NASDAQ:BKNG
Booking Holdings Inc. (BKNG)
212.06
-1.28 (0.60%)
as of Aug 14, 2026, 8:00:00 pm Market Open.
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Financials 
Technical Analysis 0
Investor Insights
Aug 14, 2026, 12:00 amThis summary was created by AI, based on 9 opinions in the last 12 months.
Booking Holdings Inc. (BKNG-Q) is widely regarded as a leading secular grower in the travel sector, boasting a remarkable 30% compounded total shareholder return over the past two decades. The company's average commission of 15% on transactions, alongside modest advertising revenues and interest income from prepaid travel, contributes to its strong financial position. While concerns about AI disrupting its business model have been noted, many experts believe that AI actually enhances user experience and operational efficiency. The strength of Booking's partnerships with major traffic origination platforms like META and GOOG further solidifies its competitive edge. Despite recent volatility, including a 30% drop post-stock split, analysts remain optimistic about the company's long-term growth prospects and have set varying price targets reflecting significant upside potential.
Consensus
Buy
Valuation
Fair Value
Similar
EXPE
TOP PICK
World's largest travel agency by revenue. In over 220 countries. With vaccines accelerating worldwide especially in kids, and anti-viral pills, could boost travel well beyond pre-pandemic levels as pent-up demand will create "revenge travel". Earnings next year should surpass pre-pandemic levels. Stock's come off, so this is an opportunity. No dividend. (Analysts’ price target is $2758.81)
Stan WongOwned
department stores
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Premium contentTOP PICK
This is a tech, travel and reopening giant that will benefit as more countries allow their people to travel, which will unleash pent-up demand. It's a large travel company that owns Booking.com, Kayak.com, Priceline.com and Rentalcars.com. Use BKNG to book plane tickets, hotel rooms and rental cars, often at a discount. Like all travel stocks, BKNG was hammered by Covid, but will benefit from a strong bounceback. Though operating at a $311 million loss last quarter (all figures in USD), BKNG did hold $12 billion in cash, just slightly below its $14 billion debt. Americans are traveling like mad, what one analyst has termed “travel revenge,” but the States accounts for less than a third of BKNG's business. Rather, overseas, particularly Europe, is BKNG's bread and butter, and Europe is starting to reopening beyond the U.K. The street has eight buys and eights holds on the stock at a US$2,581 price target. Caveats: Booking Holdingspays no dividend, and shares are floating under US$2,200 these days.
department stores
TOP PICK
World's largest by sales. Tremendous pent-up demand for travel, which will be unleashed as vaccinations rise and Covid cases decline. Revenues may even surpass pre-pandemic levels. No dividend. (Analysts’ price target is $2521.37)
Stan WongOwned
department stores
PAST TOP PICK
(A Top Pick Jan 30/20, Up 18%) Continues to buy. Growth from emerging markets over the next 10 years is quite strong. Normalization of activity will bring revenue to pre-pandemic levels by 2022. Diversified.
Stan WongOwned
department stores
PARTIAL BUY
We don't know the magnitude of coronavirus effect. High growth name. Largest online company. Likes it. Very sold off. 16x earnings, with 13% growth rate. Stock's trading in a worst case scenario. A bit concerning that it's below 200-day moving average. Layer in, don't take a full position.
Stan WongOwned
department stores
TOP PICK
In general, taking advantage of recent downturn. Largest online travel agency. Operate a number of brands. 17x earnings, 15% growth rate. PEG ratio of 1.1. May still be choppiness ahead, but a good opportunity. Stock is oversold. No dividend. (Analysts’ price target is $2150.19)
Stan WongOwned
department stores
TOP PICK
Former priceline.com. It is not cheap but their earnings are over $100 per share. That is below 20 times but growing quickly. (Analysts’ price target is $2085.37)
Gordon ReidOwned
department stores
PAST TOP PICK
(A Top Pick Jun 07/18, Down 13%) The former PriceLine company. He still likes this holding. It has been one of the most successful NYSE listing in the past two decades. He originally bought it for under $20 over 15 years ago. The company will make $100 per share this year. It trades at about 18 times earnings, in line with how fast revenues are growing. It continues to expand and has thousands of property listings, including Europe. He would continue to hold it.
Gordon ReidOwned
department stores
PAST TOP PICK
(A Top Pick Jun 07/18, Down 21%) Their earnings deteriorated when they changed their advertizing approach. They are now seeing a sharp increase in bookings and he thinks the stock price will soon show this. This stock deserves a higher multiple. (Analysts’ price target is $116.00)
Gordon ReidOwned
department stores
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