Suncor Energy Inc (SU.TO) Buy, Sell or Hold

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Suncor Energy Inc (SU.TO)

76.43

-0.67 (0.87%)

as of Jun 26, 2026, 8:00:00 pm Market Open.

1170 watching

Investor Insights

Jun 28, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

Suncor Energy Inc. (SU) has garnered a mix of positive insights and considerations from experts. Many commend the company's impressive turnaround under new management and note its strong potential due to the long-life reserves of oil sands, combined with significant free cash flow generation. While some analysts highlight its solid operational efficiency and attractive dividend returns, others raise concerns about the potential volatility tied to fluctuating oil prices and the challenges facing the broader Canadian energy sector. Despite these concerns, there is a prevailing sentiment that SU remains a good long-term investment, particularly given the backdrop of increasing demand for Canadian energy and ongoing infrastructure development. The stock is viewed as a core holding in the energy space, with substantial upside potential amid reasonable valuations relative to peers.

Consensus

Positive

Valuation

Fair Value

Similar

CNQ

BUY

Company shares trading higher as a result of shareholder activism. Stock trading at a discount compare to other majors. 23% free cash flow yield. Expecting 52% upside, but can do better in other names. If own shares, hold them.

HOLD

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The activist investor could be positive overall. The long term impact will depend if things change. However, the stock has lagged the sector, and management could use a refresh. Cost savings could be implemented and growth could improve. Unlock Premium - Try 5i Free

BUY

Thinks company is a quality name even with activist pressures. Strong dividend with reasonable trading multiple. Investors can collect dividend while operations are straitened out. Good time to buy shares.

PAST TOP PICK

(A Top Pick Apr 21/21, Up 65%) Still likes it. With CNQ, a benchmark energy stock in Canada. We're in a very good market for Canadian energy producers. Potential for greater dividends or share buybacks. Core holding. Yield is over 4%.

BUY

It's benefitting from rising energy prices and the Russian war, but he wouldn't hold this long term. He likes it because it is getting into solar and wind energy. The world is moving towards alternative energy.

COMMENT

Suncor vs. Keyera Very different companies. SU is huge, vertically integrated. KEY is a midstream that processes and distributes nat gas. Keyera is paid by the volume they produce, so it's a steady business. But SU relies on the price of oil, which is high now, but was low 24 months ago. SU also has refinery operations and retail, so there are revenues there too, and slightly less dependent on crude oil prices. Do you have the highs and lows of Suncor or the steadiness of Keyera?

TOP PICK

Well positioned in both upstream and downstream operations. Strong financials and management team. Investing in renewables (carbon capture and diesel technology). Share price at attractive level. Bullish long term on the energy sector (10 years).

BUY

Oil and gas are really good businesses. Cashflow used to pay down debt, increase dividends, and buy back shares. SU has executed this very well. Though oil is volatile, price will stay elevated, giving SU tons of free cash. Energy security will become more important going forward. Gives them credit for steps on ESG. He owns CNQ instead.

COMMENT

She owns no oil producers, though hung onto pipeline stocks. If you want exposure to oil, SU is a candidate, though you're chasing the rally in crude oil now. She prefers CNQ for growing despite the commodities cycle.

DON'T BUY

He'd own CNQ, raised dividend 22 years in a row, having its day in the sun. CNQ has a great CEO and is the safest play in the oil patch. If oil prices stay here, CNQ could go higher.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. As an integrated company, it has less leverage to rising prices compared to a pure producing company. It is still up 47% in the past years. Investors are selling on news and many energy stocks declined yesterday. Generally still doing very well. Unlock Premium - Try 5i Free

HOLD

Nice dividend around 4-4.5%, well covered. Balance sheet is fine. We're getting to the end of Omicron, and as things open up this summer we're going to see a lot more travel. OPEC is capped. Despite the green revolution, demand for oil has never gone away. He's optimistic on the price for oil. Reasonably valued, despite the run off the bottom. Hold on. His modelling suggests $52-55, and if oil goes to $125-150 as some suggest, you could see some real fireworks in this stock.

BUY ON WEAKNESS

Oil is riding high. Be patient and wait for a pullback. Long-life asset, vertically integrated, which makes it less sensitive to the downside but also to the upside, so it's lagged a bit. Shareholder friendly. Valuation a bit ahead of itself. High dividend.

HOLD

On par with CNQ, which he loaded up on. Both great companies, good additions to your Canadian portfolio. You want access to the commodity in an inflationary environment. Not terribly expensive. If you own it, sit on it, as energy looks tight for the next number of years.

BUY ON WEAKNESS

Has been overweight energy. Likes it for the value perspective. Would buy below $35. Has been selling into strength. Thinks we will see some weakness shortly. Could go back up to $45. Would be inclined to buy pullbacks.

Showing 136 to 150 of 2,025 entries

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Suncor Energy Inc (SU.TO)