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NASDAQ:AAPL
Apple Inc (AAPL)
309.63
-0.71 (0.23%)
as of Aug 25, 2026, 5:28:07 pm Market Open.
2026 watching
Financials 
Technical Analysis 0
Investor Insights
Aug 25, 2026, 12:00 amThis summary was created by AI, based on 85 opinions in the last 12 months.
Apple Inc. (AAPL) continues to face a mixed outlook from experts. While many recognize the company's strong brand, high margins, and impressive free cash flow, there are significant concerns over its current valuation and its lagging position in the rapidly evolving AI landscape. The stock is seen as resilient, but analysts are divided on whether it's a prudent investment at its current price point, considering its high P/E ratio and single-digit growth projections. Some experts suggest that Apple has effectively avoided the frantic spending typical in the AI sector, leveraging partnerships instead, which may safeguard its margins. Yet, others express skepticism about its lack of a concrete AI strategy and its ability to produce substantial growth, indicating that those looking for immediate gains may prefer to wait for a pullback or reconsider their positions entirely.
Consensus
Hold
Valuation
Overvalued
Similar
Microsoft,MSFT
BUY
Apple still boasts strong fundamentals, demand for their products and services, and catalysts. Nothing has changed, except negative sentiment which hit all tech names. Now, Apple is back up. The market is returning to a focus on fundamentals. He held onto his Apple shares in its recent dip. He's positive Apple.
electricalelectronic
BUY
It's seeing a significant comeback. Apple is a major holding of his, and Apple is still crushing it. He expects another strong cycle for Apple this fall. He likes buying dips and he didn't sell when Apple fell to $150 recently. Apple will grind higher. So many people are using Apple services, which means revenues, and Apple could introduce a new product to interest shareholders.
electricalelectronic
PAST TOP PICK
(A Top Pick Mar 16/21, Up 21%) It has pulled back recently. Is adding more shares. They will benefit from the upgrade cycle, given their large base. She also likes their expanding services, which make up 20% of revenues and a third of their gross margins. The beauty of their business model is they can bring out new products and services to their established customer base. Recurring revenues here. Their wearables business has been growing a lot too.
Christine PooleOwned
electricalelectronic
BUY ON WEAKNESS
Allan Tong’s Discover Picks Apple's 4-for-1 split took effect on August 31 last year. Since then through March 11, Apple has climbed 6.3%. Since February 1, Netflix has tumbled over 23% while Apple has slid 10.4% and the Nasdaq 9.1%. Apple and the Nasdaq have been entwined since February 1.
Apple currently trades at a 26.24x PE, down from 30.13x on January 3. It's gotten cheaper, the cheapest so far this year. Read 3 Stock Splits to Watch for our full analysis.
Stockchase DiscoverOwned
electricalelectronic
PARTIAL SELL
Phenomenal job of growing its franchise. But since the stock split, its multiple has gone up, outpacing its growth and revenue rates. Multiple is close to 30x. He trimmed by about 1/3-1/2 a few weeks ago around $163. As prices rise, value tends to drop. He always likes to maintain a balanced portfolio in terms of risk, and he encourages this strategy.
Gordon ReidOwned
electricalelectronic
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Premium contentTOP PICK
Stockchase Research Editor: Michael O’Reilly Following the new product announcements this week, we reiterate AAPL as a TOP PICK. We like how the new iPhone SE will be lower cost than last year’s 13 flagship, at a time rising costs are on every consumers minds. Margins are likely expanding as it priced above the last SE model. The company recently beat analyst earnings expectations by 11% and it is generating a high ROE as it continues to aggressively buy back shares. We recommend trailing the stop to $135, looking to achieve $193 — upside potential over 22%. Yield 0.56%
electricalelectronic
BUY ON WEAKNESS
Unveiled a budget iPhone and other devices today and yet shares slipped 1% $140 is a good level to buy at. The cracks are in the foundation; this is making lower lows. It could break below the 200-day moving average. Services are a bigger component in this cycle, which is how its holding its PE. Given the consumption of Macbooks, wearables, iPhones, it never gets better than this.
electricalelectronic
HOLD
The Beta is not much higher than 1. So goes the market, so goes Apple. Down is more likely than up for Apple, but she's long and holding.
Karen FinermanOwned
electricalelectronic
BUY ON WEAKNESS
Unveiled a budget iPhone and other devices today and yet shares slipped 1% They're supposed to have a 43% gross margin, the highest in a decade. Don't expect a $250 price target, but let if fall another 10% to $140 before stepping in. Apple is supposed to have the same earnings growth as the S&P this year. Apple bought $20 billion in shares last quarter and will continue to. Buy at $140.
electricalelectronic
BUY ON WEAKNESS
Bullish or bearish, as markets plunge today due to worsening Russian invasion He doesn't see 5 interest rate hikes this year + 1 in 2023, like Goldman predicts, not with what's happening globally. He never thought this would be a quick military incursion by Russia. That said, that doesn't matter if an investor is long-term. Buy stocks on dips like this? Absolutely. But buy high-flying stocks with 55+ PE's? No. Energy and food will remain in strong demand? Fertilizer and food stuffs? Yes. Buy Apple under $155? Yes. Even buy it today at $162 (up $8 from just 10 days ago)? Yeah. He'll add to his long-time, large position in the $150s. He's most concerned about the impact of Russian companies (not) supplying chipmakers to make chips for Apple products. He's not concerned about the halt of Apple merch in Russia and Ukraine. Also, the US dollar and consumer are doing well. Today, it's 11% off its highs.
electricalelectronic
BUY ON WEAKNESS
The stock has pulled back. She trimmed her position a little earlier this year. You can add this on weakness. They're doing very well with their phones and services, which are subscription-based. Also likes their wearables, like the Apple Watch. Apple can branch out their services to their base, which is the beauty of Apple.
Christine PooleOwned
electricalelectronic
BUY
FAANG meltown concerns? The FAANG sell-off is a knee-jerk reaction to higher interest rates. It's short-sighted. These companies are growing faster than the market, which justifies their higher-than-market PEs. He continues to really like Apple for doing well in their phone and services businesses. The latter allows their PE to creep up (he's not worried), but it delivers steady revenues. Also, 5G is a future tailwind.
Gordon ReidOwned
electricalelectronic
PARTIAL SELL
Great quarter. Yes own it, but it has a pretty short runway. 12-month price target of $179. He's writing some calls around $178-179 to take some profit, because it's so close to the price target. Tremendous cashflow. They can weather the storm clouds gathering, whereas some of the smaller software companies are really affected by inflation, etc.
Kim BoltonOwned
electricalelectronic
STRONG BUY
Instead of buying options on Robinhood, which released earnings at the same time, buy Apple. They reported at the same time and reported a blow-out: services, iPhones, Macs, and Watches based on 1.8 billion devices and 785 million subscribers up from 620 million a year ago. Customer loyalty is powerful. It's the best business model in the world. Shares jumped 7% today. They make the best products in the world and are the dominant seller in the US, Europe and most importantly China. They pay a dividend but also buy shares.
electricalelectronic
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