NASDAQ:AAPL
Apple Inc (AAPL)
333.43
-0.26 (0.08%)
as of Oct 5, 2026, 2:10:34 pm Market Open.
2021 watching
Financials 
Technical Analysis 0
;fill-opacity:1;'/%3e%3cpath%20d='M31%2018.6001V30H8V18.6001L14.1334%2022.4334L19.4999%2014L24.8669%2022.4334L31%2018.6001Z'%20fill='%23EE5432'%20style='fill:%23EE5432;fill:color(display-p3%200.9340%200.3310%200.1956);fill-opacity:1;'/%3e%3c/svg%3e){kind=small}
Premium contentTOP PICK
Stockchase Research Editor: Michael O'Reilly As iPhones and ApplePay are playing a larger role in the estimated $66 billion Gen Z marketplace, we again reiterate APPL as a TOP PICK. Recent earnings beat expectations by 11%, with a strong ROE, and the shares trade below peers at 29x earnings. It has been aggressively buying back shares, with the assistance of some increased debt (that is very manageable). We recommend trailing up the stop (from $135) to $152, looking to achieve $195 -- upside potential over 13%. Yield 0.5% (Analysts’ price target is $193.53)
electricalelectronic
PARTIAL SELL
1.8B devices. 20% of business now comes from services, which is stickier with higher margins. He trimmed a few weeks ago, for solid portfolio management.
Gordon ReidOwned
electricalelectronic
BUY
Holding 10% of a portfolio in Apple isn't a risk, if you manage a concentrated portfolio. After all, Apple is the most widely held stock in the market. She loves this and is adding to it to her personal portfolio. Warren Buffet owns a big holding in Apple. Also, Apple boasts 72% margins in their services business and is buying back shares, the most in a decade. Apple is confident in their future.
electricalelectronic
STRONG BUY
10% of (one of) his portfolios is Apple. He added more last week; he was underweight before and is now overweight. Apple is cash flow-rich and doesn't rely on debt financing for future growth, which is important as interest rates rise. It generates cash flow growth of 30% YOY. It's a very high-quality company. He bought on February 24, when the Russian war began; he buys on bad news like this, but believes on the underlying strength of the economy. Apple is a way to play a little defence. Apple is one of the highest-quality stocks on the market.
electricalelectronic
BUY
He sold it at the end of January. Apple has had a strong start this month and nearing a $3-trillion valuation today. Apple's run in the last two weeks signals that investors aren't afraid of the downside in the market (below January and February lows) anymore. Rather, people view those lows as a tremendous buying opportunity. Investors should own Apple, not trade it.
electricalelectronic
BUY
The stock is on a streak, but is on a recovery. It hasn't returned to all-time highs after tumbling to $148 and has now bounced $30. When people were scared by the Russian war, investors lightened up their positions across the board, including Apple, which many own. Shares fells too far recently. You strongly buy Apple (and Microsoft) on dips, because those companies didn't change (macro forces, like war, did). You can still buy Apple today. When Apple inevitably releases new products this fall, shares will likely hit $200.
electricalelectronic
COMMENT
He's been trading this, trading it well. Yes, you can trade this stock (and not hold long-term).
Jim LebenthalOwned
electricalelectronic
BUY
Apple tells us about supply chains, consumers and technology in general. CEO Cook continues to execute and will do so. Apple has held up much better than most tech stocks, which are juggernauts with cash flows--nothing like tech in 2000.
Bryn TalkingtonOwned
electricalelectronic
BUY
He's more active in options than in stocks. He owns Apple which is his longest hold in his portfolio, but he also trades around it all the time. When the market bought 55,000 of today's expiring 165 calls, they paid a little over a dollar. Today, those were closed out over $8. CEO Cook said Apple's credit card had stunning growth--no one talks about this, but the card will be incredible. They're always creating something.
Pete NajarianOwned
electricalelectronic
BUY
Apple still boasts strong fundamentals, demand for their products and services, and catalysts. Nothing has changed, except negative sentiment which hit all tech names. Now, Apple is back up. The market is returning to a focus on fundamentals. He held onto his Apple shares in its recent dip. He's positive Apple.
electricalelectronic
BUY
It's seeing a significant comeback. Apple is a major holding of his, and Apple is still crushing it. He expects another strong cycle for Apple this fall. He likes buying dips and he didn't sell when Apple fell to $150 recently. Apple will grind higher. So many people are using Apple services, which means revenues, and Apple could introduce a new product to interest shareholders.
electricalelectronic
PAST TOP PICK
(A Top Pick Mar 16/21, Up 21%) It has pulled back recently. Is adding more shares. They will benefit from the upgrade cycle, given their large base. She also likes their expanding services, which make up 20% of revenues and a third of their gross margins. The beauty of their business model is they can bring out new products and services to their established customer base. Recurring revenues here. Their wearables business has been growing a lot too.
Christine PooleOwned
electricalelectronic
BUY ON WEAKNESS
Allan Tong’s Discover Picks Apple's 4-for-1 split took effect on August 31 last year. Since then through March 11, Apple has climbed 6.3%. Since February 1, Netflix has tumbled over 23% while Apple has slid 10.4% and the Nasdaq 9.1%. Apple and the Nasdaq have been entwined since February 1.
Apple currently trades at a 26.24x PE, down from 30.13x on January 3. It's gotten cheaper, the cheapest so far this year. Read 3 Stock Splits to Watch for our full analysis.
Stockchase DiscoverOwned
electricalelectronic
'%20fill='%23ffffff'%3e%3cg%20id='Pager'%20transform='translate(423.000000,%201755.000000)'%3e%3cpath%20d='M243.295367,17.286474%20C243.68919,16.9045087%20244.327703,16.9045087%20244.721525,17.286474%20L249,21.4361302%20L253.278475,17.286474%20C253.672297,16.9045087%20254.31081,16.9045087%20254.704633,17.286474%20C255.098456,17.6684393%20255.098456,18.2877274%20254.704633,18.6696927%20L249.35654,23.856763%20C249.159628,24.0477457%20248.840372,24.0477457%20248.64346,23.856763%20L243.295367,18.6696927%20C242.901544,18.2877274%20242.901544,17.6684393%20243.295367,17.286474%20Z'%20id='Path'%20transform='translate(249.000000,%2020.500000)%20scale(-1,%201)%20rotate(-90.000000)%20translate(-249.000000,%20-20.500000)%20'%3e%3c/path%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
'%20fill='%23ffffff'%3e%3cg%20id='Pager'%20transform='translate(423.000000,%201755.000000)'%3e%3cpath%20d='M243.295367,17.286474%20C243.68919,16.9045087%20244.327703,16.9045087%20244.721525,17.286474%20L249,21.4361302%20L253.278475,17.286474%20C253.672297,16.9045087%20254.31081,16.9045087%20254.704633,17.286474%20C255.098456,17.6684393%20255.098456,18.2877274%20254.704633,18.6696927%20L249.35654,23.856763%20C249.159628,24.0477457%20248.840372,24.0477457%20248.64346,23.856763%20L243.295367,18.6696927%20C242.901544,18.2877274%20242.901544,17.6684393%20243.295367,17.286474%20Z'%20id='Path'%20transform='translate(249.000000,%2020.500000)%20rotate(-90.000000)%20translate(-249.000000,%20-20.500000)%20'%3e%3c/path%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
