TSE:PRL

Propel Holdings (PRL.TO)

25.73
-0.40 (1.53%)
as of Jul 15, 2026, 8:00:00 pm Market Open.
163 watching
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Investor Insights
star iconJul 13, 2026, 12:00 am

This summary was created by AI, based on 35 opinions in the last 12 months.

Propel Holdings (PRL) is navigating a challenging environment due to rising credit loss provisions and market concerns surrounding sub-prime lending. While many experts recognize the company's strong management team and innovative AI-driven credit assessment system, there is a cautious sentiment related to the overall economic conditions impacting low- to mid-end consumers in Canada. The stock has experienced a notable decline, often being unjustly linked to other alternative lenders like GoEasy (GSY), yet it continues to attract attention due to its growth potential and significant market segment. Analysts point out the potential for a rebound, given the company's strong revenue growth and historically robust dividend increases. However, the overarching risk associated with sub-prime lending and uncertain economic conditions requires careful monitoring from investors.

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Consensus
Cautious
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Valuation
Undervalued
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Similar
GSY
BUY

Non-prime lending is a tough business. Canada has capped interest rates on how much you can charge. They have to charge a lot to make any money. PRL has grown a lot since going public a few years ago. They raised their dividend many times. Shares climbed to $40, then sank in recent months, though their business has not changed. Why? Fundamentals are sound. Perhaps there are fears of loan defaults. But during recessions, they get more clients, people desperate for loans. Caveat: shares go down with the market in a recession. Dividend and growth are okay. The valuation is down to a low and is attractive.

BUY ON WEAKNESS

Significant pullback, especially on Q4 results and softer guidance. But revenue and net income still up. Fintech is shaking up the finance world. Not a giant in the space like a PYPL, but a longer-term rising star. Leader in the space of lending to the underserved consumer. Economic uncertainties will be a challenge.

The dip might well be worth grabbing for growth. On her watchlist.

(Analysts’ price target is $42.00)
DON'T BUY

It's had a great run, but could underperform if we get a global recession, based on what Trump is doing. He wants to see this company go through one complete business cycle before considering it. Recent performance has been great, though.

WATCH

Likes it. Not immune from tariffs. If tariffs don't go on, and we have a good economy (which is in doubt right now), it's a great stock. Cheap at 8x with 36% growth rate. Stock's come down in the last week -- it's not personal, it's just the market. High risk. Tethered to credit cycle, so don't buy if you're negative on the economy. Nice dividend.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK
(A Top Pick Sep 05/24, Up 20.5%)Stockchase Research Editor: Michael O’Reilly

Our PAST TOP PICK with PRL has triggered its stop at $33.  To remain disciplined, we recommend covering the position at this time.  When combined with our previous guidance, this will result in a net investment gain of 43%.

HOLD

Fast-growing business. Legislative risk on the high interest rates they charge. Might also be susceptible to economic weakness. 

DON'T BUY

Levered spread, but competing in niches where it's the largest. Potential for less risk and spread compression. Wishes he'd investigated further when it was cheaper. He wouldn't buy at this level, but it's been 6-9 months since he's taken a close look.

BUY

A large holding of his. A UK acquisition will be accretive and will diversify their geography. 2026 revenues are +40 and earnings +70, as it trades at 10-11x. Lots of growth ahead. 

BUY ON WEAKNESS

Unique financial delivery company, taking advantage of technology. Starting to break out. Continue to hold, and nibble away at it.

PAST TOP PICK
(A Top Pick Jan 15/24, Up 144%)

Biggest position in his fund. Can't say enough positive things about it. Not as cheap as it was, has gone from 3x PE to 10x PE. Growing 30-40% a year. Still likes it.

PAST TOP PICK
(A Top Pick Jun 05/24, Up 79%)

It is a fintech company and a provider of credit through intermediators, all through AI. In fact it is almost a pure AI play. It covers Canada, the U.S. and U.K. It is still trading at a single digit P/E, growing at 67%, with earnings growing almost faster than the share price.

TOP PICK

Caters to the sub-prime market. Very profitable, scalable business with lots of growth. Very AI-driven to deliver more precise marketing and underwriting. Trades at 12x PE for 2025 earnings, 31% growth rate. If economy stays healthy in 2025-26, credit should be stable. Yield is 2%.

Because it's a growthy company, you probably want to own it in a non-registered account.

(Analysts’ price target is $44.21)
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Unlock this Panic-proof Portfolio opinion with Stockchase Premium

Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK
(A Top Pick Sep 05/24, Up 62.3%)Stockchase Research Editor: Michael O'Reilly

Our PAST TOP PICK with PRL is progressing well.  To remain disciplined, we recommend trailing up the stop (from $30) to $33 at this time.

BUY

Great company. Similar to GSY, but operates globally. Just made an acquisition in the UK, very accretive and profitable, doesn't need to be integrated. Good risk management.

BUY

More of an online lender to sub-prime borrowers. Higher growth rate than GSY. Very high ROE. Integrating a UK acquisition, more upside to come from that because AI algorithms can be used to grow it faster.

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