BlackBerry (BB.TO) Buy, Sell or Hold

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BlackBerry (BB.TO)

13.08

-1.32 (9.17%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

580 watching

Investor Insights

Jun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has undergone a significant transformation from its origins as a phone maker to a player focused on software, particularly in the automotive and cybersecurity sectors. Analysts praise its recent revenue growth, especially in car security software, which is being embedded in a substantial number of vehicles globally. Despite a positive technical trading situation, some experts express caution, noting its status as a once-fallen champion with expectations that growth will stabilize. There is a sense that although the stock has shown impressive gains and optimistic projections, it remains volatile and should be approached with caution, with suggestions for either profit-taking or close monitoring for further developments. The company has solid products but is not seen as a dynamic growth opportunity by all experts.

Consensus

Cautious

Valuation

Overvalued

Similar

OTEX

BUY

Likes what the company has done in transitioning from professional to consumers. They're now adding GPS services. Not ridiculously expensive.

DON'T BUY

A tougher market for them going forward. Have had the big jump because of Pearl coming on. Looking at a 5-year chart, you’ll see it has to be traded, rather than owned. If you own, take some profits.

BUY

Had a strong rebound from their problems with NTP. Competition has not been able to get traction. Expects the next 3 quarters should be pretty healthy.

BUY

Had been very bearish on this before it broke out. The most recent correction was $124 Oct 20. If you start to see it drop below that, it will go back and test its breakout at $114. From what he reads and hears, the story is really bullish. Use a stop oss of $120.

DON'T BUY

Just sold out his holdings. Not prepared to believe in phenomenal things with their Pearl product.

BUY ON WEAKNESS

Seasonality is 3 months, from the end of October to the end of January. The catch is, the stock has already gone into an all-time high. You would normally expect the stock to at least come back to the breakout point.

PAST TOP PICK

(A Top Pick June 27/06. Up 72.5%.) Had an accounting issue that doesn't amount to too much. They still dominate a growing business. Generating lots of cash. Wood treated as a Hold.

BUY

Believes it is fairly valued and that the company will make a lot of money next year. It is about 3% of her holdings right now.

BUY

There has been a lot of talk about a potential new device coming out that includes some entertainment features, et cetera. People have become excited about that so they stock has been moving. He doesn't like buying on rumours.

BUY

Expects there will be consumer products coming out and that their earnings will take off. 26 X next year's earnings, where the earnings are growing at a much faster rate than that, is not a bad deal.

BUY

Worth high $80’s low $90’s US (about $100Cdn). They are growing subscribers and continue to do very well. There is talk of them launching a new consumers device called Pearl. Currently, this is a relief rally. Great long-term holding.

DON'T BUY

Going up, partly due to tech stocks in general doing better. They continue to look at other countries to expand into. Trading at a pretty high multiple. There's always going to be some threat of competition.

DON'T BUY

There is lots of competition coming for them. They have grown their franchise incredibly well after all the lawsuits, etc. They are showing very good solid growth. A lot of that growth is already in the stock price. Volatile.

DON'T BUY

Great Canadian success story. Great product. Her concern is that competition is increasing and there will be more products competing with their core product. Earnings multiples are still high, but not as high as they were 2/3 years ago.

COMMENT

Extension of applications on the Blackberry could result in a lot more subscribers. An interesting stock with a great product.

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