Apple IncAAPLCOMMENTFeb 17, 2015Stock price when the opinion was issued
As of Oct 23, 2026. Market Open.
Still has a bit of a valuation issue, north of 30x PE. They've delivered, and will continue to do so. Its OS dominates the world at 70% of mobile devices, which will continue to generate growth. Doesn't know what'll happen to iPhone sales in China.
Other areas in tech are looking much, much cheaper. AAPL's getting a premium valuation, which it'll have to continue to earn. Not enough there to make it to the top of his list right now.
Her team is less positive on consumer spending, so they're not in this name. Key for long-term success will be how they embed AI into the iPhone. Not an impressive job thus far. Management changes could result in better innovation on AI -- has potential, but needs to show it.
For her, it's less about the foldable phone and more about a unique AI platform.
Some predict weakness in Apple's new iPhone sales because Apple raised the price of the phone in line with the rising cost of memory. Demand will depend on the telcos--will they continue to subsidize the growth in iPhones? It could be a challenge for the telcos. Next week, Apple has to show very good progress with Siri to have a successful phone launch. If not....
Sat out the capex buildout, relying on owning the end consumer. Time will tell if this was the right strategy. Massive service industry, with margins above 75%. The default stalwart when investors get worried about AI capex debt. Really good brand and margins, best share buyback program ever. Market's still trying to figure out where it fits in the AI ecosystem.
Write Covered Calls? You could, although he has never thought of doing it. You would be getting some pretty nice premiums. This is a conservative way of playing it. Don’t forget that whenever you are doing a Covered Call, you are effectively reducing the price of the stock by the value of the Call. Just make sure you know what you are doing because Covered Calls are not difficult to put on, but they get really interesting when there is volatility and you want to take them off. Where a stock price is $100, he looks for an ETF where the Strike price is $100 or $105. Some people will say that you should only go out 1 month or 2 because you will get better yield, because you can do it 2 or 3 times over 6 months. He prefers going out 6 months as he likes more downside protection. It also depends on ex-dividend dates.