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Diageo PLC (DEO)

NYSE:DEO

Diageo PLC (DEO)

85.16
+2.08 (2.50%)
as of Jul 27, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 27, 2026, 12:00 am

This summary was created by AI, based on 6 opinions in the last 12 months.

Diageo PLC is currently facing significant challenges reflecting a shift in consumer behavior, particularly among younger generations who are drinking less. The company's recent performance has prompted a drastic cut to its dividend, with some experts pointing to an erosion of brand strength and high inflation affecting consumer spending. While a few analysts believe there could be a potential turnaround due to a new CEO and a focus on premium brands, the overall consensus leans towards caution. The contentious market dynamics, including cannabis competition and legal issues surrounding specific product lines, further complicate its outlook. Experts recommend keeping a close watch on the stock, suggesting that despite its current premium brand positioning, the company may need to reevaluate its pricing strategies.

consensus icon
Consensus
Sell
valuation icon
Valuation
Overvalued
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Similar
Nestle,NSRGY
DON'T BUY

Diageo PLC(DEO)

Dec 18, 2023

On Nov. 10, they issued an operating profit warning, because they're getting killed in Latin America and the Caribbean, because consumers are trading down to cheaper brands. Younger people are drinking less hard alcohol than previous generations, verified by a recent poll. One factor is the legalization of cannabis. Another is that companies have been hiking liquor prices too often. Also, the new weight-loss drugs reduce craving for booze.

Photo of Jim Cramer - Mad MoneyJim Cramer - Mad MoneyUnlock Rating
$144.90

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
HOLD

Diageo PLC(DEO)

Nov 24, 2023

Neutral on fate of company. Drop in valuation good, but moving towards a fair valuation at current price. Would be good to hold, or wait to buy on weakness. Premium offering of alcoholic spirit selection. 

Photo of Gordon ReidGordon ReidUnlock Rating
$142.95

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
TOP PICK

Diageo PLC(DEO)

Nov 01, 2022
By far the largest distributor of alcohol beverages globally. Focusing on premium brands(higher margins). Sales rising which creates good profits. Able to buy emerging brands such as George Clooney's vodka brand. Rebound in travel increasing demand for alcohol. High dividend yield is good for investors. Not worried about looming recession, but high end products/brands won't be affected.
Photo of Lorne SteinbergLorne Steinberg
Owned
Unlock Rating
$167.55

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
SELL

Diageo PLC(DEO)

Aug 19, 2022
He sold this. No compelling reason to own it. It recovered with the market and offers reasonable metrics, but there are better stocks--he wants good cash flow to protect him in a downturn. He's getting picky.
Photo of Kevin O'LearyKevin O'Leary
No
Unlock Rating
$188.39

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
SELL

Diageo PLC(DEO)

Aug 19, 2022
He sold Diageo recently, because it scored poorly in valuation and dividend (decelerating). Consumers may buy fewer of their brands because of hot inflation. He owned this for a long time, but it was time to move on.
Photo of Rob Sechan, Managing Partner, New Edge CapitalRob Sechan, Managing Partner, New Edge Capital
No
Unlock Rating
$188.39

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
PAST TOP PICK

Diageo PLC(DEO)

Jul 26, 2022
(A Top Pick Jul 28/21, Down 6%) Is the fastest-growing spirits/drinks company now with revenue growth nearing 10%. It carries a huge portfolio of premium brands which are immune to a recession. DEO is a core holding. A world-class business.
Photo of Lorne SteinbergLorne Steinberg
Owned
Unlock Rating
$180.96

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
TOP PICK

Diageo PLC(DEO)

Jul 28, 2021
#1 player globally. Focused on higher-end brands in all of the sectors they're in. So they can charge more, and their margins are growing. Spirits are gaining space on the shelf. Organic growth of 4-5%. Beverages are all about distribution, and they have the best. No one like them in the sector. Dividends grow over time. Yield is 1.58%. (Analysts’ price target is $200.07)
Photo of Lorne SteinbergLorne Steinberg
Owned
Unlock Rating
$195.16

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
WEAK BUY

Diageo PLC(DEO)

Apr 20, 2020
People are probably drinking a little more than they otherwise would. He was negative before COVID-19 because all their growth was by tuck-in acquisitions. Cannabis has unrealistic expectations.
Photo of Darren SissonsDarren SissonsUnlock Rating
$136.01

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
TOP PICK

Diageo PLC(DEO)

Mar 09, 2020
It is being impacted by CoVid19 because sales are down in China and fewer travelers aren't buying them. They have great brands, margins and solid dividend growth. They should do well in a recessionary environment. It is a great opportunity to get into a great business that has been too expensive for a while. (Analysts’ price target is $179.61)
Photo of Lorne SteinbergLorne Steinberg
Owned
Unlock Rating
$135.82

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
DON'T BUY

Diageo PLC(DEO)

Dec 02, 2019
Fine company and well known. It is a source of funds when the economy is improving. It is a cyclical market so it is not timely. It is a defensive company but this is not the time to be defensive.
Photo of David FingoldDavid FingoldUnlock Rating
$162.77

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
DON'T BUY

Diageo PLC(DEO)

Jun 26, 2019
They've done an amazing job positioning in the high-end spirits business. It's had a great run but the PE is 26x with mid-single-digit growth. There's little room to grow in this mature industry.
Photo of Lorne SteinbergLorne Steinberg
No
Unlock Rating
$171.99

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
DON'T BUY

Diageo PLC(DEO)

May 07, 2019
Trades at a high 25x earnings for a rock-solid group of beverages with decent dividend growth. Overall, it's too pricey for him.
Photo of Lorne SteinbergLorne SteinbergUnlock Rating
$167.50

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
SELL ON STRENGTH

Diageo PLC(DEO)

Mar 27, 2019
He took some profits. Pays a decent 2-3% yield. It didn't do well in the mid-2010s, and today's price is slightly ahead performance. DEO is very well run and a play on rising middle-class incomes in emerging markets.
Photo of Gavin GrahamGavin GrahamUnlock Rating
$163.52

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
BUY ON WEAKNESS

Diageo PLC(DEO)

Feb 13, 2019
A alcohol drinks company, trading at a high 21x earnings. Well-run. They've made and integrated good acqusitions, and have spent money on developing new products as well as marketing/sales. The U.S. is their best market. Great free cash flow. A lot of these companies are thinking of cannabis. DEO sells all over the world. Buy on pullbacks--they have periods when margins reduce when they launch products with marketing.
Photo of Paul Harris, CFAPaul Harris, CFAUnlock Rating
$155.72

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
DON'T BUY

Diageo PLC(DEO)

Jan 31, 2019
World's largest alcoholic beverage company in the world. Minimum growth business in the last couple of years, Solid dividend payer. You are paying above market multiple for a very low growth company.
Photo of Lorne SteinbergLorne SteinbergUnlock Rating
$152.65

Stock price when the opinion was issued

$85.16

As of Jul 27, 2026. Market Open.

food processing
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