for Molson Coors Brewing Company.

Why is Molson Coors Brewing Company stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for help on deciding if you should buy, sell or hold the stock.

Is Molson Coors Brewing Company worth watching?

2 stock analysts on Stockchase covered Molson Coors Brewing Company in the last year. It is a trending stock that is worth watching.

What is Molson Coors Brewing Company stock price?

On 2026-05-28, Molson Coors Brewing Company (TAP) stock closed at a price of $40.57.