Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

TOP PICK

Great performer. Money management in US> Good long term company

BUY

A good holding

DON'T BUY

A global play. Had a good year. Luke warm at the present

BUY

Likes. US arm is very good

BUY

Good place to hide. Attractively valued, a core holding

BUY

Consolidations will occur. Good sector as a defense

SELL

At their top. Too high a price

BUY

A good company and good core holding

Wealthica Track your Stocks in your Watch List

SELL

Has done spectacularly well. At its high.

HOLD

Have shot up in last year & have probably topped in near term

BUY

Recent drop is short term. Earnings predictable (Interest rate drop is good for financials) Short term may be stagnant, but long term is good

DON'T BUY

Thinks they're at their top now

BUY

Insurance companies still have room to grow 15% a year. Feels Sun life is the best bargain

SELL

Good news already built in

HOLD

At full value now. If earnings continue as strong, look for strong dividends

Showing 1,021 to 1,035 of 1,051 entries

Most Recent Experts

Kevin Simpson

Capital Wealth Planning

Rob Sechan, Managing Partner, New Edge Capital

New Edge Capital

Stephen Weiss, Founder, Short Hills Capital Partners

Short Hills Capital Partners

Jim Lebenthal

Cerity Partners

Brian Madden

First Avenue Investment Counsel

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Sun Life Financial Inc (SLF.TO)