Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 4, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) is seen as a generally solid investment by various experts, although the performance and outlook differ among analysts. Some highlight that SLF trades at a lower price-to-earnings ratio compared to Canadian banks and has demonstrated decent ROE figures, albeit with some recent challenges in its dental business in the U.S. Analysts suggest holding onto SLF, given its long-term growth potential, particularly in Asian markets, and its consistent dividend growth. Despite the positive aspects, there are concerns about current valuations, with some experts seeing it as not cheap relative to book value and growth expectations. Overall, the consensus indicates a bias towards maintaining existing positions while being cautious about new investments.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

DON'T BUY

Asset mngmnt holdings have dragged it down. Expect continuing pressure.

BUY

Current problems are temporary. Weak price makes it a good deal now. (Other insurance companies have the good news already priced in.

BUY

Very attractive. Good possibility of merger.

BUY

Its asset manager business in US got hit. Bad news has already been built in and lower interest rates will create an upsurge.

BUY

Still some room to grow. Likes them all, but Manu is #1.

TOP PICK

Has dropped, but good long term potential. At a good price now

WAIT

Has dropped and expect some more weakness over the next 3.4 months. Good long term

BUY

A favourite in the insurance sector. Good buy at this price

BUY

An enormous company with a good asset base.

SELL

Have now over done. Don't expect takeovers to have too much effect on price.

HOLD

Short term will probably stay flat. Long term outlook is good

BUY

Had an earnings warning, but still thinks this sector is good and taking the opportunity to buy.

BUY

Insurance companies are good conservative investments and expects more upside re mergers

TOP PICK

Great performer. Money management in US> Good long term company

BUY

A good holding

Showing 1,006 to 1,020 of 1,049 entries

Most Recent Experts

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Stephanie Link, Chief investment strategist, Hightower

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Sun Life Financial Inc (SLF.TO)