TSE:PRL

Propel Holdings (PRL.TO)

23.84
-1.10 (4.41%)
as of Jun 25, 2026, 8:00:00 pm Market Open.
162 watching
0
Investor Insights
star iconJun 25, 2026, 12:00 am

This summary was created by AI, based on 35 opinions in the last 12 months.

Propel Holdings (PRL-T) has garnered mixed reviews from industry experts, reflecting the challenges faced by alternative lenders in today's economic landscape. While some analysts criticize the stock due to high credit loss provisions and potential risks associated with sub-prime lending, others recognize its solid growth trajectory and established management. The firm has shown impressive revenue growth and has proactively adjusted its underwriting standards in light of increasing delinquencies. Despite presenting a growth story backed by its expansion in the US and UK markets, concerns around the economic climate and consumer credit ability persist, particularly as rates of delinquency rise. Overall, the general sentiment leans towards cautious optimism, suggesting that while risks exist, there is potential for recovery and growth as the company demonstrates sound fundamentals and an innovative approach through AI-driven lending.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Undervalued
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Similar
Goeasy,GSY
DON'T BUY

It's had a great run, but could underperform if we get a global recession, based on what Trump is doing. He wants to see this company go through one complete business cycle before considering it. Recent performance has been great, though.

WATCH

Likes it. Not immune from tariffs. If tariffs don't go on, and we have a good economy (which is in doubt right now), it's a great stock. Cheap at 8x with 36% growth rate. Stock's come down in the last week -- it's not personal, it's just the market. High risk. Tethered to credit cycle, so don't buy if you're negative on the economy. Nice dividend.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK
(A Top Pick Sep 05/24, Up 20.5%)Stockchase Research Editor: Michael O’Reilly

Our PAST TOP PICK with PRL has triggered its stop at $33.  To remain disciplined, we recommend covering the position at this time.  When combined with our previous guidance, this will result in a net investment gain of 43%.

HOLD

Fast-growing business. Legislative risk on the high interest rates they charge. Might also be susceptible to economic weakness. 

DON'T BUY

Levered spread, but competing in niches where it's the largest. Potential for less risk and spread compression. Wishes he'd investigated further when it was cheaper. He wouldn't buy at this level, but it's been 6-9 months since he's taken a close look.

BUY

A large holding of his. A UK acquisition will be accretive and will diversify their geography. 2026 revenues are +40 and earnings +70, as it trades at 10-11x. Lots of growth ahead. 

BUY ON WEAKNESS

Unique financial delivery company, taking advantage of technology. Starting to break out. Continue to hold, and nibble away at it.

PAST TOP PICK
(A Top Pick Jan 15/24, Up 144%)

Biggest position in his fund. Can't say enough positive things about it. Not as cheap as it was, has gone from 3x PE to 10x PE. Growing 30-40% a year. Still likes it.

PAST TOP PICK
(A Top Pick Jun 05/24, Up 79%)

It is a fintech company and a provider of credit through intermediators, all through AI. In fact it is almost a pure AI play. It covers Canada, the U.S. and U.K. It is still trading at a single digit P/E, growing at 67%, with earnings growing almost faster than the share price.

TOP PICK

Caters to the sub-prime market. Very profitable, scalable business with lots of growth. Very AI-driven to deliver more precise marketing and underwriting. Trades at 12x PE for 2025 earnings, 31% growth rate. If economy stays healthy in 2025-26, credit should be stable. Yield is 2%.

Because it's a growthy company, you probably want to own it in a non-registered account.

(Analysts’ price target is $44.21)
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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK
(A Top Pick Sep 05/24, Up 62.3%)Stockchase Research Editor: Michael O'Reilly

Our PAST TOP PICK with PRL is progressing well.  To remain disciplined, we recommend trailing up the stop (from $30) to $33 at this time.

BUY

Great company. Similar to GSY, but operates globally. Just made an acquisition in the UK, very accretive and profitable, doesn't need to be integrated. Good risk management.

BUY

More of an online lender to sub-prime borrowers. Higher growth rate than GSY. Very high ROE. Integrating a UK acquisition, more upside to come from that because AI algorithms can be used to grow it faster.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK
(A Top Pick Sep 05/24, Up 59.2%)Stockchase Research Editor: Michael O'Reilly

Our PAST TOP PICK with PRL is progressing well.  To remain disciplined, we recommend trailing up the stop (from $27) to $30 at this time.

WAIT

It is 2 years old, doing many things right, has grown earnings at 40% and raised its dividend many times. Therefore it is both income and growth. Its valuation is higher now and is near 20X earnings while the sector trades at 11 or 12X. Has business in both the U.S. and Canada. He is a little concerned if Trump sets the maximum interest rate at 10% but does not necessarily think that will happen. It should consolidate so you could buy in the lower 30's.

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