NYSE:JCP

J.C. Penney (JCP)

0.19
-0.00 (0.00%)
as of May 18, 2020, 8:29:59 pm Market Open.
2 watching
0
SELL ON STRENGTH

The trend is done and there is no sign of it breaking. Tax loss selling probably right now. Any rally be would use to get out.

DON'T BUY

This is one that he probably wouldn’t touch with a 10 foot pole because of all the controversy that has been going on. Chart shows a very strong downtrend but has been showing signs of finally bottoming. During the last month or so, it has started to outperform the market and is currently above its 20 day moving average, but it is debatable if this is a trend or not. Needs to show a period of time where it is showing regular trends.

DON'T BUY

Such a massive turnaround and restructuring, brand new management team. Way too much risk involved in this kind of turnaround. It would be a few years out before she would take a position.

DON'T BUY

Trends in department store businesses are negative. Highly levered balance sheet and a declining business.

HOLD

Not a stock he would average down on. He prefers Macy’s, where valuations are better.

DON'T BUY

Has no visibility over the horizon. It is so troubled. He can’t see the future out there. So many changes in management. Core customers went elsewhere.

SELL

$1.92 model price, negative 76% differential. Solvency is a real issue for this company.

DON'T BUY

Did a huge financing and raised a little over a billion dollars recently to shore up the balance sheet. This probably got them through the real crucial issue of if they are going to survive the Christmas shopping season or not. This is a big ship to turn around. Retailing business is usually very competitive.

DON'T BUY

Fundamentals are clearly impaired. Management changes have not worked. Department stores in the US are feeling pressure. They were in a bad spot, did a bunch of changes that didn’t work and now are in a worse spot. Would not recommend unless you had high risk capital.

DON'T BUY

Too much controversy for him. Have been miss-managed. Apparel business is a fickle business. Consumer is demonstrating that they are not as strong and confident as we thought. They are trading more on technical issues and emotions, than the true fundamentals.

SELL

Clearly in a downward trend. When you see a dog that is barking, get out. This puppy is not going anywhere.

DON'T BUY

Likes retail and consumer discretionary in the US. Prefers XRT-N, the ETF. FDN-N as well.

COMMENT
Retail sector in the US has been beaten up. It’s at levels where valuation is starting to look fairly reasonable at around 50% of revenues and 10X earnings.
TOP PICK
New management,4-5 years ago, began focusing on margins, merchandising. Margins have risen from 0% in 1999 to 10% in 2006. Expect this will go up to 12%. Strong sales growth. 14 X earnings
TOP PICK
A turnaround story. Good margin improvement. Merchandising strategy improving. Only sells at 10 X next year's earnings.
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