Dollarama Inc. (DOL.TO) Buy, Sell or Hold

Dollarama Inc. (DOL.TO)

183.57

+3.52 (1.96%)

as of Sep 25, 2026, 8:00:01 pm Market Open.

678 watching

DON'T BUY

Why was it hit so hard and will it recover to $50? A phenomenal growth story that probably still has years to go. When a huge growth stock becomes a mature company and there are questions about the growth, the multiple will contract. We are probably in that phase with this one. Don’t play it for much more than a bounce at the $40ish level.

PAST TOP PICK

(A Top Pick Jan 02/18, Down 30%) The consumer is still there. They had two quarters that have been weak. From a valuation perspective it's trading at values not seen since 2012. Well-run company. There hasn't been a real material problem for the company.

BUY ON WEAKNESS

This is still quite good. He would not buy into the stock right not. Financials are a little weaker and growth has slowed down. This company will be fine long term. He thinks could still get it at a lower price. It is a great company.

COMMENT

Active shortseller creating pressure, plus pricing pressure. Defensive name, but richly valued. Now accept credit cards, greater margins. Chinese tariffs are an overhang. Holiday period is good for them, valuation’s come down. Shortseller’s allegations are pretty serious, and time will tell. Scaled in approach to buying in is recommended.

WEAK BUY

He exited. Same-stores sales were a big worry as were their rush to open new stores. Recently, a short report was negative and hit the stock. Usually, investors flock to DOL-T as a defensive stock. But, it's fallen so far it's worth looking at now.

DON'T BUY

Doesn't love it. It's been a growth stock and so has had a premium in their stock. So when it had a recent misstep, the stock got killed. Even after the pullback, it's still a pricey stock in terms of valuation. He fears more competition coming, and as they raise they prices to a few dollars, DOL starts to compete with stores like Walmart.

TOP PICK

It’s come down, and it’s at its 200-week moving average for the very first time in its existence. It’s very important that it holds here. Fingers crossed, it will be back to $50 before you know it. Yield is 0.5%. (Analysts’ price target is $47.86)

HOLD

He is fine continuing to hold it. They have a ten year history of creating value for shareholders. The short report was criticizing the company for being successful and having high margins. They are not at the limit to which they can grow and after that they will be a pretty attractive takeover target.

BUY

Had a rough ride lately. He still thinks it is a darling. He's taking the contrarian view. it's defensive yet growth. The 3-for-1 stock split was a smart move. Now is a good time to enter this with a 5-year view. If we enter a recession, this will be the darling stock. Yes, we're seeing competitors, but none with the magnitude of DOL. Who cares if DOL sells things at $2 or $3?

COMMENT

Recent scare of shrinking growth. You're fine buying it here. DOL can increase product prices a few dollars. But this will be a rough ride.

WATCH

They had a few weak quarters based on weak same-store growth. They haven't had much competition in Canada, so it's traded at a premium vs. U.S. peers. It's been punished badly for missing recent reports. She's watching it. DOL is increasing price points beyond $1. A recent short report countered that DOL will become like any other retailer. Valuation is looking more attraction, but they could face competition from Miniso.

DON'T BUY

It is at the bottom of their consumer discretionary rankings. Its heyday of actually being a dollar store competitor is behind it. It does not look good on value. It has broke the technicals. He does not see value in this name. He would stay away from this name.

DON'T BUY

Purchase puts and short the stock? Don’t buy the stock. A lot of the bad news is already priced in, so puts are not a great idea right now. Stock will be affected by Amazon. The company will either recover, or it will go bankrupt.

DON'T BUY

This is a company that had its day. They moved from dollar to two and three and now it is hard to find things for a dollar. At the same time their wage rates have gone up quite a bit. Their consumer is becoming savvier on-line and they don’t have an online product. They have to do something about this business model.

DON'T BUY

Valuations are high earlier this year and have been dropping. Long-term, he likes this. Dollar Tree might expand here, and the rising dollar doesn't help. Nothing's really a dollar at DOL anymore. It's below its 200-day moving average. Trading at 20x earnings, not exactly cheap. He's watching it.

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Dollarama Inc. (DOL.TO)