Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 4, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) is seen as a generally solid investment by various experts, although the performance and outlook differ among analysts. Some highlight that SLF trades at a lower price-to-earnings ratio compared to Canadian banks and has demonstrated decent ROE figures, albeit with some recent challenges in its dental business in the U.S. Analysts suggest holding onto SLF, given its long-term growth potential, particularly in Asian markets, and its consistent dividend growth. Despite the positive aspects, there are concerns about current valuations, with some experts seeing it as not cheap relative to book value and growth expectations. Overall, the consensus indicates a bias towards maintaining existing positions while being cautious about new investments.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

DON'T BUY

A global play. Had a good year. Luke warm at the present

BUY

Likes. US arm is very good

BUY

Good place to hide. Attractively valued, a core holding

BUY

Consolidations will occur. Good sector as a defense

SELL

At their top. Too high a price

BUY

A good company and good core holding

SELL

Has done spectacularly well. At its high.

HOLD

Have shot up in last year & have probably topped in near term

BUY

Recent drop is short term. Earnings predictable (Interest rate drop is good for financials) Short term may be stagnant, but long term is good

DON'T BUY

Thinks they're at their top now

BUY

Insurance companies still have room to grow 15% a year. Feels Sun life is the best bargain

SELL

Good news already built in

HOLD

At full value now. If earnings continue as strong, look for strong dividends

DON'T BUY

Doesn't expect any more upside on insurance companies

DON'T BUY

Insurance companies have had a very strong run and now fully valued

Showing 1,021 to 1,035 of 1,049 entries

Most Recent Experts

Malcolm Ethridge, Mgn. partner, Capital Area Planning Group

Capital Area Planning Group

Kevin Simpson

Capital Wealth Planning

Josh Brown, CEO, Ritholtz Wealth Management

Ritholtz Wealth Management

Michael Hakes - CFA, MBA

Murray Wealth Group

Stephanie Link, Chief investment strategist, Hightower

Hightower

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We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)