Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 13, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc (SLF) has been witnessing a rally, reflecting optimism in the insurance sector bolstered by a robust money management business linked with stock market performance. However, experts express caution due to potential risks in private credit, where sector losses have been observed. Current pricing metrics highlight SLF trading at a lower price-to-earnings ratio (11.7x) compared to Canadian banks but not necessarily cheap based on its book value. The company has had its challenges lately, particularly with asset management and a tough Canadian market. That said, there are some bullish sentiments owing to upcoming restructuring efforts and a recovery in U.S. operations, though perspectives on long-term growth vary among analysts.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

A good holding

DON'T BUY

A global play. Had a good year. Luke warm at the present

BUY

Likes. US arm is very good

BUY

Good place to hide. Attractively valued, a core holding

BUY

Consolidations will occur. Good sector as a defense

SELL

At their top. Too high a price

BUY

A good company and good core holding

SELL

Has done spectacularly well. At its high.

HOLD

Have shot up in last year & have probably topped in near term

BUY

Recent drop is short term. Earnings predictable (Interest rate drop is good for financials) Short term may be stagnant, but long term is good

DON'T BUY

Thinks they're at their top now

BUY

Insurance companies still have room to grow 15% a year. Feels Sun life is the best bargain

SELL

Good news already built in

HOLD

At full value now. If earnings continue as strong, look for strong dividends

DON'T BUY

Doesn't expect any more upside on insurance companies

Showing 1,021 to 1,035 of 1,050 entries

Most Recent Experts

Richard Orrell

RN Croft Financial Group

Stan Wong

Private Wealth Management, ScotiaMcleod

The Panic-Proof Portfolio (Stockchase Research)

Stockchase Premium

The Weekly Buzzing Stocks by Billy Kawasaki

Stockchase

Chris Blumas

at Raymond James Investment Counsel Ltd.

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Sun Life Financial Inc (SLF.TO)