TSE:PRL

Propel Holdings (PRL.TO)

21.99
+0.79 (3.73%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
161 watching
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Investor Insights
star iconJun 3, 2026, 12:00 am

This summary was created by AI, based on 35 opinions in the last 12 months.

Propel Holdings (PRL-T) is exhibiting a mix of strengths and challenges as highlighted by various experts. While several analysts recognize its potential for strong growth and appreciate its solid management, there are concerns related to the economic environment and the inherent risks of sub-prime lending. The company's use of AI in credit assessments and its focus on the US market have been noted as positive factors. However, rising delinquencies and credit loss provisions are causing caution among investors. Despite recent sell-offs, many believe the stock is undervalued relative to its growth potential, attributing its decline to broader industry pressures rather than a fundamental weakness in its business model.

consensus icon
Consensus
Cautious
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Valuation
Undervalued
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Similar
Goeasy,GSY
HOLD
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

We can't personalize answers, but the stock has solid momentum and remains reasonably valued. Year over year growth looks good and the last quarter was VERY strong. The dividend was raised in November. We would be comfortable continuing to hold.
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TOP PICK

It is an online lender that gives fast access to LOC's and loans mostly to customers in the U.S. Its forecast is for 3X higher revenue and 5X higher profits than its IPO two years ago but the stock is up only 30% since then. It has everything: high growth rate, single digit P/E, 3 1/2% yield. Its technology is incredible. It can look at 1000 variables on a borrower in under 10 seconds.     Buy 5  Hold 0  Sell 0

(Analysts’ price target is $14.10)
BUY ON WEAKNESS
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

PRL operates as a consumer lending platform and is now trading at 5.9x times' Forward P/E. In the last few years, revenue growth has been solid. The balance sheet is quite leveraged with long-term debt of $172M, and long-term debt/equity is around 1.82x. PRL’s business model involves borrowing long-term debt and lending it within a short period of time to consumers. Shares are up 48% YTD yet PRL is trading quite cheaply given its growth prospects. Business may improve as well with lower rates. Insiders are committed with 24% ownership and the last quarter was nicely ahead of estimates. It went public in 2021 and only received went over its IPO price. But it is starting to put things together and we consider it interesting. We still prefer much larger peer GSY overall.
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BUY
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

PRL offers credit products and services to the underserved population and its products include: moneykey (loans and lines of credit for US customers), creditfresh (open-ended lines of credit for US customers), fora (lines of credit for Canadian customers), and pathward (lending as a service partner for the US). It has shown high growth rates over the past several years (58% and 75% most recently) and with a small revenue base of $242M it can see good growth into the future. Analyst estimates call for 33% and 36% growth over the next tow years. It's profitable and trades at a cheap valuation of 5.5X forward P/E, and has a growing balance sheet. We think it looks decent here, although it does have small-cap size risks. It does not yet generate positive free cash flow, and it is mostly funded through debt, but it is moving in the right direction. We would consider it buyable today, while being mindful of position sizing and the company's risks. 
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PAST TOP PICK
(A Top Pick Mar 01/22, Down 20%)

Canadian based online lending company.
Large disconnect between fundamentals and current share value of company.
Trading at 4x earnings which is very low.
Low valuation presenting good buying opportunity for long term shareholders.
Management owns 50% of the stock.

PAST TOP PICK
(A Top Pick Mar 01/22, Down 29%) It is an online lender giving access to credit for the U.S. consumer. Q1 was quite good and management maintained guidance. Watch for more partnerships with U.S. banks. Its dividend is 6% and if it meets guidance it is trading at a very low valuation. It is high growth, under-followed and misunderstood. He is adding.
TOP PICK
It launched last October, so few know it. They have an online platform to extend credit to US consumers. Growth is crazy, growing their loan book by 100% annually, the company predicts and yet the PE is single digit. This pays a 4.5% dividend. An up and coming stock. (Analysts’ price target is $17.38)
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