Alphabet Inc (GOOG) Buy, Sell or Hold

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Daily Stock Opinions and Ratings

Alphabet Inc (GOOG)

344.41

+0.73 (0.21%)

as of Sep 18, 2026, 8:00:00 pm Market Open.

1436 watching

DON'T BUY

Too expensive.

BUY

Came out with dynamite numbers. Much better than anyone expected. Very hard to quantify the value that they have. Walking into uncharted territory.

DON'T BUY

This is trading on the hopes of all the other things it can do. It is using its expensive shares to buy other expensive things. If you don't have the stomach for volatile stocks, keep away from it.

DON'T BUY

Caller wondered about Shorting. You have to be a very, very brave person to even think about shorting this. Agrees that the price is very high, but considering the incredible success of the company, too risky.

DON'T BUY

Selling at 51 X next year's earnings with earnings growth of 33%. Being driven by advertising but advertising is dependent on economic growth, which is slowing down in the US.

SELL

Charity shows three successive tops, each one lower than the last. Could go a lot lower.

SELL

Has had a huge move. The brand name has been carrying it but in the end, he is not sure how long they can dominate the sector.

WAIT

His recent concern is that it made a peak earlier in the year and the chart is now developing a wedge. His sense is that, because he is bearish on the market, he can see a pull back to the $325 area where it would be a Buy.

DON'T BUY

The total value is more than half of Microsoft (MSFT-Q), so to get a 15% return, it would need to be bigger than Microsoft over the next 5 years.

BUY

Has a fairly strong momentum. It is the leader now in sponsored advertising. The issue is, can this company maintain its growth over several years.

TOP PICK

A classic example of a next-generation winner where the numbers are still wrong. Last quarter showed a very heavy upside. The caveat is the funny ownership structure and they don't like talking much as he would like.

HOLD

Wouldn't buy more at this price.

TRADE

Growth will be slowing in Google, it's seen it's best for a while. He would buy at $200.

DON'T BUY

Its multiples are too huge for him. He likes to buy stocks with very low multiples before people recognise the quality and the growth of the company.

DON'T BUY

Changing the nature and the face of entertainment. The stock is too expensive and you have to be careful of what you pay for these things.

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Alphabet Inc (GOOG)